Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Balsamiq
Score 8.8 out of 10
N/A
Balsamiq is a wireframing tool that allows users to sketch out user interfaces for websites and web and and mobile apps.N/A
Figma
Score 9.1 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
BalsamiqFigma
Editions & Modules
No answers on this topic
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
BalsamiqFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BalsamiqFigma
Considered Both Products
Balsamiq
Chose Balsamiq
I use Balsamic for ideation, discussion, collaboration and proposals. It is super fast and easy to just drag UI components onto the canvas and move things around or delete things as you need. Its alignment tools are basic and good enough to get the job done. I would use Figma
Chose Balsamiq
Balsamiq is lagging a lot as compared to Figma but it's comparable with respect to MockFlow.

Also, Figma is a full stack solution in designing and hence it was an overkill of my role. Balsamiq is easier to use & know in the industry and hence that helped in decision making.
Figma
Chose Figma
Figma does everything that I personally needed to do, and does all of those really well.
If you're a UI / UX designer, there is nothing better out there. If you're a PM, you'll be working on this quite a bit, but this is definitely not the best wireframing tool.
Chose Figma
Yes definitely, it is way easier to use and has way better collaboration compared to Adobe Illustration and Sketch. Figma has better integration with the development team as it can export code and maintain assets as well.

Another big upside of Figma is prototyping, since the …
Chose Figma
Figma provides a much better collaborating experience. For example, Adobe XD does not support simultaneous editing, and this is such a pain when teams are working together.
Chose Figma
Online collaboration, file management, fast service, available on desktop and web, prototyping and creation tools. These are some of the important factors that make Figma very attractive. It's only a matter of time before they take over the top spot.
Chose Figma
Figma had the most powerful features for custom built development. UXPin is still a good out of the box choice for teams that don't want to build or maintain their own library, but Figma is what we needed to build and present a new custom UI for our product.
Top Pros
Top Cons
Best Alternatives
BalsamiqFigma
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Medium-sized Companies
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
BalsamiqFigma
Likelihood to Recommend
8.5
(31 ratings)
9.2
(114 ratings)
Likelihood to Renew
10.0
(2 ratings)
10.0
(4 ratings)
Usability
8.0
(1 ratings)
8.5
(6 ratings)
Support Rating
5.0
(1 ratings)
8.2
(15 ratings)
User Testimonials
BalsamiqFigma
Likelihood to Recommend
Balsamiq
Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
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Figma
A solo developer or small team that wants to integrate development, feature planning and ui design in a single app can find a lot of value in using Figma, since the FigJam whiteboard and UI editor are in the same app. Business plans and software features can be mapped out on FigJam and then implemented in the UI editor, that way there is reduced context switching and teams can operate smoothly without having to toggle between multiple apps.
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Pros
Balsamiq
  • Easy to use
  • Produces good quality mock ups and prototypes
  • Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
  • Has a good selection of standard shapes that mock real world fields / controls
  • Allows not for profit organisations use it for free
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Figma
  • As a visual designer, I spend 90% of my working time in Figma. So, as a design tool, Figma is mature and feature-rich. It covers all the basic needs and provides extras, such as simple prototyping and the ability to use external plugins.
  • Collaboration: It’s very easy to work together on the same file in Figma. You can easily brainstorm together or use Figma as a shared screen.
  • Smartness of components: Figma provides many adaptability options for components that allow building very flexible and scalable layouts.
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Cons
Balsamiq
  • The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
  • There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
  • There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
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Figma
  • Access control - it wasn't apparent to me at first that a project was shared with everyone in the company vs just people i choose to share it with. I think the inverse should be the default.
  • Sometimes it struggles to import old sketch files - no clue how to make this better, but its frustrating
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Likelihood to Renew
Balsamiq
I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
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Figma
It's by far the best tool and I feel delighted using it every day.
Read full review
Usability
Balsamiq
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
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Figma
It's so simple to use! I have no background in UI design but basic designing and I was able to learn this software Figma within 3-5 days. There are tons of tutorials available on Youtube from so many popular YouTubers in the space, you can just go through them and start designing.
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Support Rating
Balsamiq
We haven't had to use the support feature yet
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Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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Alternatives Considered
Balsamiq
Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
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Figma
Much more intuitive, Adobe XD fails to keep up with the newest market changes thus it did not let us stay on top of the technology. The big plus of Figma is that the majority of our clients worked with it, whereas it was not the case with Adobe XD. You can get similar results working with both, but the process will be different in Figmas favour
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Return on Investment
Balsamiq
  • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
  • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
  • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
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Figma
  • Negative -- the Figma mirror app is quite poorly connected with Figma itself, hence when we were conducting user testing, we got some incorrect data.
  • Positive -- time spent for discussion because we have something visual to base on discussion on
  • Negative -- it's difficult to find files and comments, which is a lost of time
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ScreenShots