Azure DevOps vs. Google Analytics

Azure DevOps works well when you’ve got larger delivery efforts with multiple teams and a lot of moving parts, and you need one place to plan work, track it properly, and see how everything links together. It’s especially useful when delivery and development are closely tied and you want backlog items, code and releases connected rather than spread across tools. Where it’s less of a fit is for small teams or simple pieces of work, as it can feel like more setup and process than you really need, and non-technical users often struggle with the interface. It also isn’t great if you want instant, easy programme-level views or a very visual planning experience without putting time into configuration.

Incentivized

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

• Utilize Git as a repository to share work between multiple users
• Ability to configure Pipelines to build containers to run virtual deployments and testing scripts.
• Split individual tasks and relate to master documents for quick navigation and ability to see overall picture of project.
• Track status of each task
• Integrate with Git to utilize branches, merging, approvals, history, etc.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• I did mention it has good visibility in terms of linking, but sometimes items do get lost, so if there was a better way to manage that, that would be great.
• The wiki is not the prettiest thing to look at, so it could have refinements there.
• It could improve the search slightly better.

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

I don't think our organization will stray from using VSTS/TFS as we are now looking to upgrade to the 2012 version. Since our business is software development and we want to meet the requirements of CMMI to deliver consistent and high quality software, this SDLC management tool is here to stay. In addition, our company uses a lot of Microsoft products, such as Office 365, Asp.net, etc, and since VSTS/TFS has proved itself invaluable to our own processes and is within the Microsoft family of products, we will continue to use VSTS/TFS for a long, long time.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

It's a great help to get more information about new feature release and stay updated on what the dev team is working on. I like how easy it is to just login and read through the work items. Each work item has basic details: Title, Description, Assigned to, State, Area (what it belongs to), and iteration (when it’s worked on). See image above.They move through different states (New → Discovery → Ready for Prod → etc.).

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

When we've had issues, both Microsoft support and the user community have been very responsive. DevOps has an active developer community and frankly, you can find most of your questions already asked and answered there. Microsoft also does a better job than most software vendors I've worked with creating detailed and frequently updated documentation.

Incentivized

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Was not part of the process.

Incentivized

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Microsoft Planner is used by project managers and IT service managers across our organization for task tracking and running their team meetings. Azure DevOps works better than Planner for software development teams but might possibly be too complex for non-software teams or more business-focused projects. We also use ServiceNow for IT service management and this tool provides better analysis and tracking of IT incidents, as Azure DevOps is more suited to development and project work for dev teams.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• We have saved a ton of time not calculating metrics by hand.
• We no longer spend time writing out cards during planning, it goes straight to the board.
• We no longer track separate documents to track overall department goals. We were able to create customized icons at the department level that lets us track each team's progress against our dept goals.

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized