What users are saying about

AppsFlyer

9 Ratings

Tableau Desktop

Top Rated
1220 Ratings

AppsFlyer

9 Ratings
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Score 8.2 out of 101

Tableau Desktop

Top Rated
1220 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AppsFlyer

If you are doing marketing for apps and doing real-time bidding/price adjustments, then, AppsFlyer's integration will help you double the value (than if you did no integration - basically ran a cost-per-click campaign). If you wanted to do funnel analysis of how your users navigate your product, then use something else - like Flurry Analytics.
Srikanth Bangalore profile photo

Tableau Desktop

It definitely depends on the use case of company. If they have the data cooked and ready for reporting they can always add a layer like Tableau on top of their EDW or Data Marts which would make their reporting goals successful undoubtedly. Gartner's magic quadrant rates Tableau the best visualization layer for last couple of years.One thing to keep in mind is if the company is very small and has less of a budget to spend on tools for each ETL layer, architect and visualization layer then Tableau won't be a good choice. It might be expensive for them. Also you can't bring in facts and dimension inside Tableau Desktop to create relationships and logical model like MicroStrategy.
Abanish Mishra profile photo

Feature Rating Comparison

BI Standard Reporting

AppsFlyer
Tableau Desktop
8.4
Pixel Perfect reports
AppsFlyer
Tableau Desktop
8.3
Customizable dashboards
AppsFlyer
Tableau Desktop
8.8
Report Formatting Templates
AppsFlyer
Tableau Desktop
8.1

Ad-hoc Reporting

AppsFlyer
Tableau Desktop
8.4
Drill-down analysis
AppsFlyer
Tableau Desktop
8.5
Formatting capabilities
AppsFlyer
Tableau Desktop
8.2
Integration with R or other statistical packages
AppsFlyer
Tableau Desktop
8.1
Report sharing and collaboration
AppsFlyer
Tableau Desktop
8.7

Report Output and Scheduling

AppsFlyer
Tableau Desktop
7.8
Publish to Web
AppsFlyer
Tableau Desktop
8.5
Publish to PDF
AppsFlyer
Tableau Desktop
8.2
Report Versioning
AppsFlyer
Tableau Desktop
7.3
Report Delivery Scheduling
AppsFlyer
Tableau Desktop
7.5
Delivery to Remote Servers
AppsFlyer
Tableau Desktop
7.3

Data Discovery and Visualization

AppsFlyer
Tableau Desktop
8.1
Pre-built visualization formats (heatmaps, scatter plots etc.)
AppsFlyer
Tableau Desktop
8.5
Location Analytics / Geographic Visualization
AppsFlyer
Tableau Desktop
8.8
Predictive Analytics
AppsFlyer
Tableau Desktop
7.1

Access Control and Security

AppsFlyer
Tableau Desktop
7.6
Multi-User Support (named login)
AppsFlyer
Tableau Desktop
8.2
Role-Based Security Model
AppsFlyer
Tableau Desktop
7.4
Multiple Access Permission Levels (Create, Read, Delete)
AppsFlyer
Tableau Desktop
7.6
Single Sign-On (SSO)
AppsFlyer
Tableau Desktop
7.3

Mobile Capabilities

AppsFlyer
Tableau Desktop
7.7
Responsive Design for Web Access
AppsFlyer
Tableau Desktop
8.2
Dedicated iOS Application
AppsFlyer
Tableau Desktop
7.3
Dedicated Android Application
AppsFlyer
Tableau Desktop
7.1
Dashboard / Report / Visualization Interactivity on Mobile
AppsFlyer
Tableau Desktop
8.3

Application Program Interfaces (APIs) / Embedding

AppsFlyer
Tableau Desktop
7.1
REST API
AppsFlyer
Tableau Desktop
8.0
Javascript API
AppsFlyer
Tableau Desktop
7.1
iFrames
AppsFlyer
Tableau Desktop
6.7
Java API
AppsFlyer
Tableau Desktop
6.9
Themeable User Interface (UI)
AppsFlyer
Tableau Desktop
7.0
Customizable Platform (Open Source)
AppsFlyer
Tableau Desktop
7.0

Pros

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo
  • Creating visuals are very quick. Doesn't need much training. Anyone who can handle Excel can also handle Tableau visualization. The interface is well organized and everything is possible with less clicks. The default color layout & representation of graph & grid is very attractive. So excellent use experience.
  • Data Source Connectivity- It provides lot of data source connection options. Tableau provides an option to connect to a file (Excel, Text, Access, CSV etc. ), connect to DataBase (Microsoft SQL Server Oracle, Amazon Redshift etc.), ODBC connections, Google Analytics, SAP HANA and many more.
  • Excellent mobile support. Tableau put a lot of effort into developing a robust mobile client. Sensitive Control & Reports are pixel perfect.
Abanish Mishra profile photo

Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo
  • There is no concept of Change Management or versioning. The way it works is -i) Connect to your source ii) Build the reports in Desktop iii) Publish them online. Now for example if you did some modification & republished it, Tableau Online would always show the latest version. There is no way to retrieve the previous version of report.
  • 3D Charts are not available
  • Connecting live to Hadoop via ODBC driver is still painful because of its performance.
  • Cost is high,this means you need to buy a Desktop license and server separately. The cost is a major factor desktop - $2000 with yearly maintenance paid upfront. This combined with maintenance of - $200, which you need to pay every year. This is per user.
Abanish Mishra profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Tableau Desktop8.9
Based on 39 answers
Note: my input has little bearing on the actual purchase decision. I'd gladly renew Tableau, since it gives me capabilities that I couldn't not replicate with other tools given my current skill set. I can create data visualization and BI dashboards in a matter of hours which provide real-time data to my entire department without needing to do any web application development. This gives me an incredible amount of leverage, and saves many hours each month.
Peter Rigano profile photo

Usability

No score
No answers yet
No answers on this topic
Tableau Desktop8.6
Based on 23 answers
Tableau is quick and easy to learn, just drag and drop. Its very forgiving and easy to simply play around with and customize for novice users, but offers powerful underlying advanced options for power users.
Tim McClelland profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Tableau Desktop8.0
Based on 10 answers
I have really never faced any serious issue with this tool, although in some versions there were crashing issues were there.
Chandra Bhanu Pratap Singh profile photo

Performance

No score
No answers yet
No answers on this topic
Tableau Desktop6.7
Based on 9 answers
The performance of tableau heavily depends on size of data and sheet objects and visualizations used. So yes the performance of tableau degrades based on its complexity.
Chandra Bhanu Pratap Singh profile photo

Support

No score
No answers yet
No answers on this topic
Tableau Desktop8.9
Based on 16 answers
Support has been excellent we have no complaints we kept fully up-to-date with the status of any other issues and all of our issues have been resolved quickly. They have been proactive and came to us to find out whether there was anything we wanted them to do which is amazing.
Paul Elson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Tableau Desktop9.4
Based on 4 answers
Extensive and beneficial - users have shown great benefit of training and put it to practical use.
Paul Morgan profile photo

Online Training

No score
No answers yet
No answers on this topic
Tableau Desktop8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh profile photo

Implementation

No score
No answers yet
No answers on this topic
Tableau Desktop8.1
Based on 34 answers
There is a Server installation training video on Tableau's website. I highly recommend that everyone watch it. It only takes a few minutes and could save you quite a bit of time.
Brad Llewellyn profile photo

Breadth of Deployment

No answers on this topic
The department I worked in had around 30 people. I believe we had at least 15 licenses possibly more.
Mashhood Syed profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
Tableau was already widely utilised at the point which I joined the organisation. Depending on how you have your site set up for tracking, Data Studio 360 (GA) is looking like a more effective solution for up to the minute results, and the beta interface has a similar look and feel.
Andy G Teasdale profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Tableau Desktop8.2
Based on 81 answers
Need to use Tableau server for sharing capability and for those who don't have Tableau installed.
Agni G profile photo

Data Integration

No score
No answers yet
No answers on this topic
Tableau Desktop8.2
Based on 81 answers
Connects to multiple forms of data and handles huge data effortlessly
Agni G profile photo

Scalability

No score
No answers yet
No answers on this topic
Tableau Desktop7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • Allowed for effective KPI tracking.
  • Influenced key site changes.
  • Uncovered reporting issues
Andy G Teasdale profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppsFlyer Editions & Modules
AppsFlyer
Additional Pricing Details

Tableau Desktop

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Tableau Desktop Editions & Modules
Tableau Desktop
Edition
Personal
$9991
Professional
$1,9991
1. per user
Additional Pricing Details
Free trials are available for both editions.