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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Wishpond Propel IQ

    Score1.2 out of 10
    N/AWishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…

    $69

    per month

    Pricing
    BenchmarkONEWishpond Propel IQ
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Basic
    $69
    per month
    Pro
    $119
    per month
    Growth
    $199
    per month
    Offerings
    Pricing Offerings
    BenchmarkONEWishpond Propel IQ
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsYearly plans are 36% off.
    More Pricing Information
    Community Pulse
    BenchmarkONEWishpond Propel IQ
    Considered Both Products
    BenchmarkONE
    No answer on this topic
    Wishpond
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    No answers on this topic
    33%
    Delivers good value for the price
    2 Answers
    Happy with the feature set
    No answers on this topic
    33%
    Happy with the feature set
    2 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    20%
    Lived up to sales and marketing promises
    1 Answers
    Implementation went as expected
    No answers on this topic
    33%
    Implementation went as expected
    2 Answers
    Features
    BenchmarkONEWishpond Propel IQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    5% above category average
    Wishpond Propel IQ
    1.4
    10 Ratings
    136% below category average
    WYSIWYG email editor5.332 Ratings1.07 Ratings
    Dynamic content10.027 Ratings1.09 Ratings
    Landing pages10.020 Ratings1.18 Ratings
    A/B testing10.016 Ratings1.010 Ratings
    Mobile optimization10.019 Ratings1.09 Ratings
    Email deliverability reporting10.034 Ratings2.78 Ratings
    List management10.036 Ratings2.610 Ratings
    Triggered drip sequences4.514 Ratings1.09 Ratings
    Ability to test dynamic content00 Ratings1.09 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    Wishpond Propel IQ
    1.0
    10 Ratings
    148% below category average
    Lead nurturing automation3.229 Ratings1.09 Ratings
    Lead scoring and grading4.329 Ratings1.010 Ratings
    Data quality management4.327 Ratings1.08 Ratings
    Automated sales alerts and tasks4.327 Ratings1.07 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    Wishpond Propel IQ
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    Wishpond Propel IQ
    2.6
    9 Ratings
    91% below category average
    Dashboards3.633 Ratings00 Ratings
    Standard reports10.026 Ratings2.69 Ratings
    Custom reports7.217 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    Wishpond Propel IQ
    1.1
    9 Ratings
    131% below category average
    API2.015 Ratings1.17 Ratings
    Role-based workflow & approvals8.013 Ratings1.16 Ratings
    Customizability2.621 Ratings1.08 Ratings
    Integration with Salesforce.com00 Ratings1.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and Wishpond Propel IQ
    Feature
    BenchmarkONE
    -
    Ratings
    Wishpond Propel IQ
    1.2
    9 Ratings
    141% below category average
    Social sharing and campaigns00 Ratings1.29 Ratings
    Best Alternatives
    BenchmarkONEWishpond Propel IQ
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    LocaliQ
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONEWishpond Propel IQ
    Likelihood to Recommend
    7.0
    (39 ratings)
    1.0
    (10 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BenchmarkONEWishpond Propel IQ
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Wishpond
    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Wishpond
    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    Wishpond
    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Wishpond
    No answers on this topic
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Wishpond
    No answers on this topic
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Wishpond
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Wishpond
    There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Wishpond
    No answers on this topic
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    Wishpond
    We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    Wishpond
    • Negative google ROI.
    • A few conversions in September on paid social then none - negative ROI.
    • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
    • Emails don’t perform as well as my own for open rates or clicks.
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    Wishpond Propel IQ Screenshots

    Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.