Barilliance vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Barilliance
Score 8.0 out of 10
N/A
Barilliance is an eCommerce personalization suite built around capabilities such as personalized retargeting emails, personalized product recommendations, and website personalization.N/A
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
BarillianceWebtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BarillianceWebtrends Optimize
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Features
BarillianceWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Barilliance
-
Ratings
Webtrends Optimize
8.3
1 Ratings
1% below category average
a/b experiment testing00 Ratings9.11 Ratings
Split URL testing00 Ratings8.21 Ratings
Multivariate testing00 Ratings8.21 Ratings
Multi-page/funnel testing00 Ratings8.21 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Test significance00 Ratings8.21 Ratings
Visual / WYSIWYG editor00 Ratings8.21 Ratings
Advanced code editor00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Visitor recordings00 Ratings8.21 Ratings
Preview mode00 Ratings8.21 Ratings
Test duration calculator00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Barilliance
-
Ratings
Webtrends Optimize
8.2
1 Ratings
6% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings8.21 Ratings
Traffic allocation control00 Ratings7.31 Ratings
Website personalization00 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Barilliance
-
Ratings
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics00 Ratings9.11 Ratings
Scroll maps00 Ratings7.31 Ratings
Form fill analysis00 Ratings7.31 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings8.21 Ratings
Results segmentation00 Ratings8.21 Ratings
CSV export00 Ratings8.21 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
BarillianceWebtrends Optimize
Small Businesses
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BarillianceWebtrends Optimize
Likelihood to Recommend
8.0
(1 ratings)
7.4
(17 ratings)
Likelihood to Renew
-
(0 ratings)
5.3
(5 ratings)
Usability
-
(0 ratings)
7.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
BarillianceWebtrends Optimize
Likelihood to Recommend
Barilliance Ltd.
For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Barilliance Ltd.
  • Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
  • Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
  • While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Barilliance Ltd.
  • Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
  • Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
  • The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
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Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Barilliance Ltd.
No answers on this topic
Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Barilliance Ltd.
Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
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Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Return on Investment
Barilliance Ltd.
  • Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings