ARIS vs. Celonis vs. Microsoft Dynamics 365 Marketing

Well suited for enterprise architecture modeling where the intent to document elements beyond processes as well, such as risks and controls, KPIs, systems, org charts, etc. It also has the excellent capability of creating custom reports, hence if looking for various views right from summary to detailed, this is a great tool. It is less appropriate for implementing the processes as it is not very strong in BPMN.

Celonis is helping [...] to gain greater transparency and control over complex business processes by connecting data across systems and revealing how work is actually executed. The platform supports proactive risk identification, value‑based process improvements, and more reliable delivery across the R&D value chain. With great support from the Celonis team in Copenhagen, we are enabling R&D teams to make data‑driven decisions, optimise performance, and continuously improve how [...] delivers value to patients.

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Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.

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• Query feature is excellent to extract information in a specific manner.
• Ability to create custom reports.
• Collaboration feature is very good.
• Semantic checks to check validation errors.
• cloud based central repository.

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• Clear understanding on how the processes really run
• Excellent solution to support use cases like harmonization, process excellence, audit and compliance
• High performing methodology to build economic value addressing inefficiencies
• Perfect to convince clients showing objective evidences
• Make easy the enterprise collaboration
• Provide an E2E "movie" of the processes
• Able to ensure a centric model to connect all the core processes
• Top performances that save time of the analyst that can spend energy in his real work
• Excellent ETL, agnostic (able to extrapolate data from many DB)
• Strong capabilities of the data model
• Continuous innovation
• Solid platform to address projects of business process reengineering

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• Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
• Triggers communications based on actions such as purchase, visit date, or post-visit timing.
• Manages high-volume transactional and lifecycle emails with consistent governance and compliance.

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• Defining databases, use of entities and relationship diagrams, define data, like data models, there is still a part they could improve.
• Providing more standard reports and improving on access rights and privileges functionality

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• Helping reduce the complexity to support adoption throughout the business - received feedback that Celonis can only be used by Celonis SMEs, as the interface looks too complex
• Can we go faster with less? Both from the Celonis side and NN side feels like if we involved less stakeholders we could achieve more
• To get the most from Celonis we need to get the people who are closest to the process comfortable enough so they can draw insights from themselves - Celonis are good are drawing insights, but naturally sometimes misses the business context

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• Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
• Pricing is based on number of contact, even if you are not marketing all of them.
• Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

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We have been able to leverage Celonis [greatly] because of the commitment and support we receive from our data scientist. I strongly believe that we would not be able to accomplish this without her assistance. Moreover, when we escalate matters, the product development is engaged and commits resources to make sure our initiatives/business cases are supported.

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I wouldn't even think of renewing our use of Marketing 365. It's worthless

I am a BPM and Enterprise Architect Consultant and hence have been using different BPM and EA tools for consulting practice. Until now I have used Opentext Provision EA,Sparx EA, MS Visio and IBM Blueworks. All of the tools used are good and have their own unique features and capabilities. ARIS BPA is widely used by my current organization for different projects.

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It is a great tool but also requires a lot of work to get it into a useable fashion. Part of this is on our end as we don't have the dedicated analyst function yet to really become self-sufficient with Celonis. It also uncovers a lot of data issues or at the very least, multiple rounds of development and data validation are required before getting to a position where the business users feel comfortable with the data being reflected. This is fairly normal with any data-related development effort and perhaps not unique to Celonis.

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Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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It has good, even complex functionality that is provided by its library and ability to create relations between items, yet it is not hard to use. Anyone can use it in a short time. It provides reporting abilities and good documentation with the availability of exporting options. The only drawback I have seen was user management/login issues.

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We submit tickets to Celonis through product support. No assistance is generally provided, have to wait and the ticket is then escalated to product support in Germany. Many times we submit the ticket and the support desk asks us the same questions back where they should already have this information.

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Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.

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Celonis has a lot of tools to support the implementation.

The Service area, they have been very useful. ARIS suite is covering number of applications. ARIS engine is very powerful and robust. The tool can be configured in many ways which can be beneficial but can be a curse at the same time. As a user, you need to apply this flexibility with care.

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The major reason to choose Celonis is that it has enhanced decision-making in filtering the candidates. The frontend designer has nice graphics and has well-designed self-service. I particularly enjoy the visual editor, which allows you to create complicated PQL without having to write any code, as well as the numerous filtering choices, including process mining options.

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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• Documentation of processes made it possible for anyone to see who does what, how and using what systems.
• Dependency on specific people is eliminated.

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• The previous IFRS 9 calculation method was reaching its end of life—Celonis is a direct replacement for us.
• When rebuilding our logic from the old system to the new, it gave us a much-needed opportunity to revamp and standardise company codes and, in some cases, even pick up some errors.

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• It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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