What users are saying about
1 Rating
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Score 8 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Barilliance

For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
Zach Shelley | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Barilliance
Webtrends Optimize
8.3
a/b experiment testing
Barilliance
Webtrends Optimize
9.1
Split URL testing
Barilliance
Webtrends Optimize
8.2
Multivariate testing
Barilliance
Webtrends Optimize
8.2
Multi-page/funnel testing
Barilliance
Webtrends Optimize
8.2
Cross-browser testing
Barilliance
Webtrends Optimize
8.2
Mobile app testing
Barilliance
Webtrends Optimize
8.2
Test significance
Barilliance
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Barilliance
Webtrends Optimize
8.2
Advanced code editor
Barilliance
Webtrends Optimize
8.2
Page surveys
Barilliance
Webtrends Optimize
8.2
Visitor recordings
Barilliance
Webtrends Optimize
8.2
Preview mode
Barilliance
Webtrends Optimize
8.2
Test duration calculator
Barilliance
Webtrends Optimize
8.2
Experiment scheduler
Barilliance
Webtrends Optimize
8.2
Experiment workflow and approval
Barilliance
Webtrends Optimize
8.2
Dynamic experiment activation
Barilliance
Webtrends Optimize
8.2
Client-side tests
Barilliance
Webtrends Optimize
9.1
Server-side tests
Barilliance
Webtrends Optimize
8.2
Mutually exclusive tests
Barilliance
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Barilliance
Webtrends Optimize
8.2
Standard visitor segmentation
Barilliance
Webtrends Optimize
9.1
Behavioral visitor segmentation
Barilliance
Webtrends Optimize
8.2
Traffic allocation control
Barilliance
Webtrends Optimize
7.3
Website personalization
Barilliance
Webtrends Optimize
8.2

Results and Analysis

Barilliance
Webtrends Optimize
8.1
Click analytics
Barilliance
Webtrends Optimize
9.1
Scroll maps
Barilliance
Webtrends Optimize
7.3
Form fill analysis
Barilliance
Webtrends Optimize
7.3
Conversion tracking
Barilliance
Webtrends Optimize
8.2
Goal tracking
Barilliance
Webtrends Optimize
8.2
Test reporting
Barilliance
Webtrends Optimize
8.2
Results segmentation
Barilliance
Webtrends Optimize
8.2
CSV export
Barilliance
Webtrends Optimize
8.2
Experiments results dashboard
Barilliance
Webtrends Optimize
8.2

Pros

Barilliance

  • Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
  • Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
  • While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
Zach Shelley | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Barilliance

  • Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
  • Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
  • The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
Zach Shelley | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Barilliance

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Barilliance

Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
Zach Shelley | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Barilliance

  • Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
Zach Shelley | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Barilliance

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Barilliance
8.0
Webtrends Optimize
7.3

Likelihood to Renew

Barilliance
Webtrends Optimize
5.3

Usability

Barilliance
Webtrends Optimize
7.0

Reliability and Availability

Barilliance
Webtrends Optimize
10.0

Performance

Barilliance
Webtrends Optimize
10.0

Support Rating

Barilliance
Webtrends Optimize
9.1

Online Training

Barilliance
Webtrends Optimize
6.0

Implementation Rating

Barilliance
Webtrends Optimize
7.0

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