What users are saying about

Iconosquare

9 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Iconosquare

9 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Iconosquare

This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF
Kelcey Zacarese profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Iconosquare
Backlink management
Agency Analytics
8.3
Iconosquare
SERP ranking tracking
Agency Analytics
9.7
Iconosquare
Page grader
Agency Analytics
7.0
Iconosquare
Competitive analysis
Agency Analytics
7.5
Iconosquare
Site audit / diagnostics
Agency Analytics
8.0
Iconosquare
Site recommendations
Agency Analytics
7.1
Iconosquare

SEO Channels

Agency Analytics
8.5
Iconosquare
Local SEO
Agency Analytics
8.7
Iconosquare
Global SEO
Agency Analytics
8.3
Iconosquare

SEO Platform & Account Management

Agency Analytics
10.0
Iconosquare
Integration with web analytics tools
Agency Analytics
10.0
Iconosquare

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends
Kelcey Zacarese profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • Only accesses Facebook and Instagram analytics - no other platforms
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for
Kelcey Zacarese profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to comprehend in my opinion
Kelcey Zacarese profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Iconosquare

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Iconosquare Editions & Modules
Iconosquare
Additional Pricing Details