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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Advanced Web Ranking

    Score8.2 out of 10
    N/AAdvanced Web Ranking (AWR) provides automated keyword monitoring and competitive intelligence. The platform supports large-scale operations, servicing a user base ranging from boutique agencies to enterprise marketing departments. Core Functionality Global Rank Tracking: Monitors keyword positions across a distributed network of 4,000+ search engine localized instances. AI Visibility Monitoring: Tracks brand presence and citation frequency within LLM-generated…

    $139

    per month 7000 keywords

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Advanced Web RankingGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Advanced Web RankingGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Advanced Web RankingGoogle Analytics
    Considered Both Products
    Caphyon
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    Features
    Advanced Web RankingGoogle Analytics
    SEO
    Comparison of SEO features of Advanced Web Ranking and Google Analytics
    Feature
    Advanced Web Ranking
    9.8
    4 Ratings
    24% above category average
    Google Analytics
    -
    Ratings
    Keyword analysis10.03 Ratings00 Ratings
    Backlink management9.03 Ratings00 Ratings
    SERP ranking tracking10.04 Ratings00 Ratings
    Page grader10.03 Ratings00 Ratings
    Competitive analysis10.04 Ratings00 Ratings
    Site audit / diagnostics9.03 Ratings00 Ratings
    Site recommendations10.03 Ratings00 Ratings
    Task management10.04 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Advanced Web Ranking and Google Analytics
    Feature
    Advanced Web Ranking
    9.6
    4 Ratings
    23% above category average
    Google Analytics
    -
    Ratings
    Local SEO10.04 Ratings00 Ratings
    Social SEO10.03 Ratings00 Ratings
    Mobile SEO9.24 Ratings00 Ratings
    Global SEO9.24 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Advanced Web Ranking and Google Analytics
    Feature
    Advanced Web Ranking
    9.1
    4 Ratings
    8% above category average
    Google Analytics
    -
    Ratings
    Multi-domain support8.33 Ratings00 Ratings
    Integration with web analytics tools9.84 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Advanced Web Ranking and Google Analytics
    Feature
    Advanced Web Ranking
    -
    Ratings
    Google Analytics
    8.5
    11 Ratings
    5% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    Advanced Web RankingGoogle Analytics
    Small Businesses
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Advanced Web RankingGoogle Analytics
    Likelihood to Recommend
    10.0
    (4 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    -
    (0 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Advanced Web RankingGoogle Analytics
    Likelihood to Recommend
    Caphyon
    If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.
    Incentivized
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    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Caphyon
    • Google Analytics coordination or integration is an incredible procedure.
    • Hyper link management is another merit.
    • Rank tracking increases the reliability of a report.
    • Content authoring and management allows us to have the right word taxonomy.
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Caphyon
    • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
    • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
    • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Caphyon
    No answers on this topic
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Caphyon
    No answers on this topic
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Caphyon
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Caphyon
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Caphyon
    No answers on this topic
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Caphyon
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Implementation Rating
    Caphyon
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Alternatives Considered
    Caphyon
    BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.
    Incentivized
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    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Scalability
    Caphyon
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Return on Investment
    Caphyon
    • Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
    • AWR integrates into our workflow well with our other SEO and reporting software.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots