The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Amazon SNS
Score 8.8 out of 10
N/A
Amazon Web Services offers the Amazon Simple Notification Service (SNS) which provides pub/sub messaging and push notifications to iOS and Android devices. It is meant to operate in a microservices architecture and which can support event-driven contingencies and support the decoupling of applications.
$0.01
per 1 million
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
The Amazon SNS service is well suited to support event notifications, monitoring applications, workflow systems, time-sensitive information updates, and mobile applications that generates or consumes notifications. It can be used to relay time-critical events to mobile applications and devices. It provides significant advantages to developers who build mobile applications that rely on real-time events. It is not well suited for hybrid cross platform mobile application frameworks at this juncture. An optimal version to meet the needs of a cross platform mobile developer is needed as generally the frameworks are not meant to manage real-time events. It is also not suited for cases where the queue management needs improvement or requires special workflows/tooling.
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
At times you receive access denied errors which are annoying.
Rarely do you receive internal failure errors where you can't access the information. It is rare but it does happen.
You are required to add an MWS Authentication Token every so often. I wish it would pull that information automatically for you so you don't have to go searching for it.
Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
It is useful for applications developed using event driven architecture. It helps in tracking and logging the events in a very timely and efficient manner. The dashboards are a little difficult to implement. But overall it is very easy to integrate with other AWS services like Lambda, API GW, S3 and DynamoDB. The permissions to access should be resolved before using it.
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Amazon Simple Notification Sevices (SNS) support depends on your usage pattern and definitely on your support plan as an enterprise with AWS. Before reaching out to support you should read their documentation, as they have mentioned almost all the common issues and their solutions there. However, for specific issues, they generally respond in 1-2 business days.
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
Amazon’s SNS is incredibly easy to set up compared to the more powerful, but complex, Kafka flavours.
SNS’s core advantages are –
· no setup/no maintenance
· either a queue (SQS) or a topic (SNS)
· various limitations (on size, how long a message lives, etc)
· limited throughput: you can do batch and concurrent requests, but still achieving high throughputs would be expensive
· SNS has notifications for email, SMS, SQS, HTTP built-in.
· no "message stream" concept Overall, it would be the best choice to get into the concepts of Pub/Sub concepts as although it has limitations it can provide significant capabilities and solutions
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
Amazon Simple Notification Service (SNS) saved us a lot of extra coding time by providing straightforward functionality we needed in our ad campaign automation tool.
Amazon Simple Notification Service (SNS) allows us to maintain a consistent, serverless model within our applications.
