What users are saying about
9 Ratings

Tableau Desktop

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Top Rated
1264 Ratings
9 Ratings
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Score 8.3 out of 101

Tableau Desktop

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Top Rated
1264 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

Tableau Desktop

Tableau is well suited for scenarios where we need to show data visually instead of tabular data. Because Tableau Desktop helps in summarizing the data, and summary data can be well presented in visual form only. If we have tabular data we need to first perform a few calculations and based on that we can create fields which will be used for creating graphs and charts.
Chandra Bhanu Pratap Singh profile photo

Feature Rating Comparison

BI Standard Reporting

AppsFlyer
Tableau Desktop
8.4
Pixel Perfect reports
AppsFlyer
Tableau Desktop
8.4
Customizable dashboards
AppsFlyer
Tableau Desktop
8.8
Report Formatting Templates
AppsFlyer
Tableau Desktop
8.1

Ad-hoc Reporting

AppsFlyer
Tableau Desktop
8.3
Drill-down analysis
AppsFlyer
Tableau Desktop
8.5
Formatting capabilities
AppsFlyer
Tableau Desktop
8.2
Integration with R or other statistical packages
AppsFlyer
Tableau Desktop
8.0
Report sharing and collaboration
AppsFlyer
Tableau Desktop
8.5

Report Output and Scheduling

AppsFlyer
Tableau Desktop
7.7
Publish to Web
AppsFlyer
Tableau Desktop
8.3
Publish to PDF
AppsFlyer
Tableau Desktop
8.2
Report Versioning
AppsFlyer
Tableau Desktop
7.3
Report Delivery Scheduling
AppsFlyer
Tableau Desktop
7.5
Delivery to Remote Servers
AppsFlyer
Tableau Desktop
7.3

Data Discovery and Visualization

AppsFlyer
Tableau Desktop
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
AppsFlyer
Tableau Desktop
8.6
Location Analytics / Geographic Visualization
AppsFlyer
Tableau Desktop
8.8
Predictive Analytics
AppsFlyer
Tableau Desktop
6.8

Access Control and Security

AppsFlyer
Tableau Desktop
7.6
Multi-User Support (named login)
AppsFlyer
Tableau Desktop
8.1
Role-Based Security Model
AppsFlyer
Tableau Desktop
7.3
Multiple Access Permission Levels (Create, Read, Delete)
AppsFlyer
Tableau Desktop
7.6
Single Sign-On (SSO)
AppsFlyer
Tableau Desktop
7.2

Mobile Capabilities

AppsFlyer
Tableau Desktop
7.6
Responsive Design for Web Access
AppsFlyer
Tableau Desktop
8.2
Dedicated iOS Application
AppsFlyer
Tableau Desktop
7.2
Dedicated Android Application
AppsFlyer
Tableau Desktop
6.9
Dashboard / Report / Visualization Interactivity on Mobile
AppsFlyer
Tableau Desktop
8.2

Application Program Interfaces (APIs) / Embedding

AppsFlyer
Tableau Desktop
7.1
REST API
AppsFlyer
Tableau Desktop
8.0
Javascript API
AppsFlyer
Tableau Desktop
7.0
iFrames
AppsFlyer
Tableau Desktop
6.7
Java API
AppsFlyer
Tableau Desktop
6.9
Themeable User Interface (UI)
AppsFlyer
Tableau Desktop
7.0
Customizable Platform (Open Source)
AppsFlyer
Tableau Desktop
7.0

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • Creating visuals are very quick. Doesn't need much training. Anyone who can handle Excel can also handle Tableau visualization. The interface is well organized and everything is possible with less clicks. The default color layout & representation of graph & grid is very attractive. So excellent use experience.
  • Data Source Connectivity- It provides lot of data source connection options. Tableau provides an option to connect to a file (Excel, Text, Access, CSV etc. ), connect to DataBase (Microsoft SQL Server Oracle, Amazon Redshift etc.), ODBC connections, Google Analytics, SAP HANA and many more.
  • Excellent mobile support. Tableau put a lot of effort into developing a robust mobile client. Sensitive Control & Reports are pixel perfect.
Abanish Mishra profile photo

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available
  • There is no need to to have small features like "create new page" enabled in five ways. It results in clutter for the new user who seeks to grasp fundamental features in one or two places max.
  • Time series data - The options for rendering time series date are confusing for the new user. Once the time dimension is placed on the columns, the options for how time is rendered are confusing for the new user. Time options are shown in classic time options (Year - Qtr - Mth) but the user can see time in a more continuous for (green) with the options below a poorly marked line. Tableau should render the continuous options in green to provide a visual clue and some text to tell the user
  • Story Points is a nice feature - In this world of PowerPoint addiction, it is not a knock-off and I am sure it was not intended to be such. It does help the user who is faced with presenting content in a process to the inevitable Friday, 9AM senior staff meeting.
  • Presentation of the calculations backing up quick table calculations
  • An abbreviation list for states in the US and countries when using geo coded data
Larry Keller profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Tableau Desktop8.9
Based on 39 answers
As it's currently rolled out across many departments of the organisation, with the current level of user feedback (which is very satisfactory) there is no reason to look for other products to replace this application as Tableau currently fulfills all of the organisational needs and competitors are still lagging behind based on latest versions.
David Shi profile photo

Usability

No score
No answers yet
No answers on this topic
Tableau Desktop8.6
Based on 23 answers
Tableau's main selling points are the fact that you can connect to almost any data source within a couple of clicks and the fact that you can slice-and-dice your data with just a few drags. Tableau also has the ability to grow with the user's comfort level. The most advanced you get, the more you can utilize Tableau's advance features, such as table calculations, to create truly amazing analyses.
Brad Llewellyn profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Tableau Desktop8.0
Based on 10 answers
Have seen issues with the vertica DB driver which manifest as errors for the end user.
Paul Morgan profile photo

Performance

No score
No answers yet
No answers on this topic
Tableau Desktop6.6
Based on 9 answers
It performs as well as could be expected; the challenge is making sure the data is organized correctly to optimize performance.
Paul Morgan profile photo

Support

No score
No answers yet
No answers on this topic
Tableau Desktop9.0
Based on 16 answers
Support has been excellent we have no complaints we kept fully up-to-date with the status of any other issues and all of our issues have been resolved quickly. They have been proactive and came to us to find out whether there was anything we wanted them to do which is amazing.
Paul Elson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Tableau Desktop9.4
Based on 4 answers
Extensive and beneficial - users have shown great benefit of training and put it to practical use.
Paul Morgan profile photo

Online Training

No score
No answers yet
No answers on this topic
Tableau Desktop8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh profile photo

Implementation

No score
No answers yet
No answers on this topic
Tableau Desktop8.1
Based on 34 answers
It's fairly straightforward to set up and upgrade. If you can install a generic piece of modern software like MS Office, you won't have any trouble.
Alexander Lubyansky profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
Tableau is strong at visualization but less strong at data discovery where I find Qlik Sense, SAS, SPSS are stronger.
Ben Lowe profile photo

Scalability

No score
No answers yet
No answers on this topic
Tableau Desktop7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh profile photo

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • Increased productivity: ability to automate recurring reports and speed creating new reports. Decreased error rate. Reduced days of effort to hours.
  • Increased client satisfaction: better visuals; more flexible, deeper exploration available; faster, higher quality delivery
Judith Breisch profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppsFlyer Editions & Modules
AppsFlyer
Additional Pricing Details

Tableau Desktop

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Tableau Desktop Editions & Modules
Tableau Desktop
Edition
Personal
$9991
Professional
$1,9991
1. per user
Additional Pricing Details
Free trials are available for both editions.