Albacross vs. GTM Studio Powered by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Albacross
Score 6.1 out of 10
N/A
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.N/A
GTM Studio Powered by ZoomInfo
Score 8.2 out of 10
N/A
GTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A
Pricing
AlbacrossGTM Studio Powered by ZoomInfo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlbacrossGTM Studio Powered by ZoomInfo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AlbacrossGTM Studio Powered by ZoomInfo
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TechTarget Priority Engine
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User Ratings
AlbacrossGTM Studio Powered by ZoomInfo
Likelihood to Recommend
7.4
(6 ratings)
8.5
(159 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(12 ratings)
Usability
-
(0 ratings)
8.5
(59 ratings)
Availability
-
(0 ratings)
8.5
(5 ratings)
Performance
-
(0 ratings)
7.9
(5 ratings)
Support Rating
8.0
(2 ratings)
9.1
(9 ratings)
Online Training
-
(0 ratings)
9.0
(4 ratings)
Implementation Rating
-
(0 ratings)
8.6
(7 ratings)
Configurability
-
(0 ratings)
9.0
(4 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.2
(3 ratings)
Product Scalability
-
(0 ratings)
8.5
(5 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.8
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.7
(4 ratings)
User Testimonials
AlbacrossGTM Studio Powered by ZoomInfo
Likelihood to Recommend
Albacross Nordic AB
It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
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ZoomInfo
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
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Pros
Albacross Nordic AB
  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.
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ZoomInfo
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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Cons
Albacross Nordic AB
  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.
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ZoomInfo
  • Does not fully integrate sales and marketing, so some work and translation is still required.
  • this is a complicated tool, and requires a rather long time to train employees to use properly.
  • no training included, and the price is a bit high
  • Does not integrate the same across all internet browser programs
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Likelihood to Renew
Albacross Nordic AB
No answers on this topic
ZoomInfo
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
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Usability
Albacross Nordic AB
No answers on this topic
ZoomInfo
Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
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Reliability and Availability
Albacross Nordic AB
No answers on this topic
ZoomInfo
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
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Performance
Albacross Nordic AB
No answers on this topic
ZoomInfo
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
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Support Rating
Albacross Nordic AB
They are in Sweden so getting a response back from them is slow and I think their team isn't that big.
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ZoomInfo
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
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Online Training
Albacross Nordic AB
No answers on this topic
ZoomInfo
I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
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Implementation Rating
Albacross Nordic AB
No answers on this topic
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
Albacross Nordic AB
More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
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ZoomInfo
ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
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Contract Terms and Pricing Model
Albacross Nordic AB
No answers on this topic
ZoomInfo
No, it was clear.
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Scalability
Albacross Nordic AB
No answers on this topic
ZoomInfo
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
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Return on Investment
Albacross Nordic AB
  • Positive ROI through one closed deal identified from Albatross.
  • Still uncertain on ROI from account-based marketing campaign developed from Albacross data.
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ZoomInfo
  • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
  • With better prioritization, our team can get to the right people faster, speeding up sales cycles
  • We are seeing a stronger pipeline and more booked meetings from our BDR team
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ScreenShots