TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Amazon Web Services

    Score8.7 out of 10
    N/AAmazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing services. With over 165 services offered, AWS services can provide users with a comprehensive suite of infrastructure and computing building blocks and tools.

    $100

    per month

    Pricing
    AdRollAmazon Web Services
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    Free Tier
    $0
    per month
    Basic Environment
    $100 - $200
    per month
    Intermediate Environment
    $250 - $600
    per month
    Advanced Environment
    $600-$2500
    per month
    Offerings
    Pricing Offerings
    AdRollAmazon Web Services
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—AWS allows a “save when you commit” option that offers lower prices when you sign up for a 1- or 3- year term that includes an AWS service or category of services.
    More Pricing Information
    Community Pulse
    AdRollAmazon Web Services
    Considered Both Products
    NextRoll
    No answer on this topic
    Amazon AWS
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    12 Answers
    92%
    Would buy again
    48 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    12 Answers
    92%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    13 Answers
    96%
    Happy with the feature set
    50 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    90%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    91%
    Implementation went as expected
    40 Answers
    Features
    AdRollAmazon Web Services
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and Amazon Web Services
    Feature
    AdRoll
    6.8
    21 Ratings
    8% below category average
    Amazon Web Services
    -
    Ratings
    Data Transfer6.721 Ratings00 Ratings
    DSP integration6.815 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and Amazon Web Services
    Feature
    AdRoll
    4.2
    44 Ratings
    61% below category average
    Amazon Web Services
    -
    Ratings
    Ad campaign creation1.143 Ratings00 Ratings
    Ad deployment8.044 Ratings00 Ratings
    Display advertising4.041 Ratings00 Ratings
    Ad display and retargeting segmentation4.044 Ratings00 Ratings
    Sequence targeting4.026 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and Amazon Web Services
    Feature
    AdRoll
    1.7
    44 Ratings
    128% below category average
    Amazon Web Services
    -
    Ratings
    Ad dashboards1.144 Ratings00 Ratings
    Ad performance reports1.144 Ratings00 Ratings
    Ad conversion tracking3.042 Ratings00 Ratings
    Ad attribution reporting1.138 Ratings00 Ratings
    Cross-channel ad management3.031 Ratings00 Ratings
    Ad forecasting and optimization1.128 Ratings00 Ratings
    Infrastructure-as-a-Service (IaaS)
    Comparison of Infrastructure-as-a-Service (IaaS) features of AdRoll and Amazon Web Services
    Feature
    AdRoll
    -
    Ratings
    Amazon Web Services
    8.6
    79 Ratings
    4% above category average
    Service-level Agreement (SLA) uptime00 Ratings9.273 Ratings
    Dynamic scaling00 Ratings8.974 Ratings
    Elastic load balancing00 Ratings9.470 Ratings
    Pre-configured templates00 Ratings7.567 Ratings
    Monitoring tools00 Ratings8.774 Ratings
    Pre-defined machine images00 Ratings8.367 Ratings
    Operating system support00 Ratings8.273 Ratings
    Security controls00 Ratings8.875 Ratings
    Automation00 Ratings8.126 Ratings
    Best Alternatives
    AdRollAmazon Web Services
    Small Businesses
    Google Ad Manager
    Score8.3 out of 10
    IBM Cloud Object Storage
    Score9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    IBM Cloud Bare Metal Servers
    Score8.7 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    SAP on IBM Cloud
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdRollAmazon Web Services
    Likelihood to Recommend
    1.1
    (49 ratings)
    8.0
    (91 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    9.4
    (10 ratings)
    Usability
    8.0
    (6 ratings)
    7.8
    (22 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    1.0
    (6 ratings)
    7.2
    (24 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    10.0
    (3 ratings)
    User Testimonials
    AdRollAmazon Web Services
    Likelihood to Recommend
    NextRoll
    Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
    Incentivized
    Read full review
    Amazon AWS
    This is something that is actually common across most cloud providers. A comprehensive understanding of one's use cases, constraints and future directions is key to determining if you even need a cloud solution. If you are a 2-person startup developing something with a best-scenario audience of 1k DAU in a year, you would very likely best served by a dirt-cheap dedicated Linux server somewhere (and your options to graduate to a cloud solution will still be open). If, however, you are a bigger fish, and/or you are actively considering build-vs-buy decisions for complicated, highly-loaded, six-figure requests per minute systems, global loadbalancing, extreme growth projections - then MAYBE you solve all or part of it with a cloud provider. And depending on your taste for risk, reliability, flexibility, track record - it might be AWS.
    Incentivized
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    Pros
    NextRoll
    • A customer service rep can help us out with any campaign questions, any time during the work week.
    • The platform has a very transparent platform that provides great detail about analytics of the ads.
    • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
