What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
1 Ratings
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Score 9.1 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Insightpool Ads Optimization
Data Transfer
AdRoll
7.7
Insightpool Ads Optimization
DSP integration
AdRoll
7.4
Insightpool Ads Optimization

Ad Campaigns

AdRoll
7.9
Insightpool Ads Optimization
Ad campaign creation
AdRoll
8.2
Insightpool Ads Optimization
Ad deployment
AdRoll
8.4
Insightpool Ads Optimization
Display advertising
AdRoll
8.3
Insightpool Ads Optimization
Ad display and retargeting segmentation
AdRoll
8.1
Insightpool Ads Optimization
Sequence targeting
AdRoll
6.4
Insightpool Ads Optimization

Ad Reporting & Analytics

AdRoll
7.0
Insightpool Ads Optimization
Ad dashboards
AdRoll
7.6
Insightpool Ads Optimization
Ad performance reports
AdRoll
7.4
Insightpool Ads Optimization
Ad conversion tracking
AdRoll
6.5
Insightpool Ads Optimization
Ad attribution reporting
AdRoll
6.8
Insightpool Ads Optimization
Cross-channel ad management
AdRoll
7.4
Insightpool Ads Optimization
Ad forecasting and optimization
AdRoll
6.1
Insightpool Ads Optimization

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
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Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Insightpool Ads Optimization9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
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Return on Investment

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
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  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightpool Ads Optimization

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details