What users are saying about
20 Ratings
37 Ratings
20 Ratings
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Score 9 out of 100
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Attentive

    Feature Set Not Supported
    N/A
    6.1

    Iterable

    61%
    Iterable ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.0
    60%
    16 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.4
    54%
    18 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.8
    58%
    18 Ratings

    A/B testing

    N/A
    0 Ratings
    6.4
    64%
    19 Ratings

    Mobile optimization

    N/A
    0 Ratings
    5.7
    57%
    16 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    6.7
    67%
    27 Ratings

    List management

    N/A
    0 Ratings
    5.8
    58%
    19 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.1
    71%
    16 Ratings

    Reporting & Analytics

    Attentive

    Feature Set Not Supported
    N/A
    5.0

    Iterable

    50%
    Iterable ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    4.9
    49%
    18 Ratings

    Standard reports

    N/A
    0 Ratings
    5.1
    51%
    18 Ratings

    Custom reports

    N/A
    0 Ratings
    4.9
    49%
    16 Ratings

    Platform & Infrastructure

    Attentive

    Feature Set Not Supported
    N/A
    6.8

    Iterable

    68%
    Iterable ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    6.3
    63%
    15 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    6.5
    65%
    13 Ratings

    Customizability

    N/A
    0 Ratings
    7.6
    76%
    15 Ratings

    Attribute Ratings

    • Attentive Mobile is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.7

    Attentive

    97%
    3 Ratings
    6.6

    Iterable

    66%
    19 Ratings

    Usability

    10.0

    Attentive

    100%
    1 Rating
    1.0

    Iterable

    10%
    1 Rating

    Support Rating

    10.0

    Attentive

    100%
    1 Rating
    1.0

    Iterable

    10%
    1 Rating

    Likelihood to Recommend

    Attentive

    Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
    John Laudisio | TrustRadius Reviewer

    Iterable

    I
    would highly recommend Iterable especially if you are a large enterprise
    company with unlimited resources and are willing to get lots of customization
    done. However, to be honest, if you are a small business then I wouldn’t highly
    recommend Iterable to you because in my opinion, it fits well in a larger
    company. Also,
    I think that Iterable is a great software for B2C companies who are looking to
    focus on improving their retention using cross-channel messaging.
    Bella Castilla | TrustRadius Reviewer

    Pros

    Attentive

    • Account management
    • Platform interface
    Anonymous | TrustRadius Reviewer

    Iterable

    • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
    • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
    • Iterable was easy to get started with because of its Segment.com integration.
    Tim Noetzel | TrustRadius Reviewer

    Cons

    Attentive

    • More communication on ways to improve
    • More structure on calls with our account manager
    • More clarity on insights and new ideas
    Kathryn Clare-Salzler | TrustRadius Reviewer

    Iterable

    • Workflow webhooks have limited customization and data options
    • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
    • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
    Jason Paddock | TrustRadius Reviewer

    Pricing Details

    Attentive

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Attentive Editions & Modules

    Additional Pricing Details

    Iterable

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $500 per month

    Iterable Editions & Modules

    Edition
    Iterable$5001
    1. per month
    Additional Pricing Details
    Pricing based on size of customer's user list and messages sent.

    Usability

    Attentive

    Attentive 10.0
    Based on 1 answer
    Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
    Kathryn Clare-Salzler | TrustRadius Reviewer

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed, so I can only give this a zero.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Attentive

    Attentive 10.0
    Based on 1 answer
    Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
    Kathryn Clare-Salzler | TrustRadius Reviewer

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Attentive

    While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
    John Laudisio | TrustRadius Reviewer

    Iterable

    Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
    Fallon Penrod | TrustRadius Reviewer

    Return on Investment

    Attentive

    • Some clients seeing 50x ROAS (which plateaus eventually)
    • All clients making money
    John Laudisio | TrustRadius Reviewer

    Iterable

    • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
    • Have a good transactional system for emails
    • Have a full automated system for all emails, cut out the manual work to be able to strategize
    Raja Datta | TrustRadius Reviewer

    Screenshots

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