Ahrefs vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 8.9 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Similarweb
Score 8.3 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
Pricing
AhrefsSimilarweb
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Free
$0
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
AhrefsSimilarweb
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AhrefsSimilarweb
Considered Both Products
Ahrefs
Chose Ahrefs
As stated previously, Ahrefa Site Explorer is the best to have an array of tools in your pocket when researching websites and practicing SEO. I would recommend using multiple tools intermittently to cover a variety of searches related to your project. Some platforms may be …
Chose Ahrefs
SEMRush is the clear competitor and beats Ahrefs for keyword position tracking and keyword competitive analysis. However, Ahrefs is a clear winner in the quality and timeliness of their backlink database. Both should be used in conjunction.
Chose Ahrefs
Ahrefs offers what each of these products have and more along with an easy to understand layout. If you had to choose one of the above due to pricing I would say go with SEMRush, however, if you don't have an issue with pricing then your best option will be Ahrefs.
Similarweb
Chose Similarweb
Ahrefs is mostly SEO related and is not very actionable without extensive SEO background. I much prefer to use SimilarWeb PRO due to its simplicity and easy to access information. SimilarWeb PRO also provides us with extra data about marketing performance and various traffic …
Chose Similarweb
I use both Semrush and Ahrefs for search insights, particularly in the organic space. Though these are often compared to SimilarWeb PRO, the use cases are slightly different. As I've said earlier in my review, these tools are better suited to finding detailed insights that …
Chose Similarweb
Ahrefs and Semrush mostly analyze data from search engines, but SimilarWeb shows data from other sources, too (direct, email and paid traffic).

Ahrefs is more powerful with analyzing the exact pages and their performance on Google.
Chose Similarweb
Similarweb provides a more holistic approach to digital intelligence than Semrush or Ahrefs. While both Semrush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
Chose Similarweb
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
Chose Similarweb
Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
Chose Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
Chose Similarweb
Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
Chose Similarweb
Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
Chose Similarweb
I personally haven't used any other
Chose Similarweb
We actually still use each of these products for their own special features. However, none of them provide the industry-level insights SimilarWeb offers or trend analysis features that give us a competitive edge over the competition.

We also like the ability to use 300 …
Chose Similarweb
SimilarWEB PRO is more intelligent and advance market research tool when you compare it with similar products. It offers way more than what others can do. If you've an active SimilarWEB subscription, you can easily avoid paying for other tools. Its such an extensive but easy to …
Chose Similarweb
SimilarWeb PRO stands out from other tools due to its ability to consolidate website data, app data, search data, and consumer data into a single, all-encompassing platform. This feature renders the tool highly convenient and efficient to use, as users can access and analyze …
Chose Similarweb
To me, SimilarWeb Pro is a comprehensive solution that provides not only competitive and industry analysis but also all the necessary tools for effective SEO and SEM.
Chose Similarweb
Honestly, I prefer the other products and that's why I stopped using SimilarWeb Pro. It's a good tool but I find Moz and Semrush more intuitive to use and they fit better within the workflow at my agency. Similarweb Pro is also more expensive than the others for their basic …
Chose Similarweb
SimilarWeb PRO has a lot of capability when compared to other programs. Customers have taken to SimilarWeb PRO much more rapidly because of the help and coaching provided by the specialized account management and client success teams. Analyzing rivals reveals patterns in the …
Chose Similarweb
Compared to other tools, SimilarWeb PRO is powerful. Because of the dedicated account management and client success teams' support and guidance, customers have embraced SimilarWeb PRO much more quickly.
Chose Similarweb
SimilarWeb Pro is very good in competitive research whereas other numbers are different from the data. Easily find the scope of traffic analytics and paid campaigns
Chose Similarweb
SpyFu and Semrush I've used frequently to perform competitor analysis. I find SimilarWeb is better at finding initial traffic data for websites than the others but the other services are better at in-depth analysis for advertising and SEO purposes. This is a better tool for …
Chose Similarweb
Lots of useful data for competitors analysis which Semrush doesn't have!
Top Pros
Top Cons
Features
AhrefsSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.5
68 Ratings
9% above category average
Similarweb
7.3
11 Ratings
0% above category average
Keyword analysis9.465 Ratings7.111 Ratings
Backlink management8.966 Ratings00 Ratings
SERP ranking tracking8.764 Ratings6.78 Ratings
Page grader8.259 Ratings00 Ratings
Competitive analysis8.766 Ratings8.110 Ratings
Site audit / diagnostics8.861 Ratings00 Ratings
Site recommendations7.558 Ratings00 Ratings
Task management7.931 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
8.6
60 Ratings
12% above category average
Similarweb
-
Ratings
Local SEO8.148 Ratings00 Ratings
Social SEO8.046 Ratings00 Ratings
Mobile SEO8.845 Ratings00 Ratings
Global SEO9.554 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.6
57 Ratings
2% above category average
Similarweb
-
Ratings
Multi-domain support8.854 Ratings00 Ratings
Integration with web analytics tools8.429 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Ahrefs
-
Ratings
Similarweb
6.7
7 Ratings
18% below category average
Contact information00 Ratings5.94 Ratings
Company information00 Ratings6.56 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Ahrefs
-
Ratings
Similarweb
5.4
9 Ratings
1% above category average
Industry-Specific Information00 Ratings5.67 Ratings
Independent Research Access00 Ratings5.94 Ratings
Macroeconomic News00 Ratings4.75 Ratings
Search Tools00 Ratings6.98 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Ahrefs
-
Ratings
Similarweb
6.9
12 Ratings
0% above category average
Competitor Research00 Ratings7.612 Ratings
Consumer Feedback00 Ratings5.94 Ratings
Competitor alerts00 Ratings6.57 Ratings
Market Insights and Reports00 Ratings7.54 Ratings
Best Alternatives
AhrefsSimilarweb
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsSimilarweb
Likelihood to Recommend
8.7
(73 ratings)
8.2
(116 ratings)
Likelihood to Renew
10.0
(5 ratings)
9.1
(1 ratings)
Usability
10.0
(2 ratings)
7.3
(2 ratings)
Support Rating
8.8
(14 ratings)
6.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
AhrefsSimilarweb
Likelihood to Recommend
Ahrefs
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Read full review
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Pros
Ahrefs
  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Read full review
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
Cons
Ahrefs
  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read full review
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Read full review
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Read full review
Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Read full review
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
Read full review
Implementation Rating
Ahrefs
No answers on this topic
Similarweb LTD
We liked it, things can always be better
Read full review
Alternatives Considered
Ahrefs
I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Read full review
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
Return on Investment
Ahrefs
  • Identify the most effective keywords for content creation and optimizing existing content, which can help to increase organic traffic to your website.
  • Track backlinks, monitor the competition, and identify potential link building opportunities, which can help to improve your search engine rankings.
  • Analyze the top-performing pages on any website, which can help to optimize your own content and improve user experience.
Read full review
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings