What users are saying about
9 Ratings
9 Ratings
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Score 8.5 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis profile photo

Feature Rating Comparison

SEO

Agency Analytics
8.0
BrightLocal
7.3
Backlink management
Agency Analytics
8.3
BrightLocal
5.3
SERP ranking tracking
Agency Analytics
9.7
BrightLocal
8.2
Page grader
Agency Analytics
7.0
BrightLocal
7.5
Competitive analysis
Agency Analytics
7.7
BrightLocal
7.7
Site audit / diagnostics
Agency Analytics
8.0
BrightLocal
8.2
Site recommendations
Agency Analytics
7.0
BrightLocal
6.5
Keyword analysis
Agency Analytics
BrightLocal
7.6
Task management
Agency Analytics
BrightLocal
7.7

SEO Channels

Agency Analytics
8.6
BrightLocal
8.2
Local SEO
Agency Analytics
8.7
BrightLocal
9.6
Global SEO
Agency Analytics
8.4
BrightLocal
6.5
Social SEO
Agency Analytics
BrightLocal
7.4
Mobile SEO
Agency Analytics
BrightLocal
9.3

SEO Platform & Account Management

Agency Analytics
10.0
BrightLocal
9.5
Integration with web analytics tools
Agency Analytics
10.0
BrightLocal
9.3
Multi-domain support
Agency Analytics
BrightLocal
9.7

Pros

  • Quick and easy to get SEO rankings.
  • Folder and keyword categorisation.
  • Good reports.
Gerry Dapergolas profile photo
  • All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.
  • Being able to monitor online reviews across dozens of review websites
  • Local marketing audit tool to analyze areas of opportunity
  • Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level
Gary Shouldis profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • Review Tracking could use an uplift
  • Lead Generation is okay but could use better funcationality in making the form look more like our site.
No photo available

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
No photo available

Return on Investment

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas profile photo
  • Allowed me to charge higher rates for clients.
  • Allowed me to manage campaigns more effectively.
  • Freed up my team's time to spend on billable tasks.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

BrightLocal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
BrightLocal Editions & Modules
BrightLocal
Additional Pricing Details