What users are saying about
9 Ratings
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Top Rated
2415 Ratings
9 Ratings
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Score 5.9 out of 100

Mailchimp

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Top Rated
2415 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Mailchimp ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Aurea LM

74%
8.0

Mailchimp

80%
Mailchimp ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
8.2
82%
393 Ratings

Dynamic content

6.2
62%
2 Ratings
7.8
78%
377 Ratings

Ability to test dynamic content

6.2
62%
2 Ratings
8.0
80%
363 Ratings

Landing pages

7.9
79%
2 Ratings
7.7
77%
290 Ratings

A/B testing

10.0
100%
1 Rating
8.2
82%
323 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
8.5
85%
628 Ratings

List management

8.1
81%
2 Ratings
8.1
81%
412 Ratings

Triggered drip sequences

8.0
80%
1 Rating
7.8
78%
289 Ratings

Mobile optimization

N/A
0 Ratings
8.1
81%
389 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
7.6

Mailchimp

76%
Mailchimp ranks higher in 3/3 features

Dashboards

7.1
71%
2 Ratings
7.6
76%
62 Ratings

Standard reports

7.1
71%
2 Ratings
8.0
80%
407 Ratings

Custom reports

7.1
71%
2 Ratings
7.2
72%
40 Ratings

Lead Management

Aurea LM

Feature Set Not Supported
N/A
9.1

Mailchimp

91%
Mailchimp ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
6.2
62%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
10.0
100%
1 Rating

Data quality management

N/A
0 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
10.0
100%
1 Rating

Campaign Management

Aurea LM

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
10.0
100%
1 Rating

Event/webinar marketing

N/A
0 Ratings
10.0
100%
1 Rating

Social Media Marketing

Aurea LM

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
10.0
100%
2 Ratings

Social profile integration

N/A
0 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

Aurea LM

Feature Set Not Supported
N/A
8.1

Mailchimp

81%
Mailchimp ranks higher in 6/6 features

API

N/A
0 Ratings
8.7
87%
2 Ratings

Role-based workflow & approvals

N/A
0 Ratings
10.0
100%
1 Rating

Customizability

N/A
0 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.1
81%
2 Ratings

Attribute Ratings

  • Mailchimp is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
8.1

Mailchimp

81%
445 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating
8.2

Mailchimp

82%
49 Ratings

Usability

Aurea LM

N/A
0 Ratings
8.4

Mailchimp

84%
334 Ratings

Availability

Aurea LM

N/A
0 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

Aurea LM

N/A
0 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

5.0

Aurea LM

50%
2 Ratings
10.0

Mailchimp

100%
16 Ratings

Implementation Rating

5.0

Aurea LM

50%
2 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

Aurea LM

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

Aurea LM

N/A
0 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

Aurea LM

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

Aurea LM

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

Aurea LM

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

Aurea

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review

Mailchimp

I direct my communication to the IT colleagues, it is an easy-to-use tool in which even if you have a basic knowledge of programming you will be able to use it 100%For non-IT people from different areas, I recommend that they have a programmer on hand to be able to use all the functionalities of the program.It is compatible with google services and others.
Read full review

Pros

Aurea

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

Aurea

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

Aurea LM

Starting Price

Editions & Modules

Aurea LM editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Mailchimp

    Starting Price

    $10 per month

    Editions & Modules

    Mailchimp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Aurea

      We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
      Read full review

      Mailchimp

      We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
      Read full review

      Usability

      Aurea

      No answers on this topic

      Mailchimp

      The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
      Read full review

      Reliability and Availability

      Aurea

      No answers on this topic

      Mailchimp

      I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
      Read full review

      Performance

      Aurea

      No answers on this topic

      Mailchimp

      I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
      Read full review

      Support Rating

      Aurea

      I have not needed to utilize customer support during my use of Lyris LM.
      Read full review

      Mailchimp

      Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
      Read full review

      Implementation Rating

      Aurea

      I was not part of the implementation process.
      Read full review

      Mailchimp

      It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
      Read full review

      Alternatives Considered

      Aurea

      We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
      Read full review

      Mailchimp

      Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
      Read full review

      Scalability

      Aurea

      No answers on this topic

      Mailchimp

      Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
      Read full review

      Return on Investment

      Aurea

      • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
      • LM can do almost anything you need. it's complete.
      • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
      Read full review

      Mailchimp

      • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
      • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
      • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
      Read full review

      Screenshots

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