Apollo.io vs. Customerbase.ai / Detective.io (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Customerbase.ai / Detective.io (discontinued)
Score 8.0 out of 10
N/A
Detective (formerly Charlie App) helped salespeople to find prospects, identify their pains, etc. It was acquired by Customerbase.ai, which is now discontinued.N/A
Pricing
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Features
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Customerbase.ai / Detective.io (discontinued)
3.0
1 Ratings
88% below category average
Advanced search8.4168 Ratings00 Ratings
Identification of new leads8.3168 Ratings00 Ratings
List quality7.8170 Ratings00 Ratings
List upload/download8.5159 Ratings00 Ratings
Ideal customer targeting8.0166 Ratings00 Ratings
Load time/data access8.2168 Ratings3.01 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Customerbase.ai / Detective.io (discontinued)
9.0
1 Ratings
15% above category average
Contact information8.1170 Ratings9.01 Ratings
Company information8.2170 Ratings9.01 Ratings
Industry information8.0168 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Customerbase.ai / Detective.io (discontinued)
-
Ratings
Lead qualification process7.7157 Ratings00 Ratings
Smart lists and recommendations7.6155 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings
Company/business profiles8.1162 Ratings00 Ratings
Alerts and reminders7.7143 Ratings00 Ratings
Data hygiene7.5161 Ratings00 Ratings
Automatic data refresh7.5155 Ratings00 Ratings
Tags7.7132 Ratings00 Ratings
Filters and segmentation8.2158 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Customerbase.ai / Detective.io (discontinued)
-
Ratings
Sales email templates7.7150 Ratings00 Ratings
Append emails to records7.8139 Ratings00 Ratings
Best Alternatives
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Likelihood to Recommend
8.7
(162 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.1
(2 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioCustomerbase.ai / Detective.io (discontinued)
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
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Discontinued Products
If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
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Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
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Discontinued Products
  • They easily connect with my Outlook to sync my upcoming meetings.
  • It provides me with the social profiles of people I am meeting with.
  • It gives me the ability to have all my info about my contact in one place to easily review.
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Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
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Discontinued Products
  • At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
  • The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
  • It takes a lot of time to sync at points, which is frustrating.
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Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
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Discontinued Products
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
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Discontinued Products
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Discontinued Products
No answers on this topic
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
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Discontinued Products
The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
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Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
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Discontinued Products
  • The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
  • Charlie helps my relationships go deeper than just surface level info.
  • The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings