Apollo.io vs. Balto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Balto
Score 10.0 out of 10
N/A
Balto is a real-time guidance tool for contact centers from Balto Software in St.Louis. Balto provides sales managers a way for to coach call rep behaviors at scale, maintain quality, and know what's working and what's not. Balto offers dynamic prompts, listens to both sides of a conversation, and can insert preferred rebuttals and responses that agents can then read. And it includes desktop sticky notes, used to send reps reminders, contest details, strategic reminders, or other…N/A
Pricing
Apollo.ioBalto
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioBalto
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioBalto
Features
Apollo.ioBalto
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
Balto
-
Ratings
Advanced search8.3140 Ratings00 Ratings
Identification of new leads8.3142 Ratings00 Ratings
List quality8.0142 Ratings00 Ratings
List upload/download8.5133 Ratings00 Ratings
Ideal customer targeting7.9140 Ratings00 Ratings
Load time/data access8.4141 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
141 Ratings
5% above category average
Balto
-
Ratings
Contact information8.2141 Ratings00 Ratings
Company information8.3141 Ratings00 Ratings
Industry information8.0139 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
139 Ratings
6% above category average
Balto
-
Ratings
Lead qualification process7.7128 Ratings00 Ratings
Smart lists and recommendations7.7127 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0134 Ratings00 Ratings
Alerts and reminders7.7117 Ratings00 Ratings
Data hygiene7.5134 Ratings00 Ratings
Automatic data refresh7.8129 Ratings00 Ratings
Tags7.7110 Ratings00 Ratings
Filters and segmentation8.3134 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
126 Ratings
4% above category average
Balto
-
Ratings
Sales email templates7.6125 Ratings00 Ratings
Append emails to records7.9116 Ratings00 Ratings
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Apollo.ioBalto
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Score 8.2 out of 10
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Lead411
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Score 8.2 out of 10
Clari
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Score 8.8 out of 10
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User Ratings
Apollo.ioBalto
Likelihood to Recommend
8.7
(163 ratings)
9.5
(2 ratings)
Likelihood to Renew
8.2
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioBalto
Likelihood to Recommend
Apollo.io
Finding B2B leads is the best suited scenario for using Apollo.io it uses advanced AI & integration with LLM tools like ChatGPT, Claude etc. to set templates and find recurring matching data for the set parameters Apollo.io is the largest database for leads across the countries and not specific to a particular region.
Read full review
Balto Software
New agents are given Balto and are able to take calls successfully from day one. They take incoming calls and Balto listens to both sides of the conversation and when things are said it will prompt the agent to move forward in different ways. It also will prompt if agents are speaking too much or if the agent isn't listening and asking the same question it will prompt them.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Balto Software
  • Lights up to let us know we are following the script.
  • Makes sure we are asking and gathering all the correct questions.
  • I like that we get confetti at the end to tell us we have done a good job.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
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Balto Software
  • Just making sure it is hearing what is said correctly.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Balto Software
No answers on this topic
Usability
Apollo.io
I gave it a higher rating of 9 because I am using it as an added benefit to make my work easier and faster. I like how user-friendly it is to navigate all the features. Results were provided on time, and I was given the necessary information to accomplish the task and achieve the company's goal.
Read full review
Balto Software
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Balto Software
No answers on this topic
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
Balto Software
No answers on this topic
Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
Balto Software
  • This question is above my pay scale.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Balto Screenshots

Screenshot of With Balto Notifications, agents form great habits and managers ensure a unified contact center voice.

Backed by decades of habit-formation psychology, Balto’s Notifications give agents instant feedback on keywords, soft skills, and other habits they need to get right every time.Screenshot of Guide agents through make-or-break moments. Balto's Dynamic Prompts automatically show agents what to say when callers ask questions, have concerns or share critical information.Screenshot of Balto automatically scores 100% of calls so you can focus on improving conversations – not on scoring them.

Balto's Dashboards show scores for individuals and groups of agents in real-time, breaking down scores into individual categories.

Get a complete picture of call quality without having to wait hours for processing.Screenshot of No more saying the wrong things in make-or-break moments. Guide every rep to sell like your top performers.

Balto guides reps to win the call and measures what’s working in real-time. Increase conversion rates by up to 26% in just 45 days.

Learn more at https://www.balto.ai/sales/Screenshot of Balto shows reps how to stay compliant and correct mistakes in real-time while keeping track of every conversation. Get bulletproof compliance.

You can’t go back to non-compliant calls, so why not mend things before the conversation is over? 

Learn more at https://www.balto.ai/compliance/Screenshot of Balto powers up your agents to perfect every conversation. Get better customer experiences with Balto Real-Time Guidance.

No more long call times or call backs while agents search for information. Guide your agents to take control from “hello” to “goodbye”.

Learn more at https://www.balto.ai/customer-experiences/