What users are saying about
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 1 reviews and ratings
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 27 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Barilliance
Feature Set Not Supported
N/A

8.3
Webtrends Optimize
83%
Webtrends Optimize ranks higher in 19/19 features
Webtrends Optimize ranks higher in 19/19 features
a/b experiment testing

N/A
0 Ratings

9.1
91%
1 Rating
Split URL testing

N/A
0 Ratings

8.2
82%
1 Rating
Multivariate testing

N/A
0 Ratings

8.2
82%
1 Rating
Multi-page/funnel testing

N/A
0 Ratings

8.2
82%
1 Rating
Cross-browser testing

N/A
0 Ratings

8.2
82%
1 Rating
Mobile app testing

N/A
0 Ratings

8.2
82%
1 Rating
Test significance

N/A
0 Ratings

8.2
82%
1 Rating
Visual / WYSIWYG editor

N/A
0 Ratings

8.2
82%
1 Rating
Advanced code editor

N/A
0 Ratings

8.2
82%
1 Rating
Page surveys

N/A
0 Ratings

8.2
82%
1 Rating
Visitor recordings

N/A
0 Ratings

8.2
82%
1 Rating
Preview mode

N/A
0 Ratings

8.2
82%
1 Rating
Test duration calculator

N/A
0 Ratings

8.2
82%
1 Rating
Experiment scheduler

N/A
0 Ratings

8.2
82%
1 Rating
Experiment workflow and approval

N/A
0 Ratings

8.2
82%
1 Rating
Dynamic experiment activation

N/A
0 Ratings

8.2
82%
1 Rating
Client-side tests

N/A
0 Ratings

9.1
91%
1 Rating
Server-side tests

N/A
0 Ratings

8.2
82%
1 Rating
Mutually exclusive tests

N/A
0 Ratings

8.2
82%
1 Rating
Audience Segmentation & Targeting

Barilliance
Feature Set Not Supported
N/A

8.2
Webtrends Optimize
82%
Webtrends Optimize ranks higher in 4/4 features
Webtrends Optimize ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation

N/A
0 Ratings

8.2
82%
1 Rating
Traffic allocation control

N/A
0 Ratings

7.3
73%
1 Rating
Website personalization

N/A
0 Ratings

8.2
82%
1 Rating
Results and Analysis

Barilliance
Feature Set Not Supported
N/A

8.1
Webtrends Optimize
81%
Webtrends Optimize ranks higher in 9/9 features
Webtrends Optimize ranks higher in 9/9 features
Click analytics

N/A
0 Ratings

9.1
91%
1 Rating
Scroll maps

N/A
0 Ratings

7.3
73%
1 Rating
Form fill analysis

N/A
0 Ratings

7.3
73%
1 Rating
Conversion tracking

N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking

N/A
0 Ratings

8.2
82%
1 Rating
Test reporting

N/A
0 Ratings

8.2
82%
1 Rating
Results segmentation

N/A
0 Ratings

8.2
82%
1 Rating
CSV export

N/A
0 Ratings

8.2
82%
1 Rating
Experiments results dashboard

N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Barilliance is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.0
Barilliance
80%
1 Rating

7.4
Webtrends Optimize
74%
17 Ratings
Likelihood to Renew

Barilliance
N/A
0 Ratings

5.3
Webtrends Optimize
53%
5 Ratings
Usability

Barilliance
N/A
0 Ratings

7.0
Webtrends Optimize
70%
2 Ratings
Availability

Barilliance
N/A
0 Ratings

10.0
Webtrends Optimize
100%
2 Ratings
Performance

Barilliance
N/A
0 Ratings

10.0
Webtrends Optimize
100%
2 Ratings
Support Rating

Barilliance
N/A
0 Ratings

9.1
Webtrends Optimize
91%
4 Ratings
Online Training

Barilliance
N/A
0 Ratings

6.0
Webtrends Optimize
60%
1 Rating
Implementation Rating

Barilliance
N/A
0 Ratings

7.0
Webtrends Optimize
70%
2 Ratings
Likelihood to Recommend
Barilliance
For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
Manager of 360° Experience
WaterFilters.NETConsumer Goods, 51-200 employees
Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Verified User
Employee in Marketing
Retail Company, 201-500 employeesPros
Barilliance
- Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
- Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
- While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
Manager of 360° Experience
WaterFilters.NETConsumer Goods, 51-200 employees
Webtrends Optimize
- Intuitive test set-up makes for a low learning curve.
- Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
- Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Senior Analytics Consultant & Optimization Lead
PointmarcInformation Technology and Services, 51-200 employees
Cons
Barilliance
- Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
- Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
- The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
Manager of 360° Experience
WaterFilters.NETConsumer Goods, 51-200 employees
Webtrends Optimize
- The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
- There's a bit of a steep learning curve, you can't just dive into the program.
- It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Verified User
Employee in Marketing
Design Company, 11-50 employeesPricing Details
Barilliance
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Webtrends Optimize
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Group Manager, Interactive Marketing
BazaarvoiceElectrical/Electronic Manufacturing, 10,001+ employees
Usability
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Senior Analytics Consultant & Optimization Lead
PointmarcInformation Technology and Services, 51-200 employees
Reliability and Availability
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 10.0
Based on 2 answers
zero complaints. I'm not aware of it ever failing.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesPerformance
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 10.0
Based on 2 answers
Zero complaints. It seemed to do its job quickly and accurately.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesSupport Rating
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 9.1
Based on 4 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Sales and Marketing Handler
NC InsuranceInsurance, 11-50 employees
Online Training
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Verified User
Director in Marketing
Banking Company, 501-1000 employeesImplementation Rating
Barilliance
No score
No answers yet
No answers on this topic
Webtrends Optimize
Webtrends Optimize 7.0
Based on 2 answers
Implementation was pretty straightforward

Verified User
Director in Marketing
Banking Company, 501-1000 employeesAlternatives Considered
Barilliance
Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
Manager of 360° Experience
WaterFilters.NETConsumer Goods, 51-200 employees
Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
E-Marketing Analyst
Epson Europe B.V.Computer Hardware, 1001-5000 employees
Return on Investment
Barilliance
- Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
Manager of 360° Experience
WaterFilters.NETConsumer Goods, 51-200 employees
Webtrends Optimize
- So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Products.office.com UK Site Manager
MicrosoftComputer Software, 10,001+ employees