What users are saying about
Top Rated
63 Ratings
9 Ratings
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Score 8.6 out of 101
Top Rated
63 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Google Trends

Never live or die off of one data set. While Google Trends provides useful trend data for content ideation, I wouldn't base overall strategy on just Google Trends data.
Jeremy Waszak profile photo

Feature Rating Comparison

SEO

Agency Analytics
8.0
Google Trends
6.2
Backlink management
Agency Analytics
8.3
Google Trends
4.8
SERP ranking tracking
Agency Analytics
9.7
Google Trends
5.4
Page grader
Agency Analytics
7.0
Google Trends
5.8
Competitive analysis
Agency Analytics
7.7
Google Trends
7.3
Site audit / diagnostics
Agency Analytics
8.0
Google Trends
6.2
Site recommendations
Agency Analytics
7.0
Google Trends
6.5
Keyword analysis
Agency Analytics
Google Trends
7.9
Task management
Agency Analytics
Google Trends
5.5

SEO Channels

Agency Analytics
8.6
Google Trends
6.6
Local SEO
Agency Analytics
8.8
Google Trends
6.5
Global SEO
Agency Analytics
8.5
Google Trends
7.5
Social SEO
Agency Analytics
Google Trends
6.4
Mobile SEO
Agency Analytics
Google Trends
6.0

SEO Platform & Account Management

Agency Analytics
10.0
Google Trends
6.5
Integration with web analytics tools
Agency Analytics
10.0
Google Trends
6.4
Multi-domain support
Agency Analytics
Google Trends
6.6

Pros

Agency Analytics

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo

Google Trends

  • Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
  • The ability to geotarget helps narrow down what your specific audience is talking about.
  • Targeting of trends based on a specific industry
Jeremy Waszak profile photo

Cons

Agency Analytics

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo

Google Trends

  • Mainly just offers one service
  • Data measured against an index - not a real number
  • News articles only given some of the time
Eamonn Kelly profile photo

Alternatives Considered

Agency Analytics

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo

Google Trends

We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for our marketers.
No photo available

Return on Investment

Agency Analytics

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo

Google Trends

  • Free tool so very good ROI!
  • Great for quick visualizations
Eamonn Kelly profile photo

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Google Trends Editions & Modules

Google Trends
Additional Pricing Details

Add comparison