Adobe Target vs. Insider Growth Management Platform (GMP)
Adobe Target vs. Insider Growth Management Platform (GMP)
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Target | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A | |
Insider Growth Management Platform (GMP) | Mid-Size Companies (51-1,000 employees) | The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion… | N/A |
Adobe Target | Insider Growth Management Platform (GMP) | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Target | Insider Growth Management Platform (GMP) | |
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Top Pros |
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Top Cons |
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Testing and Experimentation |
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Audience Segmentation & Targeting |
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Results and Analysis |
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Adobe Target | Insider Growth Management Platform (GMP) | |
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Small Businesses | Kameleoon Score 9.5 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | Kameleoon Score 9.5 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Kameleoon Score 9.5 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Target | Insider Growth Management Platform (GMP) | |
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Likelihood to Recommend | 6.8 (36 ratings) | 9.0 (2 ratings) |
Likelihood to Renew | 6.3 (24 ratings) | - (0 ratings) |
Usability | 1.1 (4 ratings) | - (0 ratings) |
Availability | 6.1 (4 ratings) | - (0 ratings) |
Performance | 8.0 (3 ratings) | - (0 ratings) |
Support Rating | 3.5 (9 ratings) | - (0 ratings) |
In-Person Training | 8.1 (3 ratings) | - (0 ratings) |
Online Training | 6.1 (3 ratings) | - (0 ratings) |
Implementation Rating | 7.2 (5 ratings) | - (0 ratings) |
Adobe Target | Insider Growth Management Platform (GMP) | |
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Likelihood to Recommend | Adobe | Insider |
Pros | Adobe | Insider |
Cons | Adobe | Insider |
Likelihood to Renew | Adobe | Insider No answers on this topic |
Usability | Adobe | Insider No answers on this topic |
Reliability and Availability | Adobe | Insider No answers on this topic |
Performance | Adobe | Insider No answers on this topic |
Support Rating | Adobe | Insider No answers on this topic |
In-Person Training | Adobe | Insider No answers on this topic |
Online Training | Adobe | Insider No answers on this topic |
Implementation Rating | Adobe | Insider No answers on this topic |
Alternatives Considered | Adobe | Insider |
Return on Investment | Adobe | Insider |
ScreenShots | Insider Growth Management Platform (GMP) Screenshots |