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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Capsule CRM

    Score8.8 out of 10
    N/ACapsule is a CRM solution for businesses of up to 1,000 employees. The vendor boasts over 10,000 businesses globally as customers, who choose it as the platform to deliver success across their sales and customer facing teams. Capsule is presented as easy to use and quick to adopt. It also integrates with a growing range of popular apps, including Google G Suite, QuickBooks, MailChimp and Zapier. A free trial is available, and paid plans are available from $18 per user, per month.

    $18

    per month per user

    Pricing
    BenchmarkONECapsule CRM
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Professional
    $18
    per month per user
    Teams
    $36
    per month per user
    Enterprise
    $54
    per month per user
    Offerings
    Pricing Offerings
    BenchmarkONECapsule CRM
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BenchmarkONECapsule CRM
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Zestia
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    BenchmarkONECapsule CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    5% above category average
    Capsule CRM
    -
    Ratings
    WYSIWYG email editor5.332 Ratings00 Ratings
    Dynamic content10.027 Ratings00 Ratings
    Landing pages10.020 Ratings00 Ratings
    A/B testing10.016 Ratings00 Ratings
    Mobile optimization10.019 Ratings00 Ratings
    Email deliverability reporting10.034 Ratings00 Ratings
    List management10.036 Ratings00 Ratings
    Triggered drip sequences4.514 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    Capsule CRM
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    Capsule CRM
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    Capsule CRM
    -
    Ratings
    Dashboards3.633 Ratings00 Ratings
    Standard reports10.026 Ratings00 Ratings
    Custom reports7.217 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    Capsule CRM
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.1
    16 Ratings
    10% below category average
    Customer data management / contact management00 Ratings8.016 Ratings
    Workflow management00 Ratings7.014 Ratings
    Territory management00 Ratings6.09 Ratings
    Opportunity management00 Ratings8.016 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.015 Ratings
    Contract management00 Ratings8.013 Ratings
    Quote & order management00 Ratings6.012 Ratings
    Interaction tracking00 Ratings7.014 Ratings
    Channel / partner relationship management00 Ratings6.012 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    8.4
    10 Ratings
    9% above category average
    Case management00 Ratings8.68 Ratings
    Call center management00 Ratings8.17 Ratings
    Help desk management00 Ratings8.58 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    8.5
    12 Ratings
    9% above category average
    Lead management00 Ratings8.011 Ratings
    Email marketing00 Ratings9.010 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.7
    15 Ratings
    0% above category average
    Task management00 Ratings9.013 Ratings
    Billing and invoicing management00 Ratings7.011 Ratings
    Reporting00 Ratings7.013 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.0
    15 Ratings
    9% below category average
    Forecasting00 Ratings7.013 Ratings
    Pipeline visualization00 Ratings8.015 Ratings
    Customizable reports00 Ratings6.012 Ratings
    Customization
    Comparison of Customization features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.4
    14 Ratings
    3% below category average
    Custom fields00 Ratings7.014 Ratings
    Custom objects00 Ratings6.012 Ratings
    Scripting environment00 Ratings8.68 Ratings
    API for custom integration00 Ratings8.010 Ratings
    Security
    Comparison of Security features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    9.0
    12 Ratings
    7% above category average
    Single sign-on capability00 Ratings9.011 Ratings
    Role-based user permissions00 Ratings9.012 Ratings
    Social CRM
    Comparison of Social CRM features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.0
    13 Ratings
    7% below category average
    Social data00 Ratings7.013 Ratings
    Social engagement00 Ratings7.012 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    7.5
    12 Ratings
    0% below category average
    Marketing automation00 Ratings8.012 Ratings
    Compensation management00 Ratings7.010 Ratings
    Platform
    Comparison of Platform features of BenchmarkONE and Capsule CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Capsule CRM
    8.0
    13 Ratings
    5% above category average
    Mobile access00 Ratings8.013 Ratings
    Best Alternatives
    BenchmarkONECapsule CRM
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONECapsule CRM
    Likelihood to Recommend
    7.0
    (39 ratings)
    8.0
    (16 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    8.6
    (4 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    8.6
    (4 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONECapsule CRM
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Zestia
    It is difficult to beat the simplicity of use and design of Capsule CRM. Add to the fact that they offer the best free plan which is great to sign up our clients with so that they can see how valuable having a CRM is. Getting newbies to use CRM with ease helps us with our CRM projects and to sign up more clients seamlessly. Hence, it is perfect place to start with for a small business. Based on feedback from clients, who already have some premium apps to manage their sales and work orders, it can get tricky to integrate them with Capsule CRM and hence it's not that favourable in the complex IT solution use case for specific clients. Support is through messages only and it can get a bit frustating if one is in a hurry to get the setup done. It's preferred to take your time and raise support tickets as and when necessary.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Zestia
    • Capsule is very easy to use. You can just jump in and learn as you go. There are advantages to really learning the ins and outs, but for those who aren't sold on a CRM to begin with it's good for just getting them started. It is what you make of it--you can use the most basic features or really dive in to the many functionalities.
    • The UI is clean and intuitive. We don't get easily overwhelmed while using it.
    • Capsule has a very robust contact management system. It allows for the generation of very specific lists within existing contacts, which is good if the user has to keep track of thousands of individuals and companies. There is a tagging feature that is great for further organizing contacts.
    • I like that there is a simple workflow option. I encourage the sales guys to make use of this "Tracks" feature, and they often do (but if they don't, it's not the end of the world, which is nice). It provides custom sets of tasks that are created as soon as you start an opportunity or a case.
    • Capsule has a LOT of integrations, which is great if you're looking to expand what you do with your CRM. We got Capsule just to keep track of the sales pipeline, but now that everyone's on board with the concept of a CRM (they weren't sold at first!) we can look into implementing more robust programs that can "talk to" Capsule.
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    Zestia
    • Its integration with Mail chimp is not smooth. Also, it does not allow to list contacts alphabetically which is a great downside of this tool. It does not contain some essential marketing features.
    • It needs to improve the user interface and make it more productive especially on the calendar view.
    • The contact sorting is quite disappointing. It would be nice if it allows users to set screen filters.
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Zestia
    No answers on this topic
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Zestia
    As a well-rounded business tool, Capsule CRM is an excellent choice. It fulfills our requirements and aids in the operation of our business. One of the most effective tools for managing our business solutions and supply chains is adding this tool to our system to see the fantastic results of effective management. Capsule CRM could try and see what they're offering to get the best results.
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Zestia
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Zestia
    Capsule CRM is the best application in allocating the problems and reasons for any project drawback. Your solution will be there within seconds. It controls business empowerment with its authentic approach and we can use this application without any problem. Our employees are on a single platform and we can decide and implement things at once. There is no need to wait for any meeting, as everything is just a click away. Our promotions are technical and easy to understand for clients and they can communicate well to deliver their ideas.
    Incentivized
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Zestia
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    Zestia
    We chose Capsule CRM over Zoho CRM due to the various modules that it would take for Zoho CRM to work for our firm. Additional Zoho modules would have been needed (Zoho CRM and Projects) to make it work for us which in turn requires additional management. With Capsule CRM, there was only one app that needed to be integrated within our app ecosystem
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    Zestia
    • It's enabled us to have a cloud-based live database, rather than living off spreadsheets or an antiquated Access database
    • It's hard to really quantify ROI on a small startup, but it's been very helpful to have a small scale but powerful CRM as we grow the company.
    • Since we don't use it entirely as it's intended, the terminology and shortcuts are a bit confusing.
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    Capsule CRM Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot