What users are saying about
9 Ratings
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Top Rated
2038 Ratings
9 Ratings
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Score 5.9 out of 100

Mailchimp

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Top Rated
2038 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is a great tool. It has lots of features I don't use for my internal communication. If you are running a small business you can leverage the automation tools to help recover abandoned carts or send special offers to your customers on their anniversary or birthday. You can create landing pages to collect customer contacts and surveys to engage with customers.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
Mailchimp
8.2
WYSIWYG email editor
Aurea LM
7.0
Mailchimp
8.5
Dynamic content
Aurea LM
6.2
Mailchimp
8.0
Ability to test dynamic content
Aurea LM
6.2
Mailchimp
8.0
Landing pages
Aurea LM
7.9
Mailchimp
7.9
A/B testing
Aurea LM
10.0
Mailchimp
8.1
Email deliverability reporting
Aurea LM
6.2
Mailchimp
8.7
List management
Aurea LM
8.1
Mailchimp
8.3
Triggered drip sequences
Aurea LM
8.0
Mailchimp
8.0
Mobile optimization
Aurea LM
Mailchimp
8.5

Reporting & Analytics

Aurea LM
7.1
Mailchimp
7.8
Dashboards
Aurea LM
7.1
Mailchimp
7.7
Standard reports
Aurea LM
7.1
Mailchimp
8.4
Custom reports
Aurea LM
7.1
Mailchimp
7.3

Lead Management

Aurea LM
Mailchimp
9.2
Lead nurturing
Aurea LM
Mailchimp
6.6
Lead scoring and grading
Aurea LM
Mailchimp
10.0
Data quality management
Aurea LM
Mailchimp
10.0
Automated sales alerts and tasks
Aurea LM
Mailchimp
10.0

Campaign Management

Aurea LM
Mailchimp
10.0
Calendaring
Aurea LM
Mailchimp
10.0
Event/webinar marketing
Aurea LM
Mailchimp
10.0

Social Media Marketing

Aurea LM
Mailchimp
10.0
Social sharing and campaigns
Aurea LM
Mailchimp
10.0
Social profile integration
Aurea LM
Mailchimp
10.0

Platform & Infrastructure

Aurea LM
Mailchimp
8.3
API
Aurea LM
Mailchimp
8.9
Role-based workflow & approvals
Aurea LM
Mailchimp
10.0
Customizability
Aurea LM
Mailchimp
6.0
Integration with Salesforce.com
Aurea LM
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Aurea LM
Mailchimp
8.3
Integration with SugarCRM
Aurea LM
Mailchimp
8.3

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Mailchimp

  • I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
  • It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
  • Mailchimp is the most sophisticated tool for sending newsletters.
  • It is playing a significant role for marketing our events.
Zach Johnson | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Mailchimp

  • The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
  • Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
  • Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.
Richard Delgado | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Aurea LM

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.6
Based on 232 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Aurea LM

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Aurea LM

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Mailchimp

One of the main differences that stand out between Mailchimp and Constant Contact is that Mailchimp allows me to have unlimited storage for images, which helps me to be able to insert any image at any time for my advertising campaigns, while Constant Contact has a storage limit of images of only 2GB. In addition, Mailchimp has greater accuracy in the access control of advertising campaigns, which helps us to obtain real results from each campaign.
Sasha Brito | TrustRadius Reviewer

Scalability

Aurea LM

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Mailchimp helps businesses grow their marketing list.
  • By creating emails and newsletters, you can keep prospects and customers engaged.
  • The reporting helps you see what is working and what isn't so you stop wasting time if needed and redirect it to something that works.
  • There is a standard learning curve for teams to adopt Mailchimp and use it properly.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea LM
6.0
Mailchimp
8.5

Likelihood to Renew

Aurea LM
2.0
Mailchimp
9.4

Usability

Aurea LM
Mailchimp
8.6

Reliability and Availability

Aurea LM
Mailchimp
10.0

Performance

Aurea LM
Mailchimp
10.0

Support Rating

Aurea LM
5.0
Mailchimp
10.0

Implementation Rating

Aurea LM
5.0
Mailchimp
8.8

Scalability

Aurea LM
Mailchimp
9.3

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