Benchmark Email vs. ReachMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Benchmark Email
Score 6.4 out of 10
N/A
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$0
per month
ReachMail
Score 10.0 out of 10
N/A
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
$9
per month
Pricing
Benchmark EmailReachMail
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
Basic
$9.00
per month
Prro
$29.00
per month
Offerings
Pricing Offerings
Benchmark EmailReachMail
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Benchmark EmailReachMail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
7 Ratings
15% above category average
ReachMail
9.7
8 Ratings
17% above category average
WYSIWYG email editor7.86 Ratings9.07 Ratings
Dynamic content10.06 Ratings10.05 Ratings
Ability to test dynamic content9.34 Ratings10.05 Ratings
Landing pages10.04 Ratings9.03 Ratings
A/B testing10.06 Ratings10.05 Ratings
Mobile optimization10.07 Ratings9.05 Ratings
Email deliverability reporting10.06 Ratings10.07 Ratings
List management10.07 Ratings10.08 Ratings
Triggered drip sequences8.24 Ratings10.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
7 Ratings
6% above category average
ReachMail
9.7
9 Ratings
21% above category average
Dashboards7.66 Ratings10.08 Ratings
Standard reports10.07 Ratings9.09 Ratings
Custom reports7.23 Ratings10.05 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
1 Ratings
16% above category average
ReachMail
9.8
1 Ratings
14% above category average
Inbox Display10.01 Ratings10.01 Ratings
Email Previews10.01 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings9.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings9.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Best Alternatives
Benchmark EmailReachMail
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Benchmark EmailReachMail
Likelihood to Recommend
7.0
(7 ratings)
10.0
(10 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Benchmark EmailReachMail
Likelihood to Recommend
BenchmarkONE
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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ReachMail, Inc
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
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Pros
BenchmarkONE
  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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ReachMail, Inc
  • The interface is very easy to use.
  • The report offers a wide variety of metrics, including mobile opens and percentages.
  • The organization and easy implementation of Suppression Lists is very helpful.
  • Fast, robust asset library.
Read full review
Cons
BenchmarkONE
  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
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ReachMail, Inc
  • I like the tutorials they have helped figure most of my issues out
  • The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
  • Not to many bad things to say really, even customer service is fast, maybe it could be faster?
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Usability
BenchmarkONE
No answers on this topic
ReachMail, Inc
Graphic and doc storage capabilities, formatting capabilities
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Alternatives Considered
BenchmarkONE
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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ReachMail, Inc
In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into other options now that I've tried Reachmail and see that is a terrible option for sales teams.
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Return on Investment
BenchmarkONE
  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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ReachMail, Inc
  • Using ReachMail saves me a lot of time, and time is money.
  • When I have a question, I can usually reach their customer service immediately, instead of having to postpone a mailing campaign.
Read full review
ScreenShots

Benchmark Email Screenshots

Screenshot of