Agency Analytics vs. Factors.AI vs. Singular

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.

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By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI

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Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

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• Agency Analytics has the capability of connecting with web analytical solutions.
• Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
• The tool facilitates the black-link management for SEO purposes.
• Lastly, the customer support addresses all problems that clients face daily.

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• Easy no-code integration.
• Accurate data reporting.
• The ability to track advanced engagement metrics.

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• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

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• Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
• Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
• Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
• Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.

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• The speed/delivery of the platform can improve.
• The UI/UX can be made more appealing and functional.

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• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

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Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional

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They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.

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When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

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This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.

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The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.

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AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

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• For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
• It is something we can easily build into our pricing model.
• If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.

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• Factors.AI allowed us to have clarity on our marketing results.
• We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.

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• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info