AskNicely vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 9.9 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Google Surveys
Score 8.3 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
AskNicelyGoogle Surveys
Editions & Modules
No answers on this topic
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
AskNicelyGoogle Surveys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AskNicelyGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
26 Ratings
Google Surveys
7.6
13 Ratings
Survey templates8.526 Ratings7.113 Ratings
Themes7.921 Ratings7.811 Ratings
Custom logo/branding8.324 Ratings7.810 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
24 Ratings
Google Surveys
8.0
13 Ratings
Changes to live survey8.819 Ratings7.913 Ratings
Question design help8.721 Ratings7.510 Ratings
Multiple question types8.514 Ratings8.713 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
19 Ratings
Google Surveys
8.3
12 Ratings
Survey logic flexibility7.919 Ratings8.312 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
25 Ratings
Google Surveys
8.5
13 Ratings
Response tracking8.925 Ratings8.613 Ratings
Data export8.522 Ratings8.512 Ratings
Standard reports8.323 Ratings8.911 Ratings
Custom reports7.918 Ratings7.89 Ratings
Analytics8.420 Ratings8.711 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
20 Ratings
Google Surveys
8.2
13 Ratings
Access controls8.918 Ratings8.512 Ratings
Compliance8.715 Ratings8.010 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
14 Ratings
Google Surveys
8.1
10 Ratings
Vendor-offered crowdsourcing8.15 Ratings8.57 Ratings
Respondent restrictions8.613 Ratings7.89 Ratings
User Ratings
AskNicelyGoogle Surveys
Likelihood to Recommend
8.9
(26 ratings)
8.9
(13 ratings)
Usability
-
(0 ratings)
9.0
(13 ratings)
Support Rating
-
(0 ratings)
7.6
(12 ratings)
User Testimonials
AskNicelyGoogle Surveys
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Pros
AskNicely
  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
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Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Cons
AskNicely
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Usability
AskNicely
No answers on this topic
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
AskNicely
No answers on this topic
Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
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Google
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but the higher costs were not worth the extra money.
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Return on Investment
AskNicely
  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
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Google
  • Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
  • Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
  • You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.
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