    Read full review
    Amazon AWS
    • During the month-end, we experience high resource utilization; however, with AWS's scalability, we can effectively tackle the peak load.
    • With AWS IAM, we don't need to set up complete infrastructure for identity and access management, as AWS provides end-to-end IAM services.
    • With AWS, development has become very easy as it's very quick to spin up and destroy the environment, which saves costs.
    Incentivized
    Read full review
    Cons
    NextRoll
    • Improved level of support during the technical setup process would really improve the onboarding process
    • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
    • More granular reporting would help with back-end optimization and client recommendations
    Incentivized
    Read full review
    Amazon AWS
    • When there is any misconfiguration of EC2 related to SSM Connect. It doesn't clearly states that what particular configuration is missing.
    • Debugging networking related issues could be improved.
    • From the security group page, it's difficult to determine which resource a security group is associated with.
    Incentivized
    Read full review
    Likelihood to Renew
    NextRoll
    We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
    Incentivized
    Read full review
    Amazon AWS
    We are almost entirely satisfied with the service. In order to move off it, we'd have to build for ourselves many of the services that AWS provides and the cost would be prohibitive. Although there are cost savings and security benefits to returning to the colo facility, we could never afford to do it, and we'd hate to give up the innovation and constant cycle of new features that AWS gives us.
    Read full review
    Usability
    NextRoll
    Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
    Incentivized
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    Amazon AWS
    AWS offers a wide range of powerful services that cater to various business needs which is significant strength. The ability to scale resources on-demand is a major advantage making it suitable for businesses of all sizes. The sheer volume of options and configurations can be overwhelming for new users leading to a steep learning curve. While functional the AWS management console can feel cluttered and less intuitive compared to some competitors which can hinder navigation. Although some documentation lacks clarity and practical examples which can frustrate users trying to implement specific solutions.
    Incentivized
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    Reliability and Availability
    NextRoll
    No answers on this topic
    Amazon AWS
    Availability is very good, with the exception of occasional spectacular outages.
    Read full review
    Performance
    NextRoll
    No answers on this topic
    Amazon AWS
    AWS does not provide the raw performance that you can get by building your own custom infrastructure. However, it is often the case that the benefits of specialized, high-performance hardware do not necessarily outweigh the significant extra cost and risk. Performance as perceived by the user is very different from raw throughput.
    Read full review
    Support Rating
    NextRoll
    We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
    Incentivized
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    Amazon AWS
    The customer support of Amazon Web Services are quick in their responses. I appreciate its entire team, which works amazingly, and provides professional support. AWS is a great tool, indeed, to provide customers a suitable way to
    immediately search for their compatible software's and also to guide them in a
    good direction. Moreover, this product is a good suggestion for every type of
    company because of its affordability and ease of use.
    Incentivized
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    Implementation Rating
    NextRoll
    Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
    Incentivized
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    Amazon AWS
    The API's were very well documented and was Janova's main point of entry into the services.
    Read full review
    Alternatives Considered
    NextRoll
    AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
    Incentivized
    Read full review
    Amazon AWS
    Amazon Web Services fits best for all levels of organisations like startup, mid level or enterprise. The services are easy to use and doesn't require a high level of understanding as you can learn via blogs or youtube videos. AWS is Reasonable in cost as the plan is pay as you use.
    Incentivized
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    Return on Investment
    NextRoll
    • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
    Incentivized
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    Amazon AWS
    • Using Amazon Web Services has allowed us to develop and deploy new SAAS solutions quicker than we did when we used traditional web hosting. This has allowed us to grow our service offerings to clients and also add more value to our existing services.
    • Having AWS deployed has also allowed our development team to focus on delivering high-quality software without worrying about whether our servers will be able to handle the demand. Since AWS allows you to adjust your server needs based on demand, we can easily assign a faster server instance to ease and improve service without the client even knowing what we did.
    Incentivized
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