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7 Ratings
Top Rated
749 Ratings
7 Ratings
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Score 8.1 out of 101
Top Rated
749 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Google Ads
Data Transfer
AdStage
5.9
Google Ads
DSP integration
AdStage
9.0
Google Ads

Ad Campaigns

AdStage
7.5
Google Ads
Ad campaign creation
AdStage
8.0
Google Ads
Ad deployment
AdStage
8.0
Google Ads
Display advertising
AdStage
7.0
Google Ads
Ad display and retargeting segmentation
AdStage
7.0
Google Ads
Sequence targeting
AdStage
7.5
Google Ads

Ad Reporting & Analytics

AdStage
8.5
Google Ads
Ad dashboards
AdStage
8.7
Google Ads
Ad performance reports
AdStage
9.0
Google Ads
Ad conversion tracking
AdStage
9.0
Google Ads
Ad attribution reporting
AdStage
8.1
Google Ads
Cross-channel ad management
AdStage
8.3
Google Ads
Ad forecasting and optimization
AdStage
8.1
Google Ads

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Google will go out of its way to provide help for you on the phone, via email, or online chat.
  • There are a lot of options for how and where you advertise.
  • The tools are very robust, the data is immense.
Paul Francis Jones profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • AdWords can be a bit overwhelming. From the data to the tools there is an awful lot to look at.
  • Budget is the #1 question, especially for a small business, and I think Google could do a better job being more open on what to expect. My opinion is you have to be willing to flush $500 down the toilet in your first month just to acquire the appropriate amount of data, which will allow you to formulate a plan on how to move forward. I'm not suggesting you'll lose that money, but it's really the only way to get the data that will show you what words are worth your time and money.
  • Sometimes I feel that there are way too many accounts to keep track of. AdWords is connected to Analytics, and then Google's Shopping Feed, becoming a Google Trusted Store...Don't get me wrong it's all beneficial stuff, I just wish it were more streamlined. I honestly don't know if that's possible, but it can take up a lot of your time!
Paul Francis Jones profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Compared to these other three I generally find Adwords to be more effective than Facebook and Twitter Ads but generally less effective than good old email marketing. Granted I tend to work with clients to build high quality email lists before they are sending out email, which is the reason for the great success clients generally have with email marketing, however Adwords tends to be more focused than other options on the traditional paid advertising
derek allard profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Google Adwords has increased traffic to our website.
  • Google Adwords has increased slaes.
  • Google Adwords has encouraged us to think through our landing pages and website content.
No photo available

Screenshots

AdStage
Google Ads

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details