Affirm vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affirm
Score 8.4 out of 10
N/A
Affirm, headquartered in San Francisco, offers their dynamic payment system for ecommerce, supporting payments broken out into installments to accommodate shopper preference.N/A
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
AffirmOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AffirmOptimizely Web Experimentation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AffirmOptimizely Web Experimentation
Top Pros
Top Cons

No answers on this topic

Features
AffirmOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Affirm
-
Ratings
Optimizely Web Experimentation
8.0
99 Ratings
7% below category average
a/b experiment testing00 Ratings9.399 Ratings
Split URL testing00 Ratings8.580 Ratings
Multivariate testing00 Ratings8.884 Ratings
Multi-page/funnel testing00 Ratings8.278 Ratings
Cross-browser testing00 Ratings7.454 Ratings
Mobile app testing00 Ratings7.643 Ratings
Test significance00 Ratings8.590 Ratings
Visual / WYSIWYG editor00 Ratings8.080 Ratings
Advanced code editor00 Ratings7.572 Ratings
Page surveys00 Ratings6.917 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings8.089 Ratings
Test duration calculator00 Ratings6.961 Ratings
Experiment scheduler00 Ratings8.160 Ratings
Experiment workflow and approval00 Ratings6.541 Ratings
Dynamic experiment activation00 Ratings7.438 Ratings
Client-side tests00 Ratings9.254 Ratings
Server-side tests00 Ratings9.122 Ratings
Mutually exclusive tests00 Ratings8.542 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Affirm
-
Ratings
Optimizely Web Experimentation
8.6
93 Ratings
3% below category average
Standard visitor segmentation00 Ratings8.991 Ratings
Behavioral visitor segmentation00 Ratings8.371 Ratings
Traffic allocation control00 Ratings9.488 Ratings
Website personalization00 Ratings7.961 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Affirm
-
Ratings
Optimizely Web Experimentation
8.3
89 Ratings
3% below category average
Heatmap tool00 Ratings9.113 Ratings
Click analytics00 Ratings8.733 Ratings
Scroll maps00 Ratings8.117 Ratings
Form fill analysis00 Ratings8.331 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.478 Ratings
Test reporting00 Ratings8.181 Ratings
Results segmentation00 Ratings8.049 Ratings
CSV export00 Ratings7.653 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
Best Alternatives
AffirmOptimizely Web Experimentation
Small Businesses
Square Invoices
Square Invoices
Score 9.2 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Apple Pay
Apple Pay
Score 9.1 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
Adyen
Adyen
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AffirmOptimizely Web Experimentation
Likelihood to Recommend
8.5
(4 ratings)
8.8
(184 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(45 ratings)
Usability
10.0
(1 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
-
(0 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(96 ratings)
User Testimonials
AffirmOptimizely Web Experimentation
Likelihood to Recommend
Affirm
We use Affirm with a Woocommerce/Wordpress website and there is a plugin that integrates Affirm for us. We also use a payment method plugin that limits Affirms availability only to products that they support. Generally, we have had a good experience with integration and payments from Affirm to us are consistent and timely. People finance guitars, pedals, and amplifiers and it offers us a way to reach a customer base that may not otherwise purchase from us.
Read full review
Optimizely
Optimizely Web Experimentation is appropriate if you have a big budget and your company is mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget, I do not recommend Optimizely Web Experimentation, as it becomes quite frustrating to manage usage limits and technical set up to avoid extra charges.
Read full review
Pros
Affirm
  • Easy installation.
  • Great customer service.
  • Painless pay as you go software.
Read full review
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
Read full review
Cons
Affirm
  • We haven't had any issues as of yet, we are very happy with everything.
Read full review
Optimizely
  • Filtering capabilities in the reporting tab. To be able to filter based on a custom metric
  • Tracking scroll depth within the reporting tab
  • A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page
Read full review
Likelihood to Renew
Affirm
No answers on this topic
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review
Usability
Affirm
Easy to use, simple to integrate, especially if you are using Shopify Plus. Putting everything live and active was easy. We did have to do some simple HTML/CSS to make everything look the way that we wanted it to, but that was very easy and something that we did in house. If you can do some simple style work, you won't have any issues at all.
Read full review
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review
Reliability and Availability
Affirm
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review
Performance
Affirm
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review
Support Rating
Affirm
No answers on this topic
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review
Online Training
Affirm
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review
Implementation Rating
Affirm
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review
Alternatives Considered
Affirm
We have not used any payment plans before, this was the first for the company.
Read full review
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review
Scalability
Affirm
No answers on this topic
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review
Return on Investment
Affirm
  • Higher average order value.
  • Mores sales.
  • Better user experience.
Read full review
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.