Auryc vs. Google Optimize

The session recording tool in Auryc is one of its most
useful features, as it allows you to filter by particular time frames and
traits to find people who participated in a design experiment and see how they
interact with new content.

It's worth noting that Auryc's funnel analysis makes it easy
and clear for stakeholders to see where conversion rates are falling.

We can also quickly design pop-up exit questionnaires and
collect your own data.

Incentivized

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

• Heat mapping.
• User Flows.
• Video Recording.

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• Nothing that I dislike in specific.
• However, it would be nice to have better and exhaustive support guides/user manuals to help create custom reports and use the tool more effecively.
• The dashboard could be slightly better as too much data can be overwhelming at times.

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Auryc has a lot more features than Hotjar. The screen recordings have been great which Hotjar didn't have. Hotjar didn't track the site speed spikes or the NPS score.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

• We have options for backtracking events if we don't configure tracking for a particular event.
• It's great for recording sessions and seeing how users interact with the website.
• Through funnel views, stakeholders can see churn and optimization goals.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized