Bloomfire vs. Igloo

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Igloo is a well-suited option for teams/companies that want to build an employee intranet with some other interesting features, like file storage and sharing, internal communications, and resource and knowledge management. All of these features may help your workers increase productivity significantly by centralizing everything in one robust and reliable platform. However, it can be less appropriate if costs are a problem for you, due to the pricing. So, if you will not be using several features and just want an intranet for you company, you may want to go with another solution.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Notifications: Igloo can push email updates to users.
• Organization: Igloo allows for you to create pages, sub pages, and many layer deep sections. You can also organize the layout of your pages.
• Versioning: it's super easy to reserve and edit documents for offline use. And you can see who last edited a document and when.
• Offline access: there's a desktop version you can use very easily. It's really good for dropping a bunch of files at once.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Their UI is not used-friendly. Their use of Igloo-specific terminology made it difficult to understand how each function of the site worked. They would repeatedly say, for example, "a ___ is really a ___" vs. just calling it what the function actually is.
• Implementation was a far cry from their sales support. After basically nickel-and-diming you for everything, they - very poorly - cap your use of their implementation support team.
• Overall, Igloo didn't work for our organization because they do multiple things decently vs a few things excellently. The experience with Igloo was unremarkable.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Easy to use, cost-effective, and benefit in organizational culture development and information sharing across various employees and from higher management. Great customer support and continuous development to make the software better for users. It allows better collaboration with a little bit of fun too and requires less resources to handle.

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Helps with employee retention - especially in a virtual environment.
• Costs less than a separate wiki system for storing key information.

Incentivized