What users are saying about
2 Ratings
20 Ratings
2 Ratings
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Score 9.5 out of 100
20 Ratings
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Score 2.8 out of 100

Likelihood to Recommend

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
John Laudisio | TrustRadius Reviewer

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Attentive
Iterable
2.0
WYSIWYG email editor
Attentive
Iterable
2.3
Dynamic content
Attentive
Iterable
1.9
Ability to test dynamic content
Attentive
Iterable
1.6
A/B testing
Attentive
Iterable
1.9
Mobile optimization
Attentive
Iterable
1.7
Email deliverability reporting
Attentive
Iterable
3.2
List management
Attentive
Iterable
1.7
Triggered drip sequences
Attentive
Iterable
1.6

Reporting & Analytics

Attentive
Iterable
1.2
Dashboards
Attentive
Iterable
1.2
Standard reports
Attentive
Iterable
1.2
Custom reports
Attentive
Iterable
1.1

Platform & Infrastructure

Attentive
Iterable
2.5
API
Attentive
Iterable
1.2
Role-based workflow & approvals
Attentive
Iterable
1.3
Customizability
Attentive
Iterable
5.1

Pros

Attentive

  • Great UI
  • Easy to use
  • Great ROI
Kathryn Clare-Salzler | TrustRadius Reviewer

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta | TrustRadius Reviewer

Cons

Attentive

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI
John Laudisio | TrustRadius Reviewer

Iterable

  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
Anonymous | TrustRadius Reviewer

Usability

Attentive

Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
Kathryn Clare-Salzler | TrustRadius Reviewer

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Support Rating

Attentive

Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Kathryn Clare-Salzler | TrustRadius Reviewer

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Attentive

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
John Laudisio | TrustRadius Reviewer

Iterable

I've only used 2-3 email platforms before Iterable, but Iterable is leaps and bounds ahead of the curve. While Iterable is a relatively new company, and has some things to improve upon, I have no major qualms with the business. The majority of my work os spent setting up emails and looking up data in Iterable, so overall, I'd say I'm happy.
Jess Davis | TrustRadius Reviewer

Return on Investment

Attentive

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money
John Laudisio | TrustRadius Reviewer

Iterable

  • Terrible ROI--will end up paying for the year but only used it for a couple of months because it was too hard to get it to do what I wanted it to do
  • Time suck--spent a ridiculous amount of time on things like validating through AWS to make the click tracking work; no other email company has required that before
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Attentive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Attentive Editions & Modules

Additional Pricing Details

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Rating Summary

Likelihood to Recommend

Attentive
9.5
Iterable
1.3

Usability

Attentive
10.0
Iterable
1.0

Support Rating

Attentive
10.0
Iterable
1.0

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