What users are saying about

AdRoll

70 Ratings
Score 7.4 out of 101

Insightpool Ads Optimization

1 Ratings
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
No photo available

Insightpool Ads Optimization

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Insightpool Ads Optimization
Data Transfer
AdRoll
7.6
Insightpool Ads Optimization
DSP integration
AdRoll
7.2
Insightpool Ads Optimization

Ad Campaigns

AdRoll
7.8
Insightpool Ads Optimization
Ad campaign creation
AdRoll
8.2
Insightpool Ads Optimization
Ad deployment
AdRoll
8.4
Insightpool Ads Optimization
Display advertising
AdRoll
8.2
Insightpool Ads Optimization
Ad display and retargeting segmentation
AdRoll
8.1
Insightpool Ads Optimization
Sequence targeting
AdRoll
6.3
Insightpool Ads Optimization

Ad Reporting & Analytics

AdRoll
6.9
Insightpool Ads Optimization
Ad dashboards
AdRoll
7.5
Insightpool Ads Optimization
Ad performance reports
AdRoll
7.4
Insightpool Ads Optimization
Ad conversion tracking
AdRoll
6.5
Insightpool Ads Optimization
Ad attribution reporting
AdRoll
6.7
Insightpool Ads Optimization
Cross-channel ad management
AdRoll
7.3
Insightpool Ads Optimization
Ad forecasting and optimization
AdRoll
6.0
Insightpool Ads Optimization

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
No photo available

Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Insightpool Ads Optimization9.1
Based on 1 answer
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
No photo available

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
No photo available

Return on Investment

  • The retargeted ads had a lower lead cost with AdRoll compared to other vendors
  • Positive ROI after sales were completed versus the ad spend
Lee Wheeler profile photo
  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Insightpool Ads Optimization

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details