What users are saying about
112 Ratings
8 Ratings
112 Ratings
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Score 7.7 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.3 out of 101

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Likelihood to Recommend

Adobe Target

I used Adobe Test and Target for almost a year and I really liked it. I was amazed by its capability and performance in testing, targeting, and optimization. I could test quickly and more often and target my visitors with confidence.
Abdulrahman Jasim profile photo

etracker

It is very helpful for a product development company as well as a software support team.
No photo available

Pros

  • The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
  • It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
  • The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
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  • Issue tracking
  • Resolving it in timely manner
  • Email notifications for deadline approaching
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Cons

  • User interface needed a lot of work, in particular with the use of MBoxes. This has supposedly been improved upon though with the latest release.
  • To build out specific segments required direct knowledge of how to write javascript, which isn't in the wheelhouse of our marketing team.
  • Creating offers required direct knowledge of html.
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  • Lesser fields to populate
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
License fees and maintenance are the main factors.
Varun Shah profile photo
etracker6.0
Based on 1 answer
I would love to use and recommend this.
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
etracker7.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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I used JIRA which is again a issue tracker system but it is not even close to what eTracker provides.
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Return on Investment

  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
Jeremiah Graham, MBA profile photo
  • I was not involved in cost of the eTracker so really can't determine the ROI.
  • But for a project manager, I would love to use this product again.
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

etracker

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details