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8 Ratings
9 Ratings
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Score 8.4 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

BrightLocal

BrightLocal is a good choice for an agency that is providing local SEO services for multiple clients. BrightLocal automates research and reporting work that would take hours for someone to complete manually, and the local and niche citation building services provide a framework for building and maintaining citations for clients at scale.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
BrightLocal
7.0
Backlink management
Agency Analytics
8.3
BrightLocal
5.3
SERP ranking tracking
Agency Analytics
9.7
BrightLocal
8.4
Page grader
Agency Analytics
7.0
BrightLocal
7.5
Competitive analysis
Agency Analytics
7.6
BrightLocal
7.6
Site audit / diagnostics
Agency Analytics
8.0
BrightLocal
7.6
Site recommendations
Agency Analytics
7.0
BrightLocal
6.1
Keyword analysis
Agency Analytics
BrightLocal
7.4
Task management
Agency Analytics
BrightLocal
6.5

SEO Channels

Agency Analytics
8.5
BrightLocal
8.0
Local SEO
Agency Analytics
8.7
BrightLocal
9.5
Global SEO
Agency Analytics
8.3
BrightLocal
5.0
Social SEO
Agency Analytics
BrightLocal
7.3
Mobile SEO
Agency Analytics
BrightLocal
10.0

SEO Platform & Account Management

Agency Analytics
10.0
BrightLocal
9.3
Integration with web analytics tools
Agency Analytics
10.0
BrightLocal
9.0
Multi-domain support
Agency Analytics
BrightLocal
9.6

Pros

  • Quick and easy to get SEO rankings.
  • Folder and keyword categorisation.
  • Good reports.
Gerry Dapergolas profile photo
  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.
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Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
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Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Sarah Nelson profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

BrightLocal

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
BrightLocal Editions & Modules
BrightLocal
Additional Pricing Details