Bloomfire vs. Cincopa

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

I would say that Cincopa is a first-stop for any dev project without an internal gallery option. This is especially true if the person in charge of content or building the galleries is not a coder. Cincopa makes designing a good looking gallery and inserting it into nearly any webpage a pretty simple process, so it is a great starting place. There may be other options that would fit a different development project better (internal gallery functions or a full-scale DAM with importable galleries), but for our purposes Cincopa was (and is) a perfect fit.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Responsive - if your platform is not responsive it will display the gallery this way across all platforms.
• Fast - if you have slow uploads it will increase your load speed.
• Easy - you can upload all your photos at once or one at a time. Then use a preset gallery to display them.

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• The number of pictures for the upload should be slightly higher.
• The previous calculation of the traffic is difficult.
• If many pictures have to be deleted from a gallery, that does not happen so fast, because only 50 pictures are loaded. Then you have to scroll all the way down and wait until the next 50 images are loaded, in order to be able to mark them for deletion. This takes a while with 800 pictures for example.

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

It solved the problems we were facing at the time.

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

Cincopa is very easy to use, especially to the uninitiated. You don't need a degree in CS or years of experience to set-up a fantastic looking gallery. The interface is self-explanatory for the most part and very easy to use. The drag-and-drop functionality makes it simple and inviting for all users.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Cincopa has nice templates that are easy to use. The images can be moved about, more images added, and the size changed.

I particularly like the Pinterest style template, as it fits in well with the number of images that I need to display on my website. The more choices displayed, the more likely customers are to order.

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• The video that we uploaded to our website will show prospects in the area around our apartment community and hopefully give them a good idea of how close they can be to work/school.
• Our video will result in more apartments being rented which will have a positive impact on our ROI.
• Our video will give residents and prospects a positive image of our community.

Incentivized