112 Ratings
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Score 7.7 out of 101
26 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Liferay Digital Experience Platform (DXP)

Liferay Portal is a framework which comes with a fine grained security/permission model, (Web) Content Management, Authentication and Authorization, outbox portlets with different features to manage content or users. So if any business application has below questions then I can recommend not to use Liferay as a platform.
  • Application is big but not content or user driven.
  • Application with few static contents.
  • Application with batch transactions(DB) i.e. insert , update db records in batch.
  • Application with ERP capabilities.
  • Application with Big Data support.
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Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
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  • OpenSource: Liferay is open source portal framework so developers can easily extend or customize it for their organization or department based on their requirement.
  • OutOfBox: Liferay Portal is not only a portal platform. It also provides a 60+ applications and tools included in the form of portlets. These portlets are available out of the box or in the form of plugins.
  • MarketPlace: Liferay has it own market place (i.e app store) where developer or contributors are contributing their ideas (application) so community can use it freely (some are paid).
  • Enterprise-Ready Portal Solution: It is fully ready to support mission-critical, enterprise applications in an environment configured for multiple redundancies and 24/7 up-times.
  • High Availability and High Performance: Liferay Portal has been tested to support more than 3,000 concurrent transactions (33,000 simultaneous users) on a single 8-core application server, with mean login times under one second and maximum ½ throughput of 79+ logins per second. Liferay Portal has proven to handle millions of page views and over 1.3 million users.
  • Liferay Portal is also deployable to the Cloud and virtual server environments and ensures high availability and performance with: Hardware/Software Load Balancing, HTTP Failover, Session Replication
  • Distributed Cache using Lightweight Multicast Protocol
  • Terracotta, Oracle RAC, and other scalability solutions
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Cons

  • Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
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  • Portal Security: It has good security model but in few areas it requires improvement.
  • Encrypt LDAP passwords on import
  • Log in should be via SSL by default
  • Upgrade/patch process should include an alert in the control panel
  • Add virus scan for uploaded files
  • Server Administration
  • Garbage Collector should be able to be scheduled to run from the control panel
  • Reindexing should be able to be scheduled from the control panel
  • Provide GUI to change the default Liferay favorite icon to any desired logo
  • LDAP mapping GUI to custom Liferay attributes
  • Configurations: Less configurations from properties files and provide more GUI to update from control panel.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
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Liferay Digital Experience Platform (DXP)10.0
Based on 1 answer
We are currently using Liferay Portal and plan to keep using it.
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Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
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Alfresco: Very good CMS but not good for presentation or front end technology.Portofino: Not much scalable and high available CMS.eXo Platform: Slowly growing in market but not mature community like Liferay and less support from community.Microsoft SharePoint: Proprietary Software from Microsoft. Nuxeo ECM Platform: Picking up the market but not mature community and support from the community.
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Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
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  • Liferay scales well both in terms of performance but also in terms of operational self-service and eases the burden on IT.
  • Compliance, Marketing and Client Engagement teams can create and modify content and submit it for approval. This results in lower operational costs in the areas of new private-label sites and maintenance of current sites because, prior to Liferay, site content management required expensive IT software engineering resources to implement compliance and marketing content changes.
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Liferay Digital Experience Platform (DXP)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Email sales@liferay.com for pricing information.