Apollo.io vs. Balto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Balto
Score 9.5 out of 10
N/A
Balto is a real-time guidance tool for contact centers from Balto Software in St.Louis. Balto provides sales managers a way for to coach call rep behaviors at scale, maintain quality, and know what's working and what's not. Balto offers dynamic prompts, listens to both sides of a conversation, and can insert preferred rebuttals and responses that agents can then read. And it includes desktop sticky notes, used to send reps reminders, contest details, strategic reminders, or other…N/A
Pricing
Apollo.ioBalto
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioBalto
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioBalto
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
11 Ratings
6% above category average
Balto
-
Ratings
Advanced search8.311 Ratings00 Ratings
Identification of new leads7.211 Ratings00 Ratings
List quality8.111 Ratings00 Ratings
List upload/download8.910 Ratings00 Ratings
Ideal customer targeting8.211 Ratings00 Ratings
Load time/data access7.611 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.5
11 Ratings
15% below category average
Balto
-
Ratings
Contact information6.211 Ratings00 Ratings
Company information6.311 Ratings00 Ratings
Industry information6.910 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Balto
-
Ratings
Lead qualification process8.58 Ratings00 Ratings
Smart lists and recommendations8.69 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.510 Ratings00 Ratings
Alerts and reminders8.88 Ratings00 Ratings
Data hygiene8.910 Ratings00 Ratings
Automatic data refresh9.49 Ratings00 Ratings
Tags5.04 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.7
7 Ratings
15% above category average
Balto
-
Ratings
Sales email templates7.47 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
Best Alternatives
Apollo.ioBalto
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Clari Copilot
Clari Copilot
Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Clari
Clari
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioBalto
Likelihood to Recommend
8.0
(30 ratings)
9.5
(2 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioBalto
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Balto Software
New agents are given Balto and are able to take calls successfully from day one. They take incoming calls and Balto listens to both sides of the conversation and when things are said it will prompt the agent to move forward in different ways. It also will prompt if agents are speaking too much or if the agent isn't listening and asking the same question it will prompt them.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Balto Software
  • Lights up to let us know we are following the script.
  • Makes sure we are asking and gathering all the correct questions.
  • I like that we get confetti at the end to tell us we have done a good job.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Balto Software
  • Just making sure it is hearing what is said correctly.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
Read full review
Balto Software
No answers on this topic
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Balto Software
No answers on this topic
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Balto Software
  • This question is above my pay scale.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Balto Screenshots

Screenshot of With Balto Notifications, agents form great habits and managers ensure a unified contact center voice.

Backed by decades of habit-formation psychology, Balto’s Notifications give agents instant feedback on keywords, soft skills, and other habits they need to get right every time.Screenshot of Guide agents through make-or-break moments. Balto's Dynamic Prompts automatically show agents what to say when callers ask questions, have concerns or share critical information.Screenshot of Balto automatically scores 100% of calls so you can focus on improving conversations – not on scoring them.

Balto's Dashboards show scores for individuals and groups of agents in real-time, breaking down scores into individual categories.

Get a complete picture of call quality without having to wait hours for processing.Screenshot of No more saying the wrong things in make-or-break moments. Guide every rep to sell like your top performers.

Balto guides reps to win the call and measures what’s working in real-time. Increase conversion rates by up to 26% in just 45 days.

Learn more at https://www.balto.ai/sales/Screenshot of Balto shows reps how to stay compliant and correct mistakes in real-time while keeping track of every conversation. Get bulletproof compliance.

You can’t go back to non-compliant calls, so why not mend things before the conversation is over? 

Learn more at https://www.balto.ai/compliance/Screenshot of Balto powers up your agents to perfect every conversation. Get better customer experiences with Balto Real-Time Guidance.

No more long call times or call backs while agents search for information. Guide your agents to take control from “hello” to “goodbye”.

Learn more at https://www.balto.ai/customer-experiences/