What users are saying about
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 97 reviews and ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.4 out of 100
Based on 25 reviews and ratings
Feature Set Ratings
- Benchmark Email ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing
Email & Online Marketing

7.0
AWeber
70%
9.5
Benchmark Email
95%
Benchmark Email ranks higher in 8/9 features
Benchmark Email ranks higher in 8/9 features
WYSIWYG email editor

6.3
63%
29 Ratings
7.8
78%
6 Ratings
Dynamic content

7.9
79%
2 Ratings
10.0
100%
6 Ratings
Landing pages

4.7
47%
3 Ratings
10.0
100%
4 Ratings
A/B testing

6.0
60%
6 Ratings
10.0
100%
6 Ratings
Mobile optimization

6.2
62%
25 Ratings
10.0
100%
7 Ratings
Email deliverability reporting

7.9
79%
57 Ratings
10.0
100%
11 Ratings
List management

8.6
86%
30 Ratings
10.0
100%
7 Ratings
Triggered drip sequences

8.5
85%
26 Ratings
8.2
82%
4 Ratings
Ability to test dynamic content

N/A
0 Ratings
9.3
93%
4 Ratings
Reporting & Analytics

5.3
AWeber
53%
8.3
Benchmark Email
83%
Benchmark Email ranks higher in 3/3 features
Benchmark Email ranks higher in 3/3 features
Dashboards

6.3
63%
26 Ratings
7.6
76%
6 Ratings
Standard reports

5.0
50%
30 Ratings
10.0
100%
7 Ratings
Custom reports

4.5
45%
25 Ratings
7.2
72%
3 Ratings
Pre-Send Testing

7.9
AWeber
79%
10.0
Benchmark Email
100%
AWeber ranks higher in 4/6 features
AWeber ranks higher in 4/6 features
URL Validation

8.7
87%
3 Ratings
N/A
0 Ratings
Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings
Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings
Inbox Display

6.9
69%
3 Ratings
10.0
100%
1 Rating
Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings
Email Previews

9.0
90%
3 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Benchmark Email is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

6.8
AWeber
68%
36 Ratings
7.0
Benchmark Email
70%
7 Ratings
Likelihood to Renew

6.8
AWeber
68%
6 Ratings
8.0
Benchmark Email
80%
1 Rating
Usability

7.3
AWeber
73%
2 Ratings
Benchmark Email
N/A
0 Ratings
Support Rating

9.1
AWeber
91%
4 Ratings
Benchmark Email
N/A
0 Ratings
Likelihood to Recommend
AWeber
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesBenchmark Email
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.
Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Founder
42 ClientsInformation Technology and Services, 1-10 employees
Pros
AWeber
- Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
- Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
- Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
- Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Owner
Two Creative Design Group, LLCMarketing and Advertising, 1-10 employees
Benchmark Email
- 2,000 contact list space available with no time limit to those who can't upgrade.
- The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
- There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Sales Consultant
Big Source BasketInternet, 1-10 employees
Cons
AWeber
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

Verified User
C-Level Executive in Corporate
Marketing and Advertising Company, 1-10 employeesBenchmark Email
- List maintenance -- navigating multiple lists is a cumbersome activity.
- Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
- Customer support is kind of slow to get back to us.
Ecommerce & Consumer Products Manager
Midwest Tungsten ServiceMining & Metals, 11-50 employees
Pricing Details
AWeber
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Up to 500 subscribers & 3,000 email sends per month
AWeber Editions & Modules
Edition
AWeber Free | $01 |
---|---|
AWeber Pro | $16.152 |
- Up to 500 subscribers & 3,000 email sends per month
- per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.Benchmark Email
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10.5 per month
Benchmark Email Editions & Modules
Edition
Basic | $10.501 |
---|---|
Enterprise | Custom |
- per month
- none
Additional Pricing Details
—Likelihood to Renew
AWeber
AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Virtual Assistant and Online Business Manager
Social Media ImplementationsMarketing and Advertising, 1-10 employees
Benchmark Email
Benchmark Email 8.0
Based on 1 answer
No answer on this topic is available.
Usability
AWeber
AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Benchmark Email
No score
No answers yet
No answers on this topic
Support Rating
AWeber
AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Benchmark Email
No score
No answers yet
No answers on this topic
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Verified User
Director in Marketing
Alternative Medicine Company, 1-10 employeesBenchmark Email
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable

Verified User
Employee in Other
Information Technology and Services Company, 11-50 employeesReturn on Investment
AWeber
- If the campaign is well designed in the first place, ROI is immediate.
- Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
CEO
Creating The Future Today.LifeExecutive Office, 11-50 employees
Benchmark Email
- If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employees