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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    Pricing
    BenchmarkONEHighLevel
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    Offerings
    Pricing Offerings
    BenchmarkONEHighLevel
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BenchmarkONEHighLevel
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    HighLevel
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    BenchmarkONEHighLevel
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    5% above category average
    HighLevel
    9.4
    6 Ratings
    24% above category average
    WYSIWYG email editor5.332 Ratings9.06 Ratings
    Dynamic content10.027 Ratings9.56 Ratings
    Landing pages10.020 Ratings8.96 Ratings
    A/B testing10.016 Ratings9.56 Ratings
    Mobile optimization10.019 Ratings9.56 Ratings
    Email deliverability reporting10.034 Ratings9.56 Ratings
    List management10.036 Ratings9.56 Ratings
    Triggered drip sequences4.514 Ratings9.86 Ratings
    Ability to test dynamic content00 Ratings9.26 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    HighLevel
    9.7
    6 Ratings
    37% above category average
    Lead nurturing automation3.229 Ratings9.86 Ratings
    Lead scoring and grading4.329 Ratings9.86 Ratings
    Data quality management4.327 Ratings9.56 Ratings
    Automated sales alerts and tasks4.327 Ratings9.76 Ratings
    Lead segmentation and distribution00 Ratings9.84 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    HighLevel
    9.8
    6 Ratings
    27% above category average
    Calendaring7.99 Ratings9.86 Ratings
    Event/webinar marketing00 Ratings9.76 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Dashboards3.633 Ratings9.86 Ratings
    Standard reports10.026 Ratings9.86 Ratings
    Custom reports7.217 Ratings8.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    HighLevel
    5.4
    6 Ratings
    1% above category average
    API2.015 Ratings9.56 Ratings
    Role-based workflow & approvals8.013 Ratings9.56 Ratings
    Customizability2.621 Ratings8.86 Ratings
    Integration with Salesforce.com00 Ratings1.64 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.64 Ratings
    Integration with SugarCRM00 Ratings1.64 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and HighLevel
    Feature
    BenchmarkONE
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Social sharing and campaigns00 Ratings9.76 Ratings
    Social profile integration00 Ratings9.16 Ratings
    Best Alternatives
    BenchmarkONEHighLevel
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Thryv
    Score8.7 out of 10
    Medium-sized Companies
    No answers on this topic
    LocaliQ
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONEHighLevel
    Likelihood to Recommend
    7.0
    (39 ratings)
    9.9
    (6 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    9.3
    (4 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONEHighLevel
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    HighLevel
    No answers on this topic
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    HighLevel
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    HighLevel
    No answers on this topic
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    HighLevel
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.