What users are saying about
25 Ratings
19 Ratings
25 Ratings
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Score 7.3 out of 100
19 Ratings
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Score 8.9 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

9.5

Benchmark Email

95%
8.2

ReachMail

82%
Benchmark Email ranks higher in 7/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
8.0
80%
8 Ratings

Dynamic content

10.0
100%
6 Ratings
8.5
85%
6 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
8.5
85%
6 Ratings

Landing pages

10.0
100%
4 Ratings
8.0
80%
4 Ratings

A/B testing

10.0
100%
6 Ratings
8.5
85%
6 Ratings

Mobile optimization

10.0
100%
7 Ratings
7.5
75%
6 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
8.0
80%
14 Ratings

List management

10.0
100%
7 Ratings
8.5
85%
9 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
8.5
85%
3 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
8.2

ReachMail

82%
ReachMail ranks higher in 2/3 features

Dashboards

7.6
76%
6 Ratings
8.5
85%
9 Ratings

Standard reports

10.0
100%
7 Ratings
8.0
80%
10 Ratings

Custom reports

7.2
72%
3 Ratings
8.0
80%
6 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%
8.3

ReachMail

83%
ReachMail ranks higher in 6/8 features

Inbox Display

10.0
100%
1 Rating
9.0
90%
2 Ratings

Email Previews

10.0
100%
1 Rating
9.0
90%
2 Ratings

URL Validation

N/A
0 Ratings
7.5
75%
2 Ratings

Link Tracking

N/A
0 Ratings
9.0
90%
2 Ratings

Image Validation

N/A
0 Ratings
7.0
70%
2 Ratings

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
2 Ratings

Spelling and Grammar Check

N/A
0 Ratings
8.0
80%
2 Ratings

Spam Testing

N/A
0 Ratings
8.0
80%
2 Ratings

Attribute Ratings

  • ReachMail is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
8.5

ReachMail

85%
11 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating

ReachMail

N/A
0 Ratings

Usability

Benchmark Email

N/A
0 Ratings
8.0

ReachMail

80%
1 Rating

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review

ReachMail, Inc

The digital journey for new customers once the
signup action is completed can be more fascinating once businesses listen to the user's pain points and address those concerns in the
right way. ReachMail offered a survey campaign service to make this target feasible and more fascinating,
which helped to roll out multiple features and vice-versa.
Read full review

Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Read full review

ReachMail, Inc

  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
Read full review

Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review

ReachMail, Inc

  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
Read full review

Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

ReachMail

Starting Price

$9 per month

Editions & Modules

ReachMail editions and modules pricing
EditionModules
Basic$9.001
Prro$29.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Usability

BenchmarkONE

No answers on this topic

ReachMail, Inc

Graphic and doc storage capabilities, formatting capabilities
Read full review

Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review

ReachMail, Inc

Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.
Read full review

Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Read full review

ReachMail, Inc

  • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
Read full review

Screenshots

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