Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Printfection
Score 9.6 out of 10
N/A
Printfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
It is well suited for a one-stop shop that gets everything done in one place (sizing, order, warehousing, shipping, drop-shipping, ability to do one-off orders, support in the process). It is less appropriate if you need something very specific and what they have doesn't work for you or if you like to be very involved in the complete process. It is also less appropriate if price is a major factor.
Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs
We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
The product is really easy to use and manage. We love using Printfection. It's easy to order, ship and manage everything. I did remove one rating point because their set up for "giveaways" is a little cumbersome and I wish their platform notified you when products in your giveaways are running low.
Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
Every step of the way, I have been helped by someone who feels like a friend. They know their stuff and they get back to me in a timely manner. It gets frustrating when you need help but the "experts" don't offer any. Printfection isn't like this at all. They've done a great job making sure I understand everything I need to have a successful campaign for our employees.
Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
**All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
There were a couple of reasons we selected Printfection: price and contract/level of commitment (we are on a month-to-month plan). To be honest, there are products that integrate better with Salesforce and have more capabilities but we were looking for something that didn't require us to sign a year contract and was a reasonable price. After purchasing, we are extremely impressed with their team and consider this a huge benefit of going with Printfection.
Only a few of our departments will be using Printfection, (like HR and Customer Success), but both departments find Printfection flexible and scalable.
There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
Previously we had a "welcome" kit for certain new customers with custom packaging and great messaging. It was very successful in helping kick off a new customer relationship.
If the platform was integrated with our CRM we'd have more metrics to be able to measure ROI.