What users are saying about

BrightLocal

7 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

BrightLocal

7 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

BrightLocal

The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
Jordan Comstock profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
BrightLocal
7.1
Backlink management
Agency Analytics
8.3
BrightLocal
5.4
SERP ranking tracking
Agency Analytics
9.7
BrightLocal
8.8
Page grader
Agency Analytics
7.0
BrightLocal
7.5
Competitive analysis
Agency Analytics
7.5
BrightLocal
7.5
Site audit / diagnostics
Agency Analytics
8.0
BrightLocal
7.4
Site recommendations
Agency Analytics
7.0
BrightLocal
5.9
Keyword analysis
Agency Analytics
BrightLocal
7.4
Task management
Agency Analytics
BrightLocal
6.8

SEO Channels

Agency Analytics
8.5
BrightLocal
8.1
Local SEO
Agency Analytics
8.7
BrightLocal
9.7
Global SEO
Agency Analytics
8.3
BrightLocal
5.0
Social SEO
Agency Analytics
BrightLocal
7.6
Mobile SEO
Agency Analytics
BrightLocal
10.0

SEO Platform & Account Management

Agency Analytics
10.0
BrightLocal
9.6
Integration with web analytics tools
Agency Analytics
10.0
BrightLocal
9.3
Multi-domain support
Agency Analytics
BrightLocal
9.9

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
Jordan Comstock profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock profile photo

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
Sarah Nelson profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
Jordan Comstock profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

BrightLocal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
BrightLocal Editions & Modules
BrightLocal
Additional Pricing Details