Amplitude Analytics vs Webtrends Analytics

• Very user-friendly and easy to understand even for those with not much knowledge
• The interface is nice looking
• Different charts are used to analyze different types of data

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• Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
• Great control over custom reports, custom dimensions and metrics
• Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.

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• Marketing and Sales actions are on separate objects.
• events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged

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• Requires careful setup and planning during implementation
• If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
• It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
• Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.

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• Positive: Quicker analysis of our important business funnels
• Positive: Decreased time asking engineering to run reports
• Positive: Easy collaboration and funnel development

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• Webtrends is able to identify the source of each visit and create reporting on user behavior. We're able to attribute activity from a variety of sources to determine effectiveness. The REST API is invaluable for pulling large volumes of trended data to identify where notable events occur.
• Streams provides ROI by providing immediate visibility into site activity, for any level of granularity that you're collecting in the Analytics product, without impacting the user experience. We're using this to create a proactive Care response team as well as resolve product issues remotely within seconds of it occurring on the site, so we can save customers from abandoning while they're still on the site.

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