AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best …
When testing out AdRoll, we simultaneously tested out the same campaigns on Perfect Audience and compared the results. AdRoll ultimately won the battle, with higher ROI, lower CPC and higher ROAS.
Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Cr…
I have also worked with another product Perfect Audience. In comparison Adroll out performs them in almost every area. I found that Perfect Audience's UI was hard to navigate and setting up segmentation was especially confusing. Also we use a 3rd party ad-server, which perfect …