What users are saying about
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Top Rated
636 Ratings

BigCommerce

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Top Rated
636 Ratings
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Score 8.3 out of 100
49 Ratings
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Score 6.3 out of 100

Feature Set Ratings

  • BigCommerce ranks higher in 5 feature sets: Online Storefront, Online Shopping Cart, Online Payment System, eCommerce Marketing, eCommerce Business Management

Online Storefront

7.8

BigCommerce

78%
7.2

Optimizely B2C Commerce Cloud

72%
BigCommerce ranks higher in 8/9 features

Product catalog & listings

8.2
82%
400 Ratings
7.0
70%
25 Ratings

Product management

8.5
85%
397 Ratings
5.7
57%
25 Ratings

Bulk product upload

7.8
78%
300 Ratings
7.5
75%
21 Ratings

Branding

8.1
81%
349 Ratings
7.0
70%
23 Ratings

Mobile storefront

7.6
76%
388 Ratings
7.1
71%
20 Ratings

Product variations

7.9
79%
375 Ratings
7.1
71%
21 Ratings

Website integration

7.7
77%
330 Ratings
7.6
76%
24 Ratings

Visual customization

7.4
74%
391 Ratings
7.4
74%
23 Ratings

CMS

7.0
70%
287 Ratings
8.4
84%
25 Ratings

Online Shopping Cart

7.9

BigCommerce

79%
7.2

Optimizely B2C Commerce Cloud

72%
BigCommerce ranks higher in 2/2 features

Abandoned cart recovery

7.9
79%
349 Ratings
7.0
70%
15 Ratings

Checkout user experience

7.9
79%
385 Ratings
7.3
73%
19 Ratings

Online Payment System

8.3

BigCommerce

83%
8.0

Optimizely B2C Commerce Cloud

80%
BigCommerce ranks higher in 1/1 features

eCommerce security

8.3
83%
386 Ratings
8.0
80%
17 Ratings

eCommerce Marketing

7.4

BigCommerce

74%
6.6

Optimizely B2C Commerce Cloud

66%
BigCommerce ranks higher in 3/3 features

Promotions & discounts

7.7
77%
368 Ratings
6.5
65%
21 Ratings

Personalized recommendations

6.9
69%
305 Ratings
6.8
68%
21 Ratings

SEO

7.5
75%
363 Ratings
6.6
66%
21 Ratings

eCommerce Business Management

7.6

BigCommerce

76%
7.4

Optimizely B2C Commerce Cloud

74%
BigCommerce ranks higher in 4/5 features

Multi-site management

7.9
79%
176 Ratings
7.3
73%
20 Ratings

Order processing

8.0
80%
376 Ratings
7.9
79%
19 Ratings

Inventory management

7.8
78%
333 Ratings
7.8
78%
15 Ratings

Shipping

7.3
73%
336 Ratings
7.5
75%
16 Ratings

Custom functionality

7.0
70%
333 Ratings
6.6
66%
23 Ratings

Attribute Ratings

  • BigCommerce is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating

Likelihood to Recommend

8.1

BigCommerce

81%
423 Ratings
7.5

Optimizely B2C Commerce Cloud

75%
26 Ratings

Likelihood to Renew

9.9

BigCommerce

99%
50 Ratings
4.6

Optimizely B2C Commerce Cloud

46%
2 Ratings

Usability

6.9

BigCommerce

69%
24 Ratings
6.8

Optimizely B2C Commerce Cloud

68%
7 Ratings

Availability

9.1

BigCommerce

91%
6 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Performance

9.1

BigCommerce

91%
6 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Support Rating

9.0

BigCommerce

90%
47 Ratings
8.2

Optimizely B2C Commerce Cloud

82%
2 Ratings

Online Training

9.1

BigCommerce

91%
2 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Implementation Rating

8.5

BigCommerce

85%
24 Ratings
2.7

Optimizely B2C Commerce Cloud

27%
2 Ratings

Configurability

6.9

BigCommerce

69%
2 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Ease of integration

9.1

BigCommerce

91%
3 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Product Scalability

7.3

BigCommerce

73%
329 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Vendor post-sale

9.1

BigCommerce

91%
2 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Vendor pre-sale

9.1

BigCommerce

91%
2 Ratings

Optimizely B2C Commerce Cloud

N/A
0 Ratings

Likelihood to Recommend

BigCommerce

When I first started using the BigCommerce platform, it was so user-friendly! Again, it was very easy to use and figure out right away. I had no issues with finding where everything was and it is organized in such a way, that it made sense where to look for something. I also really like the customer order layout as we have to issue refunds a lot and it's very simple.
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Optimizely

Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros

BigCommerce

  • They have a great WYSIWYG interface for creating webpage content.
  • The software allows us to create multiple pack sizes, using different units of measure, for any or all of our products.
  • It is very easy to add product categories, manipulate the top-level menu headings, and swap out graphic elements.
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Optimizely

  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
Read full review

Cons

BigCommerce

  • The backend interface for working with orders could use some more options for dynamically querying and sorting orders. For example, it's very difficult to see all of the orders that are currently unfulfilled for a given customer. It's also impossible to see all of the orders in a given date range that contained a specific SKU.
  • It would be nice to be able to delete SKUs that are no longer in use. Even if the product is removed, the SKU it held is still stored and locked in the system. Sometimes these show up on exports and cause confusion.
  • Some of the options and settings are a little unintuitive on their location, and you need to dig a few options deep to find the ones you're looking for. A more straightforward settings page would be appreciated.
  • More ways to customize check out, such as with separately acceptable Terms and Conditions, and alerts for Delays in Shipping or Fulfillment.
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Optimizely

  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Read full review

Pricing Details

BigCommerce

Starting Price

$29.95 per month

Editions & Modules

BigCommerce editions and modules pricing
EditionModules
Standard29.951
Plus79.952
EnterpriseCustom3
Pro299.954

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

*if paid annually

Optimizely B2C Commerce Cloud

Starting Price

Editions & Modules

Optimizely B2C Commerce Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    BigCommerce

    We are really very likely to renew our use of BigCommerce. The reason I chose 9 instead of 10 is simply because of the hiccups we are running into with our POS. BigCommerce is excellent, but we may even want to take a step further and get into and ERP that can take care of everything. Since we are a brick & mortar store first, and eCommerce second, our POS is very important to our day to day operations
    Read full review

    Optimizely

    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Read full review

    Usability

    BigCommerce

    I literally don't use anything else anymore. It's the best option out there. What else can I say? If you have read the rest of my review, and it makes sense to you, there you go. Everything just works. Have had to call support 1 time in 7 years. That says a lot.
    Read full review

    Optimizely

    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Read full review

    Reliability and Availability

    BigCommerce

    Exceptional up time, free 24/7 customer service - and they are in the USA and actually speak English and can solve any problem! They are great to work with. Always easy to call in and get help.
    Read full review

    Optimizely

    No answers on this topic

    Performance

    BigCommerce

    All reporting is online and in real time, you can run comparisons, customer data, tax reports with just a click. No waiting. Export customers or inventory easily and update/re-import with another click
    Read full review

    Optimizely

    No answers on this topic

    Support Rating

    BigCommerce

    Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
    Read full review

    Optimizely

    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Read full review

    Online Training

    BigCommerce

    They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
    Read full review

    Optimizely

    No answers on this topic

    Implementation Rating

    BigCommerce

    A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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    Optimizely

    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Read full review

    Alternatives Considered

    BigCommerce

    BigCommerce VS Shopify: Do I like Shopify? Yes. Has Shopify positioned itself as more of a get rich quick drop shipping platform, and alternative to marketplaces like Etsy? Also yes. Listen, I still like Shopify a lot, and there are absolutely still cases where I feel Shopify is the best option out there. Shopify is beautiful on the front-end, you'll definitely have a fantastic looking website, but on the back end, which is very À la carte, it just feels like you get more nickel and dimed to death for some simple functionality, that at this point should be native to the platform. I will say that Shopify's native email marketing, pay as you go, is a really nice feature. BigComemrce VS Square/Weebly: We're talking about two hemp-friendly eCom platforms, and while you can absolutely build yourself a nice eCom website on Square/Weebly...it can be at times a frustratingly simple website. Super basic, which is both good and bad in that, if you're new to website, it's easy to work with. If you're a person with any professional experience, I promise, Square/Weebly will probably frustrate. In most cases I would recommend BigCommerce. BigCommerce VS WordPress: If I'm managing a website or an eCommerce website, I like both options, but I would say that because I have ten years experience doing so, I find both platforms to be robust, and easy to work with, whereas a person new to this world would probably have a hard time navigating either platform.
    Read full review

    Optimizely

    Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Read full review

    Scalability

    BigCommerce

    Very easy to upgrade plans based on growth. Onboarding is fairly easy; however, it's a real pain for developers that the store owner has to add all the themes/apps or basically anything that costs money. It's hard to walk less tech-savvy people through this.
    Read full review

    Optimizely

    No answers on this topic

    Return on Investment

    BigCommerce

    • Users like the professional look and navigation of the site, which increased orders.
    • Processing and fulfilling orders is much faster than with my previous system (osCommerce).
    • BigCommerces manages all backend codes, which includes security. That alone has been a great investment.
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    Optimizely

    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Read full review

    Screenshots

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