Apollo.io vs. Heyflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a funnel platform used to build highly converting funnels, landing pages, advertorial and pre-sell pages, quizzes, and anything else that needs to convert. With an AI trained on 150,000+ real funnels and $2B+ in ad spend, it recommends the right questions, proof points, and sequencing before a single test is run. Performance marketers, agencies, ecom brands, and growth teams can use Heyflow to drive higher CVR, better ROAS, and lower CAC.
$89
per month
Pricing
Apollo.ioHeyflow
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Starter
$89
per month
Growth
$149
per month
Scale
$299
per month
Enterprise
from $1100
per month (billed annually)
Offerings
Pricing Offerings
Apollo.ioHeyflow
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Discount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
Apollo.ioHeyflow
Features
Apollo.ioHeyflow
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
196 Ratings
6% above category average
Heyflow
-
Ratings
Advanced search8.4191 Ratings00 Ratings
Identification of new leads8.2191 Ratings00 Ratings
List quality7.8194 Ratings00 Ratings
List upload/download8.4182 Ratings00 Ratings
Ideal customer targeting8.0189 Ratings00 Ratings
Load time/data access8.2192 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
194 Ratings
6% above category average
Heyflow
-
Ratings
Contact information8.3194 Ratings00 Ratings
Company information8.4194 Ratings00 Ratings
Industry information8.0192 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
191 Ratings
5% above category average
Heyflow
-
Ratings
Lead qualification process7.9175 Ratings00 Ratings
Smart lists and recommendations7.6175 Ratings00 Ratings
Salesforce integration8.1113 Ratings00 Ratings
Company/business profiles8.1182 Ratings00 Ratings
Alerts and reminders7.7164 Ratings00 Ratings
Data hygiene7.5182 Ratings00 Ratings
Automatic data refresh7.5172 Ratings00 Ratings
Tags7.8147 Ratings00 Ratings
Filters and segmentation8.3177 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Heyflow
-
Ratings
Sales email templates7.6168 Ratings00 Ratings
Append emails to records8.0154 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
7.6
7 Ratings
1% below category average
Automated sales alerts and tasks00 Ratings8.06 Ratings
Automated follow-ups00 Ratings7.14 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
8.2
18 Ratings
9% above category average
Integrations with advertising platforms00 Ratings8.214 Ratings
Integrations with CRMs00 Ratings7.816 Ratings
Integrations with data storage tools00 Ratings8.114 Ratings
Integrations with lead automation tools00 Ratings8.813 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
7.5
20 Ratings
10% below category average
KPI analytics00 Ratings7.318 Ratings
Drop-off analytics00 Ratings7.520 Ratings
A/B tests00 Ratings7.915 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Apollo.io
-
Ratings
Heyflow
7.9
22 Ratings
6% below category average
Drag & Drop editing00 Ratings8.322 Ratings
Branding customization00 Ratings9.021 Ratings
Different question types00 Ratings7.421 Ratings
Conditional logic paths00 Ratings6.421 Ratings
Embedded calculations00 Ratings6.215 Ratings
Form templates00 Ratings6.719 Ratings
Custom code00 Ratings8.416 Ratings
Web embedding00 Ratings9.119 Ratings
Mobile responsiveness00 Ratings9.321 Ratings
Date picker00 Ratings7.218 Ratings
File upload00 Ratings9.020 Ratings
Dynamic content00 Ratings7.818 Ratings
Best Alternatives
Apollo.ioHeyflow
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
Clay
Clay
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clay
Clay
Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHeyflow
Likelihood to Recommend
8.6
(217 ratings)
8.3
(22 ratings)
Likelihood to Renew
8.5
(6 ratings)
9.1
(2 ratings)
Usability
8.3
(188 ratings)
8.2
(22 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
9.1
(1 ratings)
Implementation Rating
5.5
(1 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioHeyflow
Likelihood to Recommend
Apollo.io
Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
Read full review
Heyflow
Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
Read full review
Pros
Apollo.io
  • contacts with verified emails
  • companies according to their economic sector
  • companies based on their size and revenue
  • companies based on their location
  • contactos con correos verificados
  • empresas de acuerdo a su sector económico
  • empresas de acuerdo a su tamaño y facturación
  • empresas de acuerdo a su ubicación
Read full review
Heyflow
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Heyflow
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Heyflow
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Heyflow
Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Heyflow
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
Read full review
Performance
Apollo.io
No answers on this topic
Heyflow
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Heyflow
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Heyflow
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
Read full review
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
Read full review
Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Heyflow
No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
Read full review
Scalability
Apollo.io
No answers on this topic
Heyflow
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
Read full review
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Heyflow
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Heyflow Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of