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Algonomy Audience Manager vs. Contentsquare, now with Hotjar vs. Fullstory

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Algonomy Audience Manager

    Score9.5 out of 10
    N/AAlgonomy offers Customer Analytics, a solution to boost real-time customer intelligence and advanced analytics that drive greater engagement and growth.N/A

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
    Pricing
    Algonomy Audience ManagerContentsquareFullstory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Algonomy Audience ManagerContentsquareFullstory
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Algonomy Audience ManagerContentsquareFullstory
    Considered Multiple Products
    ADA Global
    No answer on this topic
    Contentsquare
    No answer on this topic
    Fullstory
    Chose Fullstory
    FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    53 Answers
    96%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    50 Answers
    98%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    53 Answers
    99%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    44 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    42 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    Algonomy Audience ManagerContentsquareFullstory
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Algonomy Audience Manager and Contentsquare, now with Hotjar and Fullstory
    Feature
    Algonomy Audience Manager
    -
    Ratings
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    0% below category average
    Fullstory
    6.2
    19 Ratings
    26% below category average
    Responsive Design for Web Access00 Ratings8.01 Ratings7.917 Ratings
    Mobile Application00 Ratings8.01 Ratings7.910 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.01 Ratings7.913 Ratings
    Mobile App Analytics00 Ratings00 Ratings6.412 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Algonomy Audience Manager and Contentsquare, now with Hotjar and Fullstory
    Feature
    Algonomy Audience Manager
    -
    Ratings
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Heatmap tool00 Ratings8.01 Ratings9.937 Ratings
    Click analytics00 Ratings10.01 Ratings9.044 Ratings
    Scroll maps00 Ratings10.01 Ratings9.033 Ratings
    Conversion tracking00 Ratings10.01 Ratings9.928 Ratings
    Goal tracking00 Ratings10.01 Ratings7.923 Ratings
    Session Recording and Replay00 Ratings10.01 Ratings10.048 Ratings
    User Segmentation00 Ratings10.01 Ratings10.043 Ratings
    Form fill analysis00 Ratings00 Ratings9.026 Ratings
    Funnel Analysis00 Ratings00 Ratings8.034 Ratings
    Best Alternatives
    Algonomy Audience ManagerContentsquareFullstory
    Small Businesses
    No answers on this topic
    Fullstory
    Score8.9 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Quantum Metric
    Score7.5 out of 10
    Contentsquare
    Score7.5 out of 10
    Enterprises
    No answers on this topic
    Glassbox
    Score6.3 out of 10
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Algonomy Audience ManagerContentsquareFullstory
    Likelihood to Recommend
    -
    (0 ratings)
    8.2
    (118 ratings)
    10.0
    (72 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (13 ratings)
    9.7
    (9 ratings)
    Usability
    -
    (0 ratings)
    9.5
    (8 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (5 ratings)
    8.3
    (61 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    7.5
    (56 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Algonomy Audience ManagerContentsquareFullstory
    Likelihood to Recommend
    ADA Global
    No answers on this topic
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    Pros
    ADA Global
    No answers on this topic
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
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    Cons
    ADA Global
    No answers on this topic
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    Likelihood to Renew
    ADA Global
    No answers on this topic
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    Usability
    ADA Global
    No answers on this topic
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    Reliability and Availability
    ADA Global
    No answers on this topic
    Contentsquare
    No answers on this topic
    Fullstory
    We've never had issues with availability
    Incentivized
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    Performance
    ADA Global
    No answers on this topic
    Contentsquare
    No answers on this topic
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    Support Rating
    ADA Global
    No answers on this topic
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Implementation Rating
    ADA Global
    No answers on this topic
    Contentsquare
    No answers on this topic
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    Alternatives Considered
    ADA Global
    No answers on this topic
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
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    Scalability
    ADA Global
    No answers on this topic
    Contentsquare
    No answers on this topic
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    Return on Investment
    ADA Global
    No answers on this topic
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data