What users are saying about
1 Rating
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Score 8 out of 100
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Testing and Experimentation

    Barilliance

    Feature Set Not Supported
    N/A
    8.3

    Webtrends Optimize

    83%
    Webtrends Optimize ranks higher in 19/19 features

    a/b experiment testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Multi-page/funnel testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Mobile app testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Page surveys

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiment scheduler

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiment workflow and approval

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Dynamic experiment activation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Client-side tests

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Server-side tests

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Mutually exclusive tests

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Audience Segmentation & Targeting

    Barilliance

    Feature Set Not Supported
    N/A
    8.2

    Webtrends Optimize

    82%
    Webtrends Optimize ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Results and Analysis

    Barilliance

    Feature Set Not Supported
    N/A
    8.1

    Webtrends Optimize

    81%
    Webtrends Optimize ranks higher in 9/9 features

    Click analytics

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Form fill analysis

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    CSV export

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Barilliance is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.0

    Barilliance

    80%
    1 Rating
    7.4

    Webtrends Optimize

    74%
    17 Ratings

    Likelihood to Renew

    Barilliance

    N/A
    0 Ratings
    5.3

    Webtrends Optimize

    53%
    5 Ratings

    Usability

    Barilliance

    N/A
    0 Ratings
    7.0

    Webtrends Optimize

    70%
    2 Ratings

    Availability

    Barilliance

    N/A
    0 Ratings
    10.0

    Webtrends Optimize

    100%
    2 Ratings

    Performance

    Barilliance

    N/A
    0 Ratings
    10.0

    Webtrends Optimize

    100%
    2 Ratings

    Support Rating

    Barilliance

    N/A
    0 Ratings
    9.1

    Webtrends Optimize

    91%
    4 Ratings

    Online Training

    Barilliance

    N/A
    0 Ratings
    6.0

    Webtrends Optimize

    60%
    1 Rating

    Implementation Rating

    Barilliance

    N/A
    0 Ratings
    7.0

    Webtrends Optimize

    70%
    2 Ratings

    Likelihood to Recommend

    Barilliance

    For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
    Zach Shelley | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
    Anonymous | TrustRadius Reviewer

    Pros

    Barilliance

    • Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
    • Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
    • While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
    Zach Shelley | TrustRadius Reviewer

    Webtrends Optimize

    • Intuitive test set-up makes for a low learning curve.
    • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
    • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
    Michael O'Connor | TrustRadius Reviewer

    Cons

    Barilliance

    • Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
    • Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
    • The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
    Zach Shelley | TrustRadius Reviewer

    Webtrends Optimize

    • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
    • There's a bit of a steep learning curve, you can't just dive into the program.
    • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Barilliance

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    Webtrends Optimize

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 5.3
    Based on 5 answers
    Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
    David Reynolds-Gooch | TrustRadius Reviewer

    Usability

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 7.0
    Based on 2 answers
    Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
    Michael O'Connor | TrustRadius Reviewer

    Reliability and Availability

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 10.0
    Based on 2 answers
    zero complaints. I'm not aware of it ever failing.
    Anonymous | TrustRadius Reviewer

    Performance

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 10.0
    Based on 2 answers
    Zero complaints. It seemed to do its job quickly and accurately.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 9.1
    Based on 4 answers
    The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
    Freddie Wilkinson | TrustRadius Reviewer

    Online Training

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 6.0
    Based on 1 answer
    Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Barilliance

    No score
    No answers yet
    No answers on this topic

    Webtrends Optimize

    Webtrends Optimize 7.0
    Based on 2 answers
    Implementation was pretty straightforward
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Barilliance

    Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
    Zach Shelley | TrustRadius Reviewer

    Webtrends Optimize

    Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
    Magdalena Petrova | TrustRadius Reviewer

    Return on Investment

    Barilliance

    • Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
    Zach Shelley | TrustRadius Reviewer

    Webtrends Optimize

    • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
    Chris Sharman | TrustRadius Reviewer

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