What users are saying about

Agency Analytics

8 Ratings
Score 8.5 out of 101

Google Trends

47 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Agency Analytics

Well suited for small agencies such as ours. Maybe not suitable or overkill for solo entrepreneurs. Not sure. But it's a great tool for small teams
Gene Sower profile photo

Google Trends

It is most suited to web agencies and SEO companies that are optimising websites to make sure they appear properly in Google.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
Google Trends
5.9
Backlink management
Agency Analytics
8.3
Google Trends
5.0
SERP ranking tracking
Agency Analytics
9.7
Google Trends
4.6
Page grader
Agency Analytics
7.0
Google Trends
5.7
Competitive analysis
Agency Analytics
7.5
Google Trends
6.7
Site audit / diagnostics
Agency Analytics
8.0
Google Trends
6.0
Site recommendations
Agency Analytics
7.0
Google Trends
6.5
Keyword analysis
Agency Analytics
Google Trends
7.9
Task management
Agency Analytics
Google Trends
5.1

SEO Channels

Agency Analytics
8.5
Google Trends
6.3
Local SEO
Agency Analytics
8.7
Google Trends
6.5
Global SEO
Agency Analytics
8.3
Google Trends
7.1
Social SEO
Agency Analytics
Google Trends
5.8
Mobile SEO
Agency Analytics
Google Trends
5.9

SEO Platform & Account Management

Agency Analytics
10.0
Google Trends
6.4
Integration with web analytics tools
Agency Analytics
10.0
Google Trends
6.0
Multi-domain support
Agency Analytics
Google Trends
6.7

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • Provides information on amount of times a keyword is searched
  • Useful for seeing the location of users searching the keyword
  • Allows the targeting of keywords based on trends for an industry
No photo available

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • Limited use when looking for terms specific to organization or industry.
  • Need to have keywords in mind - difficult to find potential relevant keywords.
  • Limited integration with Google AdWords, which is probably the most useful application of the data.
No photo available

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for our marketers.
No photo available

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Free tool so very good ROI!
  • Great for quick visualizations
Eamonn Kelly profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Google Trends

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Google Trends Editions & Modules
Google Trends
Additional Pricing Details