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Amazon Personalize vs. Contentsquare, now with Hotjar vs. Monetate

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Personalize

    Score9.6 out of 10
    N/AAmazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Monetate

    Score8.3 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
    Pricing
    Amazon PersonalizeContentsquareMonetate
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Amazon PersonalizeContentsquareMonetate
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeOptional
    Additional Details———
    More Pricing Information
    Community Pulse
    Amazon PersonalizeContentsquareMonetate
    Considered Multiple Products
    Amazon AWS
    No answer on this topic
    Contentsquare
    No answer on this topic
    Monetate
    Chose Monetate
    Easier to use, more flexible, and better vendor support
    Incentivized
    Chose Monetate
    Not as advanced, and possibly not as bespoke in configuration. However as a designer these had a much more user friendly interface and easier to learn/master.
    Incentivized
    Chose Monetate
    Kibos system makes personalization and targeting a lot easier to do.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    100%
    Would buy again
    53 Answers
    82%
    Would buy again
    32 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    50 Answers
    84%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    53 Answers
    87%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    44 Answers
    75%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    42 Answers
    72%
    Implementation went as expected
    18 Answers
    Features
    Amazon PersonalizeContentsquareMonetate
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Amazon Personalize and Contentsquare, now with Hotjar and Monetate
    Feature
    Amazon Personalize
    -
    Ratings
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Monetate
    -
    Ratings
    Responsive Design for Web Access00 Ratings8.01 Ratings00 Ratings
    Mobile Application00 Ratings8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Amazon Personalize and Contentsquare, now with Hotjar and Monetate
    Feature
    Amazon Personalize
    -
    Ratings
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Monetate
    -
    Ratings
    Heatmap tool00 Ratings8.01 Ratings00 Ratings
    Click analytics00 Ratings10.01 Ratings00 Ratings
    Scroll maps00 Ratings10.01 Ratings00 Ratings
    Conversion tracking00 Ratings10.01 Ratings00 Ratings
    Goal tracking00 Ratings10.01 Ratings00 Ratings
    Session Recording and Replay00 Ratings10.01 Ratings00 Ratings
    User Segmentation00 Ratings10.01 Ratings00 Ratings
    Best Alternatives
    Amazon PersonalizeContentsquareMonetate
    Small Businesses
    No answers on this topic
    Fullstory
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Quantum Metric
    Score7.5 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Glassbox
    Score6.3 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Amazon PersonalizeContentsquareMonetate
    Likelihood to Recommend
    9.7
    (5 ratings)
    8.2
    (118 ratings)
    5.4
    (117 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (13 ratings)
    8.2
    (24 ratings)
    Usability
    -
    (0 ratings)
    9.5
    (8 ratings)
    6.4
    (17 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (5 ratings)
    8.0
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    5.8
    (15 ratings)
    User Testimonials
    Amazon PersonalizeContentsquareMonetate
    Likelihood to Recommend
    Amazon AWS
    Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
    Incentivized
    Read full review
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    Monetate
    Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
    Incentivized
    Read full review
    Pros
    Amazon AWS
    • Ingest virtually unlimited quantities of transactional data.
    • Provide world-class training capabilities.
    • Provide a free-tier to start your project.
    Incentivized
    Read full review
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    Monetate
    • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
    • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
    • The User Interface to develop new actions is not terrible.
    • Supports Single Sign On, which is the preferred method of managing users at my organization.
    Incentivized
    Read full review
    Cons
    Amazon AWS
    • Repetitive Recommendations.
    • Needs to improve the search speed.
    • Costly to purchase.
    Incentivized
    Read full review
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    Monetate
    • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
    • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
    • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
    Incentivized
    Read full review
    Likelihood to Renew
    Amazon AWS
    No answers on this topic
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Monetate
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Read full review
    Usability
    Amazon AWS
    No answers on this topic
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
    Read full review
    Monetate
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Read full review
    Support Rating
    Amazon AWS
    No answers on this topic
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    Monetate
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Read full review
    Implementation Rating
    Amazon AWS
    No answers on this topic
    Contentsquare
    No answers on this topic
    Monetate
    Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
    Incentivized
    Read full review
    Alternatives Considered
    Amazon AWS
    Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
    Incentivized
    Read full review
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
    Read full review
    Monetate
    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Incentivized
    Read full review
    Return on Investment
    Amazon AWS
    • We managed to analyze huge amounts of data from transactional records.
    • We produced 5 different user/profile segments for our marketing team.
    • We learned how to power marketing predictions using machine learning.
    Incentivized
    Read full review
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
    Read full review
    Monetate
    • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
    • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
    • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
    Incentivized
    Read full review
    ScreenShots