What users are saying about
13 Ratings
8 Ratings
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Score 6.7 out of 101
13 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Serpstat
8.0
Keyword analysis
Advanced Web Ranking
4.9
Serpstat
8.3
Backlink management
Advanced Web Ranking
7.0
Serpstat
7.3
SERP ranking tracking
Advanced Web Ranking
7.5
Serpstat
7.7
Page grader
Advanced Web Ranking
7.0
Serpstat
8.2
Competitive analysis
Advanced Web Ranking
6.5
Serpstat
7.7
Site audit / diagnostics
Advanced Web Ranking
7.0
Serpstat
8.7
Site recommendations
Advanced Web Ranking
6.0
Serpstat
Task management
Advanced Web Ranking
6.0
Serpstat

SEO Channels

Advanced Web Ranking
7.0
Serpstat
7.3
Local SEO
Advanced Web Ranking
7.0
Serpstat
6.8
Social SEO
Advanced Web Ranking
6.5
Serpstat
6.6
Mobile SEO
Advanced Web Ranking
8.0
Serpstat
Global SEO
Advanced Web Ranking
6.5
Serpstat
8.3

SEO Platform & Account Management

Advanced Web Ranking
7.7
Serpstat
8.2
Multi-domain support
Advanced Web Ranking
8.0
Serpstat
8.8
Integration with web analytics tools
Advanced Web Ranking
7.5
Serpstat
7.6

Pros

Advanced Web Ranking

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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Serpstat

  • I can get detailed data for a low price, and it's a lot better than Google's free data.
  • It doesn't slow down my computer like a browser SEO tool.
  • It shows general search data, not just what Google thinks I want based on my past searches.
  • It provides good tips for content marketing ideas based on search queries.
Joe Gatto profile photo

Cons

Advanced Web Ranking

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
No photo available

Serpstat

  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
Sam Lepak profile photo

Alternatives Considered

Advanced Web Ranking

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available

Serpstat

Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant content in their newsletter based on the actions I take inside their platform. Either I'm just lucky with timing or they tailor their content to my activity. Didn't find that with SEMRush.
Sam Lepak profile photo

Return on Investment

Advanced Web Ranking

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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Serpstat

  • Considering we purchased a lifetime subscription with Serpstat from AppSumo, we've definitely gotten our moneys-worth in the first few hours of using it.
  • Serpstat has made a huge difference in our paid media spend by helping us focusing on keywords that have a high amount of traffic and not wasting marketing resources on building campaigns that do not.
  • We've also saved a ton of money and time with their broken link audit. Rather than scouring the web for articles where we are featured in, Serpstat pulled all the broken links and their URLs and we were able to fix 80% of them in a matter of a few days.
Sam Lepak profile photo

Pricing Details

Advanced Web Ranking

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Advanced Web Ranking Editions & Modules

Advanced Web Ranking
Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user

Serpstat Editions & Modules

Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited

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