Item: BigCommerce
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

BigCommerce is the foundation of our online business across multiple countries, it provides the base functionality we need to put our products in front of customers in a clear and accessible way. Its powerful API allows us to connect easily to third-party platforms and add the functionality we need to produce a storefront which converts.

Pros and Cons

Integrates with best of breed apps
Easy to customise
Multi Store front is a game changer

Better and easier localisation for stores outside the US
Speed - it is not the fastest
Make sure that third-party theme developers update regularly and use best practice
Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant

Return on Investment

BigCommerce reduced the complexity of our tech stack which also reduced cost
Easy to Launch new stores
Good selection of integrated Payment Providers with no Fees

Approximate Annual eCommerce Revenue

$1 to $10 million

Scalability

BigCommerce is a great platform, however, if you run multiple sites which aren't in the same Multi Store group then you are 100% going to need a PIM to manage your product info. Managing Themes is also not so simple and of course, the cost of apps across multiple sites easily adds up. Also, if you need anything like decent B2B functionality you will have to pay more for this as well, most of this functionality should be built into the Enterprise level anyway.

BigCommerce Customization

Our AI-powered search feature uses the API to great effect and this really does give a great customer experience and also drives our category pages, it is a good job really as the default BC search is rather poor. - We also use the API to connect to SAP B1 for order management as well as to a PIM for product management.

Alternatives Considered

BigCommerce even with add-ons such as a PIM and B2B functionality wins for small businesses on affordability and ease of use. No servers or updates to worry about and no expensive agencies to pay. This being said, if the budget were no issue, for larger organisations Magento is perhaps a better option.

Key Insights

Do you think BigCommerce delivers good value for the price?

Yes

Are you happy with BigCommerce's feature set?

Did BigCommerce live up to sales and marketing promises?

Yes

Did implementation of BigCommerce go as expected?

Yes

Would you buy BigCommerce again?

Yes

Other Software Used

Jasper PIM, SAP Business One, BrowserStack

Likelihood to Recommend

We have found BigCommerce is great for stores of all sizes and is relatively quick to get a basic store to market. There is plenty built into the platform by default, although, some of the features favour the US market and others don't quite work. Product filtering should be included in all but the most basic level, there are apps that can do this but that adds bloat and can cost as much as you pay for BC in the first place. Many of the apps are overpriced for adding some really basic functionality which could easily be included and again each app you add slows down the platform and lowers the store's performance.

BigCommerce Enterprise Edition. Ticks most of the boxes but improvements needed.

Software Version

Overall Satisfaction with BigCommerce