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10 Ratings
9 Ratings
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Score 8.4 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Agency Analytics

Companies where their website and search engine rankings matter are great users of the tool. If you want to know how to improve your search engine rankings, the first step is to track it. Agency Analytics does a great job accomplishing this with multiple ways to look at the data. If you're wondering how to improve your website for the search engines, the audit tool is super helpful to accomplish this.
Jason Montoya profile photo

Iconosquare

This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF
Kelcey Zacarese profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Iconosquare
Backlink management
Agency Analytics
8.3
Iconosquare
SERP ranking tracking
Agency Analytics
9.7
Iconosquare
Page grader
Agency Analytics
7.0
Iconosquare
Competitive analysis
Agency Analytics
7.6
Iconosquare
Site audit / diagnostics
Agency Analytics
8.0
Iconosquare
Site recommendations
Agency Analytics
7.0
Iconosquare

SEO Channels

Agency Analytics
8.5
Iconosquare
Local SEO
Agency Analytics
8.7
Iconosquare
Global SEO
Agency Analytics
8.3
Iconosquare

SEO Platform & Account Management

Agency Analytics
10.0
Iconosquare
Integration with web analytics tools
Agency Analytics
10.0
Iconosquare

Pros

  • Tracks and visualizes keyword rankings on Bing and Google.
  • Audits a website to identify opportunities to improve search engine rankings.
  • A one-stop place to see all marketing data.
  • Connects with most of Google's marketing data tools.
Jason Montoya profile photo
  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends
Kelcey Zacarese profile photo

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • Only accesses Facebook and Instagram analytics - no other platforms
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for
Kelcey Zacarese profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to comprehend in my opinion
Kelcey Zacarese profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Iconosquare

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Iconosquare Editions & Modules
Iconosquare
Additional Pricing Details