Apollo.io vs. Balto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Balto
Score 10.0 out of 10
N/A
Balto is a real-time guidance tool for contact centers from Balto Software in St.Louis. Balto provides sales managers a way for to coach call rep behaviors at scale, maintain quality, and know what's working and what's not. Balto offers dynamic prompts, listens to both sides of a conversation, and can insert preferred rebuttals and responses that agents can then read. And it includes desktop sticky notes, used to send reps reminders, contest details, strategic reminders, or other…N/A
Pricing
Apollo.ioBalto
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioBalto
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioBalto
Features
Apollo.ioBalto
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
196 Ratings
6% above category average
Balto
-
Ratings
Advanced search8.4191 Ratings00 Ratings
Identification of new leads8.2191 Ratings00 Ratings
List quality7.8194 Ratings00 Ratings
List upload/download8.4182 Ratings00 Ratings
Ideal customer targeting8.0189 Ratings00 Ratings
Load time/data access8.2192 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
194 Ratings
6% above category average
Balto
-
Ratings
Contact information8.3194 Ratings00 Ratings
Company information8.4194 Ratings00 Ratings
Industry information8.0192 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
191 Ratings
5% above category average
Balto
-
Ratings
Lead qualification process7.9175 Ratings00 Ratings
Smart lists and recommendations7.6175 Ratings00 Ratings
Salesforce integration8.1113 Ratings00 Ratings
Company/business profiles8.1182 Ratings00 Ratings
Alerts and reminders7.7164 Ratings00 Ratings
Data hygiene7.5182 Ratings00 Ratings
Automatic data refresh7.5172 Ratings00 Ratings
Tags7.8147 Ratings00 Ratings
Filters and segmentation8.3177 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Balto
-
Ratings
Sales email templates7.6168 Ratings00 Ratings
Append emails to records8.0154 Ratings00 Ratings
Best Alternatives
Apollo.ioBalto
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
Wingman (legacy product)
Wingman (legacy product)
Score 9.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Gong
Gong
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Verint Speech and Text Analytics
Verint Speech and Text Analytics
Score 8.4 out of 10
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User Ratings
Apollo.ioBalto
Likelihood to Recommend
8.6
(217 ratings)
9.5
(2 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.3
(188 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioBalto
Likelihood to Recommend
Apollo.io
Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
Read full review
Balto Software
New agents are given Balto and are able to take calls successfully from day one. They take incoming calls and Balto listens to both sides of the conversation and when things are said it will prompt the agent to move forward in different ways. It also will prompt if agents are speaking too much or if the agent isn't listening and asking the same question it will prompt them.
Read full review
Pros
Apollo.io
  • contacts with verified emails
  • companies according to their economic sector
  • companies based on their size and revenue
  • companies based on their location
  • contactos con correos verificados
  • empresas de acuerdo a su sector económico
  • empresas de acuerdo a su tamaño y facturación
  • empresas de acuerdo a su ubicación
Read full review
Balto Software
  • Lights up to let us know we are following the script.
  • Makes sure we are asking and gathering all the correct questions.
  • I like that we get confetti at the end to tell us we have done a good job.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Balto Software
  • Just making sure it is hearing what is said correctly.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Balto Software
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Balto Software
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Balto Software
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Balto Software
No answers on this topic
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Balto Software
  • This question is above my pay scale.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Balto Screenshots

Screenshot of With Balto Notifications, agents form great habits and managers ensure a unified contact center voice.

Backed by decades of habit-formation psychology, Balto’s Notifications give agents instant feedback on keywords, soft skills, and other habits they need to get right every time.Screenshot of Guide agents through make-or-break moments. Balto's Dynamic Prompts automatically show agents what to say when callers ask questions, have concerns or share critical information.Screenshot of Balto automatically scores 100% of calls so you can focus on improving conversations – not on scoring them.

Balto's Dashboards show scores for individuals and groups of agents in real-time, breaking down scores into individual categories.

Get a complete picture of call quality without having to wait hours for processing.Screenshot of No more saying the wrong things in make-or-break moments. Guide every rep to sell like your top performers.

Balto guides reps to win the call and measures what’s working in real-time. Increase conversion rates by up to 26% in just 45 days.

Learn more at https://www.balto.ai/sales/Screenshot of Balto shows reps how to stay compliant and correct mistakes in real-time while keeping track of every conversation. Get bulletproof compliance.

You can’t go back to non-compliant calls, so why not mend things before the conversation is over? 

Learn more at https://www.balto.ai/compliance/Screenshot of Balto powers up your agents to perfect every conversation. Get better customer experiences with Balto Real-Time Guidance.

No more long call times or call backs while agents search for information. Guide your agents to take control from “hello” to “goodbye”.

Learn more at https://www.balto.ai/customer-experiences/