TrustRadius: an HG Insights company

Agency Analytics vs. Ahrefs vs. AuthorityLabs, by Traject

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    AuthorityLabs

    Score10 out of 10
    N/AAuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
    Pricing
    Agency AnalyticsAhrefsAuthorityLabs
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Agency AnalyticsAhrefsAuthorityLabs
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Agency AnalyticsAhrefsAuthorityLabs
    Considered Multiple Products
    AgencyAnalytics
    No answer on this topic
    Ahrefs
    Chose Ahrefs
    With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is …
    Incentivized
    Traject
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    95%
    Would buy again
    38 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    94%
    Delivers good value for the price
    34 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    98%
    Happy with the feature set
    39 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    97%
    Lived up to sales and marketing promises
    33 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    Features
    Agency AnalyticsAhrefsAuthorityLabs
    SEO
    Comparison of SEO features of Agency Analytics and Ahrefs and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    AuthorityLabs, by Traject
    7.3
    4 Ratings
    5% below category average
    Keyword analysis00 Ratings9.869 Ratings9.04 Ratings
    Backlink management00 Ratings9.470 Ratings00 Ratings
    SERP ranking tracking00 Ratings8.668 Ratings10.04 Ratings
    Page grader00 Ratings7.362 Ratings6.01 Ratings
    Competitive analysis00 Ratings9.270 Ratings9.03 Ratings
    Site audit / diagnostics00 Ratings7.465 Ratings5.01 Ratings
    Site recommendations00 Ratings7.461 Ratings5.02 Ratings
    Task management00 Ratings7.033 Ratings7.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and Ahrefs and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Ahrefs
    6.5
    63 Ratings
    16% below category average
    AuthorityLabs, by Traject
    7.5
    3 Ratings
    1% below category average
    Local SEO00 Ratings6.751 Ratings10.03 Ratings
    Social SEO00 Ratings6.048 Ratings6.01 Ratings
    Mobile SEO00 Ratings6.047 Ratings9.03 Ratings
    Global SEO00 Ratings7.157 Ratings5.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and Ahrefs and AuthorityLabs, by Traject
    Feature
    Agency Analytics
    -
    Ratings
    Ahrefs
    7.4
    60 Ratings
    13% below category average
    AuthorityLabs, by Traject
    6.5
    4 Ratings
    26% below category average
    Multi-domain support00 Ratings6.457 Ratings10.04 Ratings
    Integration with web analytics tools00 Ratings8.429 Ratings3.02 Ratings
    Best Alternatives
    Agency AnalyticsAhrefsAuthorityLabs
    Small Businesses
    TapClicks
    Score8 out of 10
    Serpstat
    Score9.9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsAhrefsAuthorityLabs
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.2
    (77 ratings)
    9.0
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (4 ratings)
    8.8
    (14 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Agency AnalyticsAhrefsAuthorityLabs
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Traject
    It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Traject
    • Keyword tracking (large volumes)
    • Keyword insights
    • Competitor Keyword tracking
    Incentivized
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Traject
    • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
    • All results must be pulled into other programs for inclusion in monitoring reports.
    • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
    Incentivized
    Read full review
    Likelihood to Renew
    AgencyAnalytics
    No answers on this topic
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Traject
    No answers on this topic
    Usability
    AgencyAnalytics
    No answers on this topic
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Traject
    No answers on this topic
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Traject
    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Incentivized
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Traject
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Traject
    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings