Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
Podium
Score 7.0 out of 10
N/A
Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!
Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.
Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!
While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
We use Digital Air Strike at our two GM dealerships because it is one of a small list of reputation management companies authorized by GM as part of their SFE program. Digital Air Strike surveys our customers and invites them to write a review about our dealership. It is not as effective or flexible as Podium so we have been using Podium at those dealerships alongside Digital Air Strike. We also recently started a trial use of ReplyPro which is a service that monitors review sites and writes customized responses to positive reviews and suggested responses to negative reviews. I'd like to see Podium add this as part of their service so we can consolidate 3rd party vendors and manage every aspect of online reputation management from one place.
Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
I am glad there are card readers now, sales team members too often try to just send a request instead of taking payment onsite.
It's made capturing messaging leads much easier.
It's worth the cost but if it did a few more things it would be worth a lot more to us. Document signatures, surveying after jobs, even geotagging of photos/reviews for SEO
