Adobe Premiere Pro vs. Animoto vs. Lightworks

I have actually recommended Adobe Premiere Pro to many people looking to get into the editing field. It is perfect for any type of video creation. It would not be very useful for someone who isn't serious about video editing and wants to just use something to cut out the beginning or ends of clips. It's too advanced for that and [maybe] confusing for someone not educated in the field.

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Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.

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Lightworks is a great tool for a non-designer to use because it provides a number of tools and capabilities that can be quickly learned. For someone who is an advanced video editor, it may not provide every tool they will need. Given how much can be accomplished through the free version, I think it's a great tool for making simple videos for social media, YouTube and other basic applications.

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• Premiere is able to import video in almost any format and has a number of excellent export formats and styles.
• Premiere has a great interface that once learned feels very intuitive.
• Premiere aligns easily with the other suite of Adobe software allowing for easy integration of graphics and audio.

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• Online editor, no download required.
• Music library to add sound to your video.
• User friendly tools in the interface.

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• Drag and drop all videos easily.
• Easy to split videos and strip.
• You can work with multiple sequences.

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• Export times: I do a massive amount of exports with intensive graphics. They often need to be done quickly. If export times could be reduced by 90%, my life would improve drastically.
• Importing errors: Certain video formats are not compatible, such as specific types of MP4s and MKV files. Greater flexibility would be wonderful.
• End the subscription model. I'd gladly pay one flat fee once and be done with it.

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• Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
• For the price , it is a great deal as is.

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• I have had it crash on me while using; thought content is saved
• The user interface could be updated/modernized
• Hot-keys commands are not always intuitive

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There is not better program for your needs than Adobe Premiere Pro. It doesn't matter if it can be hard to learn because this product is the top of the line and you will not find a better video editing program. This is what the professionals use. It is worth the learning curve.

Premiere Pro is a very powerful tool, but it's not intuitive - it's virtually impossible to use without some kind of training or instruction. That being said, once you've learned how to use the product so that you can take advantage of its various video editing and creation options, it's an incredible program in terms of features and tools.

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It is a professional team that provides customer service at any time. I think that the team does not rest until they find a solution to your problem. I think this makes this company great because when a company offers a good service, and they treat you well, the customer always returns satisfied.

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We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.

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Utilizing one of the many books available on Adobe Premiere Pro, each video editor can learn at their own pace.

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DaVinci Resolve is a powerful editing and color-grading application, and the base version is free. However, I've found that with the Lumetri Color panel in Premiere, I really have no need for Resolve as it meets all of my needs. Additionally, I've found Resolve to be lacking in support for the broad range of file types that Premiere handles gracefully.

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We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.

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Adobe is a great tool that is very competitive and I still use it depending on what PC I have on hand and how fast the job needs to get done but I selected Lightwork because I think that it is less complicated to browse and was able to learn the shortcuts fast, making my time more productive.

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• Speed of workflow has increased- specially when coupled with keyboard shortcuts
• Jobs have had a faster turnover rate which makes clients happy.
• I have two Adobe accounts, one for work and one for personal use. Both of these accounts are paying for themselves through the work I can provide with the use of Premiere.

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• we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us.
• Good for beginners to start making their own videos
• free version of this software put watermark while exporting videos.

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• It has helped us create more video content that we had not been able to do in the past
• Given that we can use the free version in almost every situation, there has been no direct cost to use

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