What users are saying about

AdStage

5 Ratings

Google Ads

647 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Google Ads

647 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Google Ads

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product. I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Google Ads
Data Transfer
AdStage
9.0
Google Ads
DSP integration
AdStage
9.0
Google Ads

Ad Campaigns

AdStage
7.8
Google Ads
Ad campaign creation
AdStage
8.0
Google Ads
Ad deployment
AdStage
8.0
Google Ads
Display advertising
AdStage
7.0
Google Ads
Ad display and retargeting segmentation
AdStage
7.0
Google Ads
Sequence targeting
AdStage
9.0
Google Ads

Ad Reporting & Analytics

AdStage
7.8
Google Ads
Ad dashboards
AdStage
9.0
Google Ads
Ad performance reports
AdStage
9.0
Google Ads
Ad conversion tracking
AdStage
9.0
Google Ads
Ad attribution reporting
AdStage
6.0
Google Ads
Cross-channel ad management
AdStage
8.0
Google Ads
Ad forecasting and optimization
AdStage
6.0
Google Ads

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Highly targeted traffic based on client keywords. Because there are rather advanced targeting options (geographic, time of day, etc.) and you're bidding on specific keywords, traffic from Adwords tends to be better converting than other marketing options.
  • Can easily control costs. Obviously if money is no object then you can attract a lot more traffic but even for clients with smaller budgets we can set a smaller daily budget and hold to that. In such scenarios I'm usually looking for low cost keywords that have a good bang for the buck.
  • Experimenting to explore potential popularity. I've used Adwords as a test bed for some clients to see if an idea or a product actually has a market. It's a quick and dirty way to answering is there an audience for this (if nobody is searching a given term, likely not).
derek allard profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • The organization of campaigns and ad groups can be confusing.
  • Budgeting for ads can be confusing.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Google Ads10.0
Based on 19 answers
It is the most influential and best suited ad revenue generating software, if used very carefully and with a budget more than any social network
Joanne Minculescu profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Facebook Ads is more fit for branding than converting sales in our case. We have tried both advertising channels and AdWords appears to be more effective for us (70% of monthly sales volume). Also, while Facebook Ads lead to engagement on the social media platform only, AdWords directs customers to our website and makes conversation through our website easier.
Tony Phan profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • It's been a positive impact
  • We've been able to get keyword insights and customer behavior insights
Alex Panagiotopoulos profile photo

Screenshots

AdStage
Google Ads

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details