AppsFlyer vs. LivePerson Conversation Cloud (LiveEngage)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 8.0 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
$0.06
per conversion
LivePerson Conversation Cloud (LiveEngage)
Score 8.5 out of 10
N/A
LivePerson headquartered in New York offers solutions for AI-guided live chat and conversational messaging, with the Conversation Cloud (formerly LiveEngage), supporting sales and service teams with answering questions across all popular messaging channels.N/A
Pricing
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Editions & Modules
Growth
$0.06
per conversion
Zero
Free Forever
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Top Pros
Top Cons
Best Alternatives
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Conversica
Conversica
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Likelihood to Recommend
9.7
(44 ratings)
8.0
(14 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(10 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
User Testimonials
AppsFlyerLivePerson Conversation Cloud (LiveEngage)
Likelihood to Recommend
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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LivePerson
Liveperson LiveEngage is good for larger deployments with lots of agents, and where the rollout plan is broad with respect to the visitors who you will be targeting. It allows you to manipulate more of the data for reporting than many other platforms. The premium cost and some drawbacks with configuring smaller groups might make it lose some appeal for smaller companies or deployments.
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Pros
AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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LivePerson
  • The login and interface are near flawless (for what I need). Each of our chat reps has learned how to use it within minutes. Procedure on how to answer certain questions etc., are the only trouble we have, but LiveEngage actually helps with that by storing easily accessible pre-made responses to help guide you or just to paste in directly.
  • Visibility into the context of a customer's question is very helpful. Before I open a chat window, I know exactly what a customer has been browsing prior to asking, and I can usually gather a context from the pre-chat question window. Functionally, it does everything I need it to. Though I don't spend much time in the platform.
  • There haven't been glitches that I remember or have heard of from other reps. The chats usually continue uninterrupted for the duration. Also, you can copy and paste the log pretty easily if necessary.
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Cons
AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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LivePerson
  • Is my understanding that they have their majority of support between US and Israel, which is great however the timeframe to get a response depending on the issue may take longer than expected.
  • Their dev support can take some getting used to, some issues that are not supported by their regular tech support is within Dev and you will be redirected to their website.
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Likelihood to Renew
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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LivePerson
LivePerson has been a great tool for our company and everything is customized. We can customize everything from the canned responses, operator surveys, and customer surveys. We receive a lot of positive information from our customers; and to be able to provide technical support of the website as well as status information for already placed orders is awesome
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Support Rating
AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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LivePerson
No answers on this topic
Alternatives Considered
AppsFlyer
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
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LivePerson
Desk.com allows us to bring all of our support tools together into one management system. It does not have all the features that LivePerson has for support but it has all the features we need. It also gives us an easier path to self-service and gives our user more direct access to all the channels they need
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Return on Investment
AppsFlyer
  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
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LivePerson
  • Without giving away numbers, I know it has been a huge tool for our customer solutions department. Conversion isn't as high as compared to phones, but in terms of providing customers with quick information (shipping prices/times, trade restrictions, order status, etc.) it's huge.
  • Increased employee efficiency is a huge one. The capability of taking 3 chats at a time allows each Rep to be way more efficient than on phones alone.
  • Giving the customer the choice to call in, chat or email is huge. LP combines chat and email into one intuitive program so, again, it increases efficiencies for our team and allows them to provide better customer service.
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ScreenShots

AppsFlyer Screenshots

Screenshot of Custom dashboard.Screenshot of Engagement and retention dashboard.