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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Asana

    Score8.5 out of 10
    N/AAsana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.

    $13.49

    per month per user

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    AsanaAgentforce Marketing
    Editions & Modules
    Starter
    $13.49
    per month per user
    Advanced
    $30.49
    per month per user
    Enterprise
    Contact Sales
    Personal
    Free
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    AsanaAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    AsanaAgentforce Marketing
    Considered Both Products
    Asana
    Chose Asana
    Just because of improved UI. Rest features are same for us. We used basic features.
    Incentivized
    Chose Asana
    In comparison to other Project Management software tools that I have used, Asana is the most user friendly platform without compromising any advanced capabilities.
    Incentivized
    Salesforce
    Chose Agentforce Marketing
    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    98 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    86 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    107 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    72 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    78 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    AsanaAgentforce Marketing
    Project Management
    Comparison of Project Management features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    8.5
    179 Ratings
    10% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Task Management9.2179 Ratings00 Ratings
    Resource Management8.1152 Ratings00 Ratings
    Gantt Charts9.261 Ratings00 Ratings
    Scheduling8.3162 Ratings00 Ratings
    Workflow Automation9.3132 Ratings00 Ratings
    Team Collaboration9.4178 Ratings00 Ratings
    Support for Agile Methodology8.57 Ratings00 Ratings
    Support for Waterfall Methodology8.57 Ratings00 Ratings
    Document Management8.7150 Ratings00 Ratings
    Email integration8.8142 Ratings00 Ratings
    Mobile Access8.8149 Ratings00 Ratings
    Timesheet Tracking6.16 Ratings00 Ratings
    Change request and Case Management8.44 Ratings00 Ratings
    Budget and Expense Management7.377 Ratings00 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    6.8
    48 Ratings
    12% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Project & financial reporting5.51 Ratings00 Ratings
    Integration with accounting software8.047 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.2153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.2132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Asana and Salesforce Agentforce Marketing
    Feature
    Asana
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    0% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.8111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.711 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    AsanaAgentforce Marketing
    Small Businesses
    Any.do
    Score8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    KanbanFlow
    Score7.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Microsoft To Do
    Score7.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AsanaAgentforce Marketing
    Likelihood to Recommend
    9.1
    (209 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.6
    (34 ratings)
    8.1
    (114 ratings)
    Usability
    8.8
    (37 ratings)
    8.5
    (37 ratings)
    Availability
    8.4
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    5.0
    (42 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    8.2
    (1 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    AsanaAgentforce Marketing
    Likelihood to Recommend
    Asana
    The usability of Asana is broad since it's available in a variety of platforms that are widely used nowadays. I think that it would be great for people who are constantly on the move and switching devices, since it has allowed me to work from my phone, too. I also think that Asana has proven itself to handle a large quantity of work
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Asana
    • Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
    • Available for free on Android and iPhone.
    • Asana has a simple and easy user interface
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Asana
    • Asana is not really a project management tool, it is good for simple projects only
    • UI has some glitches (doesn't save preferences, etc.)
    • Integration with other tools (Office 365, MS Project)
    • No reminders if the working period you entered is on holidays
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Asana
    • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
    • Task management - Easy to view projects and their progress.
    • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
    • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
    • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Asana
    It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Asana
    Working with Asana on a daily basis
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Asana
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Asana
    I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Asana
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Asana
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Asana
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Asana
    Asana is a top-tier project management software that helps us organize and track projects from start to finish. It allows us to apply tasks/to-dos to multiple projects without duplication, divide complex projects into smaller tasks, and track project progress. It also helps us organize work on Kanban boards or linear lists. It stands out from the crowd in a big way compared to the competition.
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Asana
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Asana
    I used this tool on a daily basis at work and it runs as a solid rock
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Asana
    • Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
    • Easy to use - I can make the most of my time to get up (and stay) up and running.
    • Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Asana Screenshots

    Screenshot of Product HomepageScreenshot of Team ConversationsScreenshot of Project CalendarsScreenshot of InboxScreenshot of List ProjectScreenshot of Portfolios

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.