Aprimo vs. Asigra

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

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If implemented as a Cloud Service provider (Public Cloud), In House Solution (Private Cloud) or a mixture of both (Hybrid Cloud):

• The Agentless Architecture means there are less support burdens.
• Encryption at Source gives the customer confidence their data is secure.
• WAN Optimisation (Compression & Block Level Incremential Forever and De-deupe of Data), enables a large amount of Data to be protected offsite.
• One step Backup to both Local and Offsite storage enables LAN speed restores with offsite peace of mind.
• Asigra Replication from DS-System to DS-System enables another geographically separate copy of the data.

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• Provides capability of local backups while maintaining remote copies on cloud to ensure faster recoveries of recent data and remote protection of all data.
• Helps reduce cost of long term retention by leveraging the BLM functionality.
• It does not need specialized hardware for it to work. Customers and Service Providers can choose their own infrastructure and do not need to rely on any OS or storage based replication even for deploying replication of backups.
• Supports wide range of environments including virtual environments with remarkable features like remote VDR with incremental restores.

• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

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• We would like to see Asigra come out with a Replication Model for quick Recovery of systems upon Disaster. We can have quicker recovery, DR, with Virtual Machines but we would like to have Physical Machine recovery in less than 2 hours. Replication can accomplish this...
• We would like to see Geolocation and remote wipe for endpoint devices
• We would like to see the solution provide easy "roll back" after a disaster.

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

• Asigra is a great entry way into the cloud.

• Compliance is a tricky thing. Jumping backup software means having to deal with previous copies somehow. Asigra is built for the long haul.
• Asigra is continuing to increase their feature stack. They have made huge steps in the VM backup in the last 3 years and continue to implement features there.
• As far as cloud backup software goes, there are many that can do it, but none that do it as well as Asigra.

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Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

It is a bit rough around the edges and the GUI feels like a wrap around of a CLI but it is simple to use. The problem comes in when there is an error code you are usually chasing down the error code in the specific vendor's forums rather than Asigra's

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We have not yet experienced any downtime

Over 6 consecutive years our Asigra Backend had 99.99% uptime and provided 7x24 data restore availability.
Software is robust in operations, provides N+1 node architecture to protect against failure of half of the nodes (majority of the nodes still up) and software based replication to protect against data loss across two geographically independent datacenter locations. Why not 10 points? Some major upgrades still require short downtime within a planned maintenance windows.

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

They respond quickly on your request. They ask for details at the time of logging the support request itself ensuring the first response is not for collecting the basic details only. They refund you the support request if they find it as a functionality issue. They follow up on you to ensure you are satisfied and happy with the response and resolution that they have provided.

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

Anything training past level 1 and level 2 is a waste of time. They do not offer training, just an exam and require you to read 2500 pages of their documentation as their training. They are selling you something which you already have. Training exams are far fetched and cover topics hidden within the documentation. A lot of their documentation does not match across itself. They don't even follow the standard versions Major.Minor.ServicePack.Hotfix. They use the MAJOR.MAJOR.MAJOR.Hotfix method, which doesn't match their documentation. They require you to take training in order to keep your engaged hybrid partnership. If you ask me personally, their training is a scam to make more money.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Quick to install, easy to create jobs, schedules and retention policies. No large cycles of setting up backup volumes or trash volumes. Retention job itself configures the BLM functionality so you don't need an expertise to handle the BLM module separately.

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

I would say that it has the same functionality as the three mentioned above in their respective fields (might have a bit less than some of them) but Asigra offers all of this and more so if you are looking for a single backup solution across the entire firm then Asigra is the much better choice

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• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

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• Our entire Asigra environment can be easily monitored through one plane of glass thanks to their DS-Operator and Asigra Management Console.
• It's quite simple to use and navigate.
• Never has restoration fallen short.
• Data from several generations can be saved and retrieved.
• After a hardware failure, an edge server can be easily and quickly rebuilt.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info