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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Privy

    Score9.3 out of 10
    N/APrivy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
    Pricing
    AdRollPrivy
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    AdRollPrivy
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdRollPrivy
    Considered Both Products
    NextRoll
    No answer on this topic
    Privy
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    AdRollPrivy
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and Privy
    Feature
    AdRoll
    6.8
    21 Ratings
    8% below category average
    Privy
    -
    Ratings
    Data Transfer6.721 Ratings00 Ratings
    DSP integration6.815 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and Privy
    Feature
    AdRoll
    4.2
    44 Ratings
    61% below category average
    Privy
    -
    Ratings
    Ad campaign creation1.143 Ratings00 Ratings
    Ad deployment8.044 Ratings00 Ratings
    Display advertising4.041 Ratings00 Ratings
    Ad display and retargeting segmentation4.044 Ratings00 Ratings
    Sequence targeting4.026 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and Privy
    Feature
    AdRoll
    1.7
    44 Ratings
    128% below category average
    Privy
    -
    Ratings
    Ad dashboards1.144 Ratings00 Ratings
    Ad performance reports1.144 Ratings00 Ratings
    Ad conversion tracking3.042 Ratings00 Ratings
    Ad attribution reporting1.138 Ratings00 Ratings
    Cross-channel ad management3.031 Ratings00 Ratings
    Ad forecasting and optimization1.128 Ratings00 Ratings
    Best Alternatives
    AdRollPrivy
    Small Businesses
    Google Ad Manager
    Score8.3 out of 10
    Thrive Leads
    Score9.4 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdRollPrivy
    Likelihood to Recommend
    1.1
    (49 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    9.0
    (2 ratings)
    Support Rating
    1.0
    (6 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    AdRollPrivy
    Likelihood to Recommend
    NextRoll
    Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
    Incentivized
    Read full review
    Privy
    Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
    Incentivized
    Read full review
    Pros
    NextRoll
    • A customer service rep can help us out with any campaign questions, any time during the work week.
    • The platform has a very transparent platform that provides great detail about analytics of the ads.
    • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
    Read full review
    Privy
    • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
    • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
    • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
    • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
    • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
    Incentivized
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    Cons
    NextRoll
    • Improved level of support during the technical setup process would really improve the onboarding process
    • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
    • More granular reporting would help with back-end optimization and client recommendations
    Incentivized
    Read full review
    Privy
    • It gets some getting used to setting up emails with pictures.
    • Service isn't cheap but you get what you pay for.
    Incentivized
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    Likelihood to Renew
    NextRoll
    We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
    Incentivized
    Read full review
    Privy
    • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
    • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
    • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
    • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
    • Easy installation on sites: Just a strip of code.
    • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
    Incentivized
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    Usability
    NextRoll
    Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
    Incentivized
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    Privy
    Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
    Incentivized
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    Support Rating
    NextRoll
    We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
    Incentivized
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    Privy
    The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
    Incentivized
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    Implementation Rating
    NextRoll
    Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
    Incentivized
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    Privy
    No answers on this topic
    Alternatives Considered
    NextRoll
    AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
    Incentivized
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    Privy
    After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
    Incentivized
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    Return on Investment
    NextRoll
    • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
    Incentivized
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    Privy
    • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
    • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
    Incentivized
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    ScreenShots