What users are saying about
15 Ratings
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Top Rated
1409 Ratings
15 Ratings
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Score 8.2 out of 101

Tableau Desktop

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Top Rated
1409 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

AppsFlyer

This is probably the best attribution and tracking tool out there at the moment. The best part is that this is being adopted by all the leading publishers and networks, so marketing teams can work with almost any company and they will have a tie-up AppsFlyer for a quick start of the campaign. It's best suited for ensuring we don't overpay due to fraud and due to incorrect attribution.
No photo available

Tableau Desktop

We use Tableau when we want to obtain a fast and efficient result, since this option allows to work with data in real time or in memory, being able to extract massive data for a limited exploration quickly, using technology of database and computational graphics to analyze enormous sets of data and which is used in the different areas of the organization when we want to have quick results and easy to analyze according to the graphics presented.
Yusmelys Lopez profile photo

Feature Rating Comparison

BI Standard Reporting

AppsFlyer
Tableau Desktop
8.4
Pixel Perfect reports
AppsFlyer
Tableau Desktop
8.3
Customizable dashboards
AppsFlyer
Tableau Desktop
9.1
Report Formatting Templates
AppsFlyer
Tableau Desktop
7.8

Ad-hoc Reporting

AppsFlyer
Tableau Desktop
8.2
Drill-down analysis
AppsFlyer
Tableau Desktop
8.5
Formatting capabilities
AppsFlyer
Tableau Desktop
8.4
Integration with R or other statistical packages
AppsFlyer
Tableau Desktop
7.8
Report sharing and collaboration
AppsFlyer
Tableau Desktop
8.2

Report Output and Scheduling

AppsFlyer
Tableau Desktop
8.4
Publish to Web
AppsFlyer
Tableau Desktop
8.7
Publish to PDF
AppsFlyer
Tableau Desktop
8.6
Report Versioning
AppsFlyer
Tableau Desktop
8.1
Report Delivery Scheduling
AppsFlyer
Tableau Desktop
8.4
Delivery to Remote Servers
AppsFlyer
Tableau Desktop
8.2

Data Discovery and Visualization

AppsFlyer
Tableau Desktop
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
AppsFlyer
Tableau Desktop
8.4
Location Analytics / Geographic Visualization
AppsFlyer
Tableau Desktop
8.6
Predictive Analytics
AppsFlyer
Tableau Desktop
7.5

Access Control and Security

AppsFlyer
Tableau Desktop
8.2
Multi-User Support (named login)
AppsFlyer
Tableau Desktop
8.4
Role-Based Security Model
AppsFlyer
Tableau Desktop
8.3
Multiple Access Permission Levels (Create, Read, Delete)
AppsFlyer
Tableau Desktop
8.3
Single Sign-On (SSO)
AppsFlyer
Tableau Desktop
8.0

Mobile Capabilities

AppsFlyer
Tableau Desktop
7.9
Responsive Design for Web Access
AppsFlyer
Tableau Desktop
8.3
Dedicated iOS Application
AppsFlyer
Tableau Desktop
7.7
Dedicated Android Application
AppsFlyer
Tableau Desktop
7.4
Dashboard / Report / Visualization Interactivity on Mobile
AppsFlyer
Tableau Desktop
8.3

Application Program Interfaces (APIs) / Embedding

AppsFlyer
Tableau Desktop
7.6
REST API
AppsFlyer
Tableau Desktop
8.0
Javascript API
AppsFlyer
Tableau Desktop
7.7
iFrames
AppsFlyer
Tableau Desktop
7.1
Java API
AppsFlyer
Tableau Desktop
7.5
Themeable User Interface (UI)
AppsFlyer
Tableau Desktop
7.8
Customizable Platform (Open Source)
AppsFlyer
Tableau Desktop
7.3

Pros

AppsFlyer

  • Ability to provide raw data upon installation.
  • Customized funnel.
  • A vast variety of integrated partners.
No photo available

Tableau Desktop

  • Geographic visualizations with demographic substrates.
  • Combining multiple visualizations into a single dashboard presentation.
  • Creating exploratory dashboards.
  • Storytelling.
  • Their ability to send presentations using a snapshot of the data is outstanding.
David Fickes profile photo

Cons

AppsFlyer

  • Making a customized chart.
No photo available

Tableau Desktop

  • Since I am a senior software engineer, I wish Tableau had a more robust underlying programming language with clearly defined semantics. To be fair, the ability to connect Tableau with R helps in this direction.
  • I believe the quality and quantity of the official documentation maintained by the company could improve. Fortunately, there is a thriving community on which I have relied heavily. However, given the current level of maturity of Tableau, this should naturally prompt the company to document well-known solution patterns for recurrent visualization questions/problems.
  • I would appreciate the ability to easily access data inherent to some "out-of-the-box" analyses available in Tableau. For instance, it would be nice to programmatically have access to parameters that are calculated in connection with linear trends such as the slope, the independent term, etc.
AJ Sanchez profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Tableau Desktop

Tableau Desktop 8.9
Based on 39 answers
Because right now its the best option out there (disclosure: I haven't used Qlikview or some of the other direct competitors of Tableau). The big investment is in Tableau Server not desktop. For the cost of the license of Tableau desktop, its a pretty good deal. You can hook it up to pretty much any data source easily. You can easily share the visualizations with your team/colleagues easily. Tableau Desktop is generally easy to use for business users. But the more advanced stuff is better suited for a analyst or someone with a IT/CS background.
Mashhood Syed profile photo

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.8
Based on 23 answers
Tableau's main selling points are the fact that you can connect to almost any data source within a couple of clicks and the fact that you can slice-and-dice your data with just a few drags. Tableau also has the ability to grow with the user's comfort level. The most advanced you get, the more you can utilize Tableau's advance features, such as table calculations, to create truly amazing analyses.
Brad Llewellyn profile photo

Reliability and Availability

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 10 answers
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Brad Llewellyn profile photo

Performance

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 6.2
Based on 9 answers
Tableau's connections to third-party sources can be somewhat slow due to the time required to speak to a source over a network. However, if you properly utilize Tableau's Data Source Extracts, then the speed is incredible. On the other hand, Tableau makes it very easy for the user to put too much data into one dashboard, which can impact performance. All in all, if you use the tool properly, speed should not be a concern.
Brad Llewellyn profile photo

Support

AppsFlyer

AppsFlyer 9.0
Based on 1 answer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
No photo available

Tableau Desktop

Tableau Desktop 9.0
Based on 16 answers
Tableau treat us very well and are always ready to listen and engage.
Paul Morgan profile photo

In-Person Training

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 9.4
Based on 4 answers
Extensive and beneficial - users have shown great benefit of training and put it to practical use.
Paul Morgan profile photo

Online Training

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh profile photo

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 8.0
Based on 34 answers
Tableau Desktop is super easy to install, either on Windows or Mac.
Stéphane Hamel profile photo

Alternatives Considered

AppsFlyer

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo

Tableau Desktop

It is very easy to use, we can create numbers of charts through it which I think other tools lack in. Lots of online communities are there which have provided solutions to the basic issues. Its ODS(output delivery system) is also very effective. We can use SQL in it for processing the data.
Akshaya Bhardwaj profile photo

Scalability

AppsFlyer

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh profile photo

Return on Investment

AppsFlyer

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo

Tableau Desktop

  • Tableau has provided my clients with the information necessary to allocate multi-million dollar research budgets effectively, ensuring the company is getting the most bang for its buck.
  • Tableau has given my office the ability to present data quickly and easily in a professional format that customers can understand, and has them returning frequently for additional analysis and projects.
Tim McClelland profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Desktop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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