Alteryx Platform vs. Aprimo

I would 100% recommend Alteryx to a friend, for me its friendly interface is the best, it has all the tools I need without the headache that programming is. It can be used for simple or complex analysis, so honestly, I don’t see a scenario where it wouldn’t suit. I’ve used Alteryx to make simple things I could do in Excel, for example, but it was less complex and faster to do in Alteryx, so why not? Its a very versatile tool.

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I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

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• Pulling data from multiple disparate data sources.
• Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
• Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
• Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
• Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.

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• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

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We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.

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Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.

We have not yet experienced any downtime

I already gave the example of journal entries created in less than a second. What else can I tell you about.... I can tell you those 2 journal entries have historically had to be split into separate accounting systems so the outputs had to be very different (D365 vs Intacct) such that they are exactly ready for uploading. I can tell you I used to have some tire and battery queries hitting a line item detail table and they took hours to run UNTIL I asked IT for a view in SQL and now they're ready in about 5 minutes total. I guess I'd say if anything does take a long time - do some research with others and figure out what would speed them up

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We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions

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Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person

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Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...

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It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.

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Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.

• Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
• Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
• Product development - allowed my firm to create products that we have been able to market and sell to clients.

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• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

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