Apollo.io vs. Customerbase.ai / Detective.io (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Customerbase.ai / Detective.io (discontinued)
Score 8.0 out of 10
N/A
Detective (formerly Charlie App) helped salespeople to find prospects, identify their pains, etc. It was acquired by Customerbase.ai, which is now discontinued.N/A
Pricing
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Features
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
196 Ratings
6% above category average
Customerbase.ai / Detective.io (discontinued)
3.0
1 Ratings
88% below category average
Advanced search8.4191 Ratings00 Ratings
Identification of new leads8.2191 Ratings00 Ratings
List quality7.8194 Ratings00 Ratings
List upload/download8.4182 Ratings00 Ratings
Ideal customer targeting8.0189 Ratings00 Ratings
Load time/data access8.2192 Ratings3.01 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
194 Ratings
6% above category average
Customerbase.ai / Detective.io (discontinued)
9.0
1 Ratings
15% above category average
Contact information8.3194 Ratings9.01 Ratings
Company information8.4194 Ratings9.01 Ratings
Industry information8.0192 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
191 Ratings
5% above category average
Customerbase.ai / Detective.io (discontinued)
-
Ratings
Lead qualification process7.9175 Ratings00 Ratings
Smart lists and recommendations7.6175 Ratings00 Ratings
Salesforce integration8.1113 Ratings00 Ratings
Company/business profiles8.1182 Ratings00 Ratings
Alerts and reminders7.7164 Ratings00 Ratings
Data hygiene7.5182 Ratings00 Ratings
Automatic data refresh7.5172 Ratings00 Ratings
Tags7.8147 Ratings00 Ratings
Filters and segmentation8.3177 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Customerbase.ai / Detective.io (discontinued)
-
Ratings
Sales email templates7.6168 Ratings00 Ratings
Append emails to records8.0154 Ratings00 Ratings
Best Alternatives
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
UpLead
UpLead
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Likelihood to Recommend
8.6
(217 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.3
(188 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Likelihood to Recommend
Apollo.io
Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
Read full review
Discontinued Products
If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
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Pros
Apollo.io
  • contacts with verified emails
  • companies according to their economic sector
  • companies based on their size and revenue
  • companies based on their location
  • contactos con correos verificados
  • empresas de acuerdo a su sector económico
  • empresas de acuerdo a su tamaño y facturación
  • empresas de acuerdo a su ubicación
Read full review
Discontinued Products
  • They easily connect with my Outlook to sync my upcoming meetings.
  • It provides me with the social profiles of people I am meeting with.
  • It gives me the ability to have all my info about my contact in one place to easily review.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Discontinued Products
  • At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
  • The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
  • It takes a lot of time to sync at points, which is frustrating.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Discontinued Products
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Discontinued Products
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Discontinued Products
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
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Discontinued Products
The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
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Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
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Discontinued Products
  • The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
  • Charlie helps my relationships go deeper than just surface level info.
  • The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